Latest Spotlighttakefive Podcast Episodes
Integrating Cable and Online Advertising into Your Media Buy - Webcast Preview
Comcast Spotlight Take Five - September 26, 2011 21:29 - 4 minutes - VideoWhat if you could take the sight, sound and motion of your on-air advertising and combine it with the engagement and targeting capabilities of online advertising? Watch this brief video to see examples of how advertisers are using video online in conjunction with on-air advertising to engage th...
Achieving Reach in a Fragmented Media World - Webcast
Comcast Spotlight Take Five - May 08, 2011 21:23 - 54 minutes - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, Achieving Reach in a Fragmented Media World, which took place on May 18. If you didn’t, you can watch the complete webcast here. A panel of media experts including Jonathan Lichter; Chief Strategy Officer for Kelly, Sco...
Achieving Reach in a Fragmented Media World - Webcast Preview
Comcast Spotlight Take Five - April 08, 2011 21:23 - 5 minutes - VideoThe past decade has seen an explosion in the number of media outlets available to advertisers, as well as fragmentation of the audience they are trying to reach--making it even more difficult to achieve effective reach levels. And with that trend come more reps, more creative materials, more in...
Interactive Television (iTV) Advertising Case Studies - Webcast
Comcast Spotlight Take Five - March 23, 2011 21:11 - 59 minutes - VideoWe hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. If you missed it or would like to view it again, you can do so now. A panel of Comcast Spotlight advertisers talked about how they suc...
Interactive Television (iTV) Advertising Case Studies - Webcast Preview
Comcast Spotlight Take Five - March 01, 2011 21:11 - 4 minutes - VideoWatch this brief video and you'll hear how both large national advertisers and local retailers have used interactive applications such as "Request for Information" and "Telescoping." What challenges did they experience and what were the results?
Media's Evolving Roles
Comcast Spotlight Take Five - May 27, 2010 22:24 - 4 minutes - VideoAdvancements are allowing traditional media platforms to carve out new and expanded roles in the marketing mix. Watch this brief video to hear from Manish Bhatia, formerly of Nielsen, share his take on these trends. You will also hear from Greg O'Brien, Regional VP for Comcast Spotlight, about ...
Metrics and Accountability - Using research and data to gain advertising metrics
Comcast Spotlight Take Five - May 20, 2010 22:18 - 3 minutes - VideoWatch this brief video to learn about the increased demand for, and reliance upon, metrics across all media platforms. Hear insights from experts such as Tracey Scheppach, SVP, Innovations Director for SMGx, and Robert Ivins, former VP, Data Development, for Comcast Spotlight talk about using r...
Engagement: Using interactive advertising technologies to target consumers
Comcast Spotlight Take Five - May 13, 2010 21:55 - 4 minutes - VideoAlthough television has traditionally been thought of as a reach vehicle, new technologies are allowing advertisers to also engage and connect with consumers. Watch this brief video to hear from Sean Cunningham, President & CEO of the Cable Television Advertising Bureau, as well as Andrew Ward,...
Cross-Platform Integration
Comcast Spotlight Take Five - May 06, 2010 22:06 - 4 minutes - VideoMore than ever, media pros are recognizing the effectiveness of reaching consumers using multiple touch points. Watch this brief video to hear from Tom Straszewski, VP, Interactive Sales for Comcast Spotlight, share his thoughts about the effectiveness of extending on air ad campaigns to online...
Advertising Interactivity
Comcast Spotlight Take Five - April 29, 2010 21:44 - 4 minutes - VideoAn examination of television as a two-way marketing tool and the impact it will have on advertisers. Watch this brief video to hear from Craig Woerz, whose agency, Media Storm, has planned and implemented more that 350 campaigns with interactive elements. You will also hear from Mike Miller, Re...