Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box artwork

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

181 episodes - English - Latest episode: 8 days ago - ★★★★★ - 85 ratings

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!

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Episodes

157: Can Anyone Start a Subscription Box Business?

April 17, 2024 09:00 - 15 minutes

Can anyone start a subscription box business? Yes. I truly believe this.  I say it all of the time - I’m not special. And no, that doesn’t mean I don’t think I’m great or suffer from a lack of confidence. It just means I don’t have anything you don’t have.  I’m an ordinary person who doesn’t give up. And it’s that “not giving up” piece that matters. That’s the thing you need to have if you’re going to not just start a subscription box, but launch and grow one into a successful, sustainable bu...

156: Is Your Business Too Vulnerable?

April 10, 2024 09:10 - 18 minutes

On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good?  Do you have systems in place to reach your audience outside of social media?  Be ready for the next social media outage - and it’s a near ce...

Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content

April 03, 2024 09:00 - 19 minutes

Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.  Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscriber...

155: Building Another Recurring Revenue Stream with Stu McLaren

March 27, 2024 09:00 - 39 minutes

One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business.  In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different businesses and followed different paths to where they are now, but one thing they have in common - they all have both a physical subscription and...

154: Four Simple Steps To Gain Your First 1000 Facebook Followers

March 20, 2024 09:00 - 26 minutes

Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.  When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spen...

153: Stop Worrying About Sales and Start Thinking About Profitability with Ciara Stockeland

March 13, 2024 09:00 - 35 minutes

Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too.  It’s time to change how we think about sales and profitability. And I’ve brought the perfect person to the podcast to help us do just that. In this episode, Ciara Stockeland, fractional CFO and inventory ...

152: Streamline Your Subscription Box with a Fulfillment Center

March 06, 2024 09:00 - 42 minutes

What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life?  Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscription box owner and the current owner of a charcuterie subscription box. He joined me to talk about how fulfillment centers can help subscription ...

Free Shipping vs Charging for Shipping

February 28, 2024 09:00 - 17 minutes

You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping?  Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins.  In this episode, I go deep on all things shipping. The truth is, there’...

151: 3 Website Platforms for Your Subscription Box Business

February 21, 2024 09:00 - 25 minutes

Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses.  So many people get stuck here, overthinking and over-researching. Decision paralysis sets in and they fail to make any progress at all. But it doesn’t have to be that way - I’m here to help.  In this episode, I break things...

Maximize the Value of Your Small Audience

February 14, 2024 09:00 - 26 minutes

Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people.  I’ve built two multi-million dollar businesses and neither one has a huge number of followers. I don’t need hundreds of thousands of followers because the followers I do have are the right peo...

150: Are You Giving Your Business Enough Consistency?

February 07, 2024 09:00 - 18 minutes

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” - Dwayne Johnson One of the healthiest habits we can build into our businesses is consistency. Consistency trumps everything else. You don’t have to be the best, you just have to be consistent.  I talk about consistency a LOT because it’s just that important. You can be an expert, you can be the best at what you do, but without consistency, you won’t succeed.  Someone wi...

149: From Waitlist to Launch - Identifying Potential Subscribers & Building Authority

January 31, 2024 09:00 - 28 minutes

Finding people who are interested in your subscription box and collecting them on a waitlist is one of the most important things you can do to have a successful launch. But you can’t just collect them. What you do with that list leading up to your launch is just as important. The more work you do between the waitlist and the launch, the higher your conversion rates will be!   Inside Launch Your Box, I teach that there are 5 stages in a beginner Subscription Box Marketing Plan.  Audience Buil...

148: From 15 to 200 Subscribers in a Year with the Maven Box

January 24, 2024 09:00 - 41 minutes

Growing your subscription box business with paid traffic is great… Until it isn’t.   One great way to choose a subscription box niche is to identify a gap in the market and fill it. An even better way is to identify a gap in a market you are passionate about. Launch Your Box member Bridget Young of Lunar Maven did both. And it paid off. She saw her subscription box grow from an initial launch of 15 subscribers to 200 subscribers in a little more than a year!  The only problem was that growth ...

