Latest Spotlighttakefive Podcast Episodes
A Look at Video’s Audience-Based Future - Webcast
Comcast Spotlight Take Five - October 26, 2016 20:30 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26. Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble aud...
Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast
Comcast Spotlight Take Five - May 25, 2016 18:43 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast n...
Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast Preview
Comcast Spotlight Take Five - May 10, 2016 18:55 - 4 minutes - VideoYour TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and ...
16 Questions Facing Media Pros in 2016 - Webcast
Comcast Spotlight Take Five - March 16, 2016 18:39 - 58 minutes - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here. A panel of media and advertising experts shared their thou...
16 Questions Facing Media Pros in 2016 - Webcast Preview
Comcast Spotlight Take Five - March 01, 2016 18:39 - 49 seconds - VideoIn January 2016, we asked advertising and marketing professionals from across the U.S. to share their thoughts on some of the most pressing questions they’ll face over the next year. From addressability to ad fraud, and measurement to media currency, learn what your peers and experts have to sa...
Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast
Comcast Spotlight Take Five - November 04, 2015 18:36 - 59 minutes - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast now. A panel of media and advertising experts discu...
Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast Preview
Comcast Spotlight Take Five - October 20, 2015 18:36 - 4 minutes - VideoFor the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of fragmented web sites, using automated buying and planning to target them with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan a...
Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast
Comcast Spotlight Take Five - June 03, 2015 15:00 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. If not, you can watch the full webcast here. A panel of Comcast Spotlight advertisers talked about how they successfully combined telev...
Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast Preview
Comcast Spotlight Take Five - May 25, 2015 14:33 - 5 minutes - VideoMaximizing ROI is a challenge faced by every marketer. How do you integrate TV and digital advertising to get the most effective bang for your buck? Watch this brief video to learn how multi-screen campaigns can be developed to help businesses, across a variety of industries, achieve their goal...
Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast
Comcast Spotlight Take Five - April 02, 2015 18:25 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd. Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, o...
Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast Preview
Comcast Spotlight Take Five - March 15, 2015 18:25 - 5 minutes - VideoFor decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Wa...
Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast
Comcast Spotlight Take Five - November 19, 2014 18:21 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Liquid Creative: Designing Campaigns That Flow Across Screens,” which took place on November 19. Our panel of experts brought both agency and technology perspectives to the conversation, exploring how the ability to reac...
Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast Preview
Comcast Spotlight Take Five - November 01, 2014 18:21 - 4 minutes - VideoThe ability to reach consumers with messages across many screens presents a new challenge to creative directors: how do you design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media--while taking advantage of the powerful features each plat...
Targeting Consumers with Video Across Multiple Screens - Webcast
Comcast Spotlight Take Five - September 04, 2014 18:12 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4. Our panel of experts discussed how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they...
Targeting Consumers with Video Across Multiple Screens - Webcast Preview
Comcast Spotlight Take Five - August 15, 2014 18:12 - 5 minutes - VideoVideo is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by suppl...
Using Video to Drive Auto Sales and Profitability - Webcast
Comcast Spotlight Take Five - April 03, 2014 16:19 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, "Using Video to Drive Auto Sales and Profitability" on April 3rd where a panel of experts shared how multi-screen video strategies can be used to increase automotive sales and franchise value. If you couldn't join us, or ...
Using Video to Drive Auto Sales and Profitability - Webcast Preview
Comcast Spotlight Take Five - March 25, 2014 16:19 - 5 minutes - VideoCar buyers often research their choices online before they even set foot in a dealership....causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent studies show that the use of electronic media, such as TV and online video, as part of a dealer...
How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast
Comcast Spotlight Take Five - October 30, 2013 16:13 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, "Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world" on October 30th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here. ...
How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast Preview
Comcast Spotlight Take Five - September 30, 2013 16:13 - 5 minutes - VideoThe media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as well as media their planning, buying, account and creative teams--to better serve clients in th...
Big Data: The Data-Driven Media Plan - Webcast
Comcast Spotlight Take Five - August 28, 2013 15:59 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, "Big Data: The Data-Driven Media Plan" on August 28th. If you couldn't join us, or want to review some of the information again, you can watch the complete webcast here. A panel of experts shared their thoughts on how c...
Big Data: The Data-Driven Media Plan - Webcast Preview
Comcast Spotlight Take Five - August 15, 2013 15:59 - 3 minutes - VideoThe success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are m...
The Marketing Muscle of Sports - Webcast
Comcast Spotlight Take Five - March 13, 2013 15:43 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, "The Marketing Muscle of Sports" on March 13th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast now. A panel of experts shared their thoughts on the popularity a...
The Marketing Muscle of Sports - Webcast Preview
Comcast Spotlight Take Five - February 20, 2013 15:43 - 5 minutes - VideoSavvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched ...
Reaching Consumers Across Multiple Screens - Webcast
Comcast Spotlight Take Five - November 14, 2012 15:44 - 57 minutes - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, "Reaching Consumers Across Multiple Screens on November 14th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here. A panel of experts shared their thoughts how ...
Reaching Consumers Across Multiple Screens - Webcast Preview
Comcast Spotlight Take Five - October 14, 2012 15:44 - 5 minutes - VideoToday's consumers are viewing video on multiple devices. In fact, more than two-thirds of total media time is now spent on two screens: TV and online.* Consumers have also discovered how to increase the media viewing minutes in their day by using both screens at the same time. These trends, how...
Dynamic Ad Insertion - Webcast
Comcast Spotlight Take Five - June 01, 2012 15:35 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Dynamic Ad Insertion: Unlocking the Value of Video On Demand, which took place on June 6th. If you did, we welcome your thoughts in the comments below and if you didn’t, you can view the complete webcast here. A panel o...
Dynamic Ad Insertion - Webcast Preview
Comcast Spotlight Take Five - May 01, 2012 15:35 - 5 minutes - VideoViewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear f...
Political Advertising & Marketing During an Election Year - Webcast
Comcast Spotlight Take Five - March 15, 2012 21:34 - 1 hour - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, What Every Political Marketer Should Know During an Election Year, which took place on March 22. If you didn't, you can view the complete webcast now. A panel of experts shared research on how viewers consume news and ho...
Political Advertising & Marketing During an Election Year - Webcast Preview
Comcast Spotlight Take Five - February 15, 2012 21:34 - 5 minutes - VideoAs election races heat up across the country, political marketers from campaigns both large and small have discovered new tactics that allow them to engage the public, target voters and spend their campaign dollars more efficiently. Hear how some marketers are effectively using spot cable adver...
Integrating Cable and Online Advertising into Your Media Buy - Webcast
Comcast Spotlight Take Five - October 26, 2011 21:29 - 55 minutes - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, Integrating On Air and Online for Maximum Effectiveness, which took place on October 26. If you didn’t, you can watch the complete webcast here. A panel of experts showed our audience how advertisers are using video onlin...