Metrics and Accountability - Using research and data to gain advertising metrics

Comcast Spotlight Take Five

English - May 20, 2010 22:18 - 3 minutes - 10.2 MB Video
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Watch this brief video to learn about the increased demand for, and reliance upon, metrics across all media platforms. Hear insights from experts such as Tracey Scheppach, SVP, Innovations Director for SMGx, and Robert Ivins, former VP, Data Development, for Comcast Spotlight talk about using research and data to gain advertising metrics.