Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
Paywall Podcast - Subscription strategies for news and magazine publishers
English - November 30, 2021 17:50 - 41 minutes - 38.3 MB - ★★★★★ - 2 ratingsMarketing Business Technology publishing paywall subscriptions wordpress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
Today we discuss three main topics for converting free users into paid subscribers.
1. Your messaging and benefits
2. Touchpoints and Targeting
3. Easy opportunities for adding benefits to your publication
User Onboarding
https://www.useronboard.com/
Features Vs. Benefits
https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht
The Good-Better-Best Approach to Pricing
https://hbr.org/2018/09/the-good-better-best-approach-to-pricing
Leaky Paywall - Conditional Display Notices
https://leakypaywall.com/downloads/leaky-paywall-conditional-display-notice/
Ad Dropper
https://leakypaywall.com/downloads/ad-dropper/