Big Data: The Data-Driven Media Plan - Webcast Preview

Comcast Spotlight Take Five

English - August 15, 2013 15:59 - 3 minutes - 10.8 MB Video
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The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are matching data from a variety of sources to increase the efficiency and impact of their ad campaigns.