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Targeting Consumers with Video Across Multiple Screens - Webcast Preview
Comcast Spotlight Take Five
English - August 15, 2014 18:12 - 5 minutes - 52.1 MB VideoBusiness comcastspotlight comcast spotlight take five comcastspotlighttakefive spotlighttakefive takefive advertising multi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by supplementing their TV campaigns with targeted video ads across multiple screens. In fact, a recent study by Forrester Research found that 68% of advertisers believe agencies will begin planning video holistically across all video options within the next three years. Similarly, 82% of agencies rank the ability to target ads as the most important capability of video buying in the future.* Watch this brief video to learn about how marketers are supplementing their TV campaigns with targeted video ads across multiple screens.