147: From Idea to a Sold-Out Launch in 3 Weeks

January 17, 2024 09:00 - 38 minutes

“Take that one next step.” - Megan Hoiosen Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch of her brand-new subscription box.  A former teacher, Megan turned her love for home decor and vintage into a brick-and-mortar shop in Idaho calle...

Protecting Your Energy

January 10, 2024 09:00 - 20 minutes

Being an entrepreneur is hard. It takes a lot of physical, mental, and emotional energy to start a business. It takes even more energy to continue to grow a successful business. And it seems every day brings challenges, obstacles, and issues that threaten to deplete that energy. Energy we need to keep moving forward.  In this episode, we’re talking about things in your business that threaten your energy. As a subscription box owner, you’re going to deal with cancellations. Every subscription ...

146: The Fall of Jane.com - The Danger of Using an Online Marketplace

January 03, 2024 09:00 - 26 minutes

An online marketplace that connects buyers with sellers with a HUGE reach and the potential to sell a lot of products without having to spend time or money building your own audience? Sounds almost too good to be true, doesn’t it? And for thousands of sellers on Jane.com it ended up being exactly that. The collapse of Jane.com highlights important lessons all small business owners need to learn.  How did Jane.com work and why was it so attractive to so many sellers? To sell on Jane.com, small...

145: Hitting $1 Million in Revenue This Year with 3 of My Mastermind Students

December 27, 2023 09:00 - 49 minutes

Can you imagine bringing in over $1 Million in revenue in one year? What if I told you anyone can do it? Anyone who is willing to work hard, to never give up. Anyone who is willing to get up every day, hustle, and implement.  In this episode, I’m joined by three members of my Elevate Mastermind. All three have wildly successful businesses. And all three hit $1 Million in revenue this year! All three are past guests on this podcast, so you might be familiar with their stories. Tamara Bennett, ...

144: What’s Working Now in E-Commerce

December 20, 2023 09:00 - 40 minutes

2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?”  In this episode, I’m going to do my best to answer that question along with one of my biz besties, Susan Bradley of the E-Commerce Roadmap podcast. We each share the top 3 things working right now in e-Commerce. The best news? You can implement an...

Sarah's Framework for a Live Unboxing Video

December 13, 2023 09:00 - 21 minutes

Every month I do a LIVE unboxing video for my audience. It’s one of my favorite things to do and one of the best ways to engage with my audience, subscribers and non-subscribers. I teach members of Launch Your Box to do a LIVE unboxing every month as part of their marketing plan. It is SUCH a great way to connect with your subscribers and build community. It’s also an opportunity to create FOMO - showing potential subscribers what they’re missing out on and why they should join.  In this epis...

Sarah’s Strategies to 100 Subscribers and Beyond

December 06, 2023 09:00 - 21 minutes

Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t.  Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and hol...

Never Stop Audience Building

November 29, 2023 09:00 - 30 minutes

“You can’t just put it out there and expect it to work.” - Pam Rogers    This is a special episode. It’s a replay of our 50th episode! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me!    I compiled the top ten episodes for the year and found something interesting. All ten of them had a common theme - audience building.    Each of the top ten episodes - and so many others - shows us just how important audience building...

143: Selling Out in 24 Hours Using the Waitlist Plan with Luxury Loops

November 22, 2023 09:00 - 39 minutes

“When you listen to your mentor, things will work.” - Cathy Schwartz Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours.  Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to dea...

142: 5 Ways to Reduce Small Business Overwhelm

November 15, 2023 09:00 - 31 minutes

If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot.  Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overr...

141: Over 500 Subscribers with a Super Simple Subscription Model with the Polka Dot Poodle

November 08, 2023 09:00 - 26 minutes

Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers!  Meet Launch Your Box member Emily Vincent of The Polka Dot Poodl...

140: Scrub Your Email List and Improve Your Deliverability

November 01, 2023 09:00 - 22 minutes

You spend time writing engaging, value-packed emails to send to your list. Emails that - when people read them - help you connect with your audience and generate sales are incredibly valuable to your subscription box business. But are your emails ending up in spam folders? How and why does this happen and how can you keep it from happening?  One way to maintain a healthy email list is by scrubbing it. Email list scrubbing is the process of regularly cleaning your email list - removing inactiv...

