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Reaching Consumers Across Multiple Screens - Webcast Preview
Comcast Spotlight Take Five
English - October 14, 2012 15:44 - 5 minutes - 13.2 MB VideoBusiness comcastspotlight comcast spotlight take five comcastspotlighttakefive spotlighttakefive takefive advertising multi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Today's consumers are viewing video on multiple devices. In fact, more than two-thirds of total media time is now spent on two screens: TV and online.* Consumers have also discovered how to increase the media viewing minutes in their day by using both screens at the same time. These trends, however, present both challenges and opportunities for advertisers. Watch this brief video to hear from industry experts who are taking the lead using these two powerful mediums together to increase the reach, engagement and effectiveness of their clients' campaigns.