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The Marketing Muscle of Sports - Webcast Preview
Comcast Spotlight Take Five
English - February 20, 2013 15:43 - 5 minutes - 18.5 MB VideoBusiness comcastspotlight comcast spotlight take five comcastspotlighttakefive spotlighttakefive takefive advertising multi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched event in U.S. television history. Watch this brief video to hear from experts about why the London Olympics were such a success, and learn how sports can be an especially effective marketing tool for advertisers.