139: The Missing Piece to Starting Your Subscription Box with Tabitha Yount

October 25, 2023 09:00 - 36 minutes

“Sarah was my missing piece.” - Tabitha Yount  Do you have a degree in being an entrepreneur? Neither do I! There is SO MUCH to learn when it comes to starting and running your own online business and starting, launching, and growing a subscription box business. Tabitha of Elegant Homes & Interiors discovered she was missing a piece when it came to making her subscription box a success. That piece turned out to be me!  Tabitha started her professional life as a nurse. She started her marriage...

138: Building $10K in Monthly Recurring Revenue with a Digital Subscription with Tamara Bennett

October 18, 2023 09:00 - 25 minutes

Have you ever thought about starting a digital subscription? Can you imagine what $10,000 in monthly passive income could do for your business? One subscription box owner has done just that with her Template Club.  I’m interviewing one of my biz besties on this episode. I’m so excited to have Tamara back on the podcast to share another way she has brought a LOT of revenue into her business by staying focused on serving her customers where they are.  Tamara has a very successful home decor bus...

137: Give Q4 a Boost by Staying Focused on Revenue Generating Activities

October 11, 2023 09:00 - 23 minutes

Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way.  In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end. Building Your Q4 Sale...

136: Pros & Cons of a Quarterly Subscription Box

October 04, 2023 10:00 - 15 minutes

“Is it better to have a monthly or quarterly subscription box?”  This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for you.  Your answer to whether a monthly or quarterly box is right for you and your business depends on your goals for your business and what is most...

135: 750 Pillow Subscriptions Sold in 5 Days with Wilshire Collections

September 27, 2023 10:00 - 33 minutes

Generating excitement and creating FOMO are great ways to market your offer. Spending three months hyping up a new offer led to this subscription box owner’s dream of selling her own pillow designs coming true. And… It resulted in selling 750 pillow subscriptions in only five days. The best part? She doesn’t have to pack or ship a thing.  I’m so excited to welcome Stacey Collins to the podcast again as my first-ever three-time guest! Stacey is also a member of Launch Your Box, Scale Your Box,...

134: Never Give Up - Break Through the Plateau with the Crafty Lady Boutique

September 20, 2023 10:00 - 26 minutes

“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business.  Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexie’s story will inspire you to keep going as you work toward your business goals.  When the weddin...

133: Why You Should Start A T-Shirt Subscription

September 13, 2023 10:00 - 14 minutes

I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you.  In this episode, I’m sharing six reasons why you should consider starti...

Taking Your Side Hustle to a Full-time Gig

September 06, 2023 10:00 - 26 minutes

Have you thought about taking your subscription box business from a side hustle to a full-time gig?   It’s absolutely possible. I did it and so have many members of Launch Your Box.    But…    Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal.    Take your time and get real about what your goals are. Are you currently working 40/...

5 Ways to Scale Your Subscription Box Business

August 30, 2023 10:00 - 19 minutes

You’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business.  In this episode, I’m sharing 5 things you need to do to take your subscription box business to the next level - to scale your box.  Develop a multi-ch...

132: 10 Truth Bombs to Understand About Your Subscription Box Business

August 23, 2023 10:00 - 27 minutes

Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything.  In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your ...

131: How My Lazy Launch Doubled My Subscribers

August 16, 2023 10:00 - 24 minutes

Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don’t have the capacity to do a full-blown launch?  I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I looked at my year, this is what I saw:  April - Monogram Box Launch  May - SubSummit  June - Big Coaching Week Launch for Launch Your Box  Aug...

130: Are Paid Ads Worth It?

August 09, 2023 10:00 - 30 minutes

“If you don’t have an ads budget, you still have a hobby business.” - Sarah Williams Are paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value of running paid ads.  Subscription box owners - especially new subscription box owners - hesitate to use paid ads for many reasons.  They don’t un...

129: Getting Out of Your Own Way and Gaining 100 Subscribers with Amy and Art Design

August 02, 2023 10:00 - 41 minutes

“You have to have one subscriber before you can have ten.” - Amy Green I’m excited to bring you this interview with a member of my Mastermind, Amy Green of Amy and Art. Amy’s journey to subscription box success has many twists and turns, wins and losses, and lessons learned. By never giving up, being open to trying new things, and finding the right coach and community to support her, Amy found the courage to do it her way.   Amy Green is many things, among them a wife and special needs mom, a...

