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Interactive Television (iTV) Advertising Case Studies - Webcast Preview
Comcast Spotlight Take Five
English - March 01, 2011 21:11 - 4 minutes - 14.8 MB VideoBusiness comcastspotlight comcast spotlight take five comcastspotlighttakefive spotlighttakefive takefive advertising multi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Media's Evolving Roles
Watch this brief video and you'll hear how both large national advertisers and local retailers have used interactive applications such as "Request for Information" and "Telescoping." What challenges did they experience and what were the results?