Cross-Platform Integration

Comcast Spotlight Take Five

English - May 06, 2010 22:06 - 4 minutes - 11.2 MB Video
Business comcastspotlight comcast spotlight take five comcastspotlighttakefive spotlighttakefive takefive advertising multi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Advertising Interactivity

Next Episode: Engagement: Using interactive advertising technologies to target consumers

More than ever, media pros are recognizing the effectiveness of reaching consumers using multiple touch points. Watch this brief video to hear from Tom Straszewski, VP, Interactive Sales for Comcast Spotlight, share his thoughts about the effectiveness of extending on air ad campaigns to online platforms such as Comcast.net, as well as how local retailers can accomplish on air/online integration easily and inexpensively using Spotlight´s partnership with Mixpo.