128: Affiliate Marketing for Your Subscription Box Business

July 26, 2023 10:00 - 28 minutes

Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you!  Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate marketing can significantly boost your revenue, expand your customer base, and strengthen your subscription box brand.  Affiliate marketing is a ...

127: From 0 to 500 Subscribers on the First Launch with Art Shattered

July 19, 2023 10:00 - 39 minutes

I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story!  Cindy is an artist who specializes in glass and resin art. She makes beautiful, unique pieces of 3-D art that her followers LOVE. She also teaches he...

126: Getting a Book Deal & Writing My Book

July 12, 2023 10:00 - 24 minutes

Today’s episode is a little different. Instead of interviewing a subscription box owner from Launch Your Box or sharing tactics and strategies to help you make progress in your own subscription box business, I’m sharing a different kind of journey. The journey of becoming an author.  I never dreamed of writing a book. It wasn’t something that was on my bucket list. It really wasn’t something I’d ever given any thought to. So imagine my surprise when I found myself in the middle of a conversa...

125: 5 Ways to Do a Monthly Unboxing - Every Month

July 05, 2023 10:00 - 30 minutes

How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy!  Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your subscription box marketing strategy.  You know the why, let’s talk about the how. How can you do a...

124: Turning Your Lifelong Career Into a Subscription Box with The Interpreter Box

June 28, 2023 10:00 - 28 minutes

During this special episode, you’ll meet and be inspired by Launch Your Box member Michon Shaw. It’s not only her journey to starting and launching a subscription box that inspires, but her positive outlook and joy-filled dedication to her community.  Michon has built a successful career around her passion for American Sign Language (ASL). She is an ASL interpreter herself as well as a professor who teaches ASL students to become interpreters. In addition to working a full-time corporate job,...

123: From 300 to over 25,000 Subscribers with Beachly Brands

June 21, 2023 10:00 - 30 minutes

I’m excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey.   The first lesson Kevin wanted to share with you is that we all have failures. He did, I have, and you will. After Kevin experienced a failure, he spent some time in Hawaii reconnecting with what he loves - the beach and surfing...

4 Focus Areas to Start Your Subscription Box

June 14, 2023 10:00 - 25 minutes

“Whether you think you can, or you think you can't – you're right.” - Henry Ford.   You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start?    It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but spending too much time designing custom boxes or sourcing products for future boxes takes time away from what you need to be doing right now.  ...

Give Yourself a Raise with a Subscription Box Side Hustle

June 07, 2023 10:00 - 21 minutes

What would an extra $1000 every month mean to you and your family?   Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.  A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscr...

122: From Bakery to Food Truck to Subscription Box Owner with The Frosted Cakery

May 31, 2023 10:00 - 29 minutes

Launching a subscription box is only one piece of the puzzle. After you’ve launched, your focus shifts to growth. But what happens if months go by and you’re just not growing?   That’s what happened to Kimberly of the Frosted Cakery. After growing up learning to bake from her grandmother, the OG Cake Lady, this Iowa farmgirl and military spouse started a home-based baking business that became famous within the military community. Kimberly tells stories of getting orders before she’d even had ...

121: Adding An Upsell to Your Subscription Box Checkout

May 24, 2023 10:00 - 15 minutes

Do you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you!  Last month, I was talking with my Mastermind Group on our Voxer channel. One of the many perks of my Mastermind is the members have daily access to me and to each other via this walkie-talkie-style app. We have SUCH great conversations - a ton of knowledge is shared and some seriously valuable r...

Are You Talking About Your Subscription Box Enough?

May 17, 2023 10:00 - 31 minutes

Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher.    It was time to dig into what was holding ...

Going Live on Social Media - Build an Audience for Your Subscription Box

May 10, 2023 10:00 - 21 minutes

Do you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why?  For a lot of people, going LIVE on social media brings up major feelings of anxiety. I get it. I used to feel exactly the same way. But here’s the thing. People need to know ...