Latest Solo business owner Podcast Episodes
The Great Escape: Ashley Evenson's Journey From Burned Out Consultant to Fractional Freedom
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - May 08, 2024 12:20 - 33 minutes ★★★★★ - 22 ratingsAshley Evenson shares her experience transitioning from burned out management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and ...
Unlocking Growth: Targeted Networking Strategies for New Escapees
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - May 03, 2024 02:06 - 20 minutes ★★★★★ - 22 ratingsSummary In this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the fra...
Solo Success: Referrals, Relationships, and Reframing Your Approach with Jake Stahl
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - April 20, 2024 11:27 - 46 minutes ★★★★★ - 22 ratingsSummary Jake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate worl...
The Great Corporate Exodus & What Lies Beyond w/Lee Ann Pepper
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - April 16, 2024 13:35 - 45 minutes ★★★★★ - 22 ratingsSummary In this episode of The Corporate Escapee I was a guest on the Lee Ann Pepper's Class Reunion Podcast recently and she was kind enough to allow me to share the discussion with my audience. I shared my journey from corporate America to becoming a corporate escapee. We discuss the ...
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
Make Marketing Suck Less - April 16, 2024 10:00 - 18 minutes ★★★★★ - 54 ratingsDo you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?” I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it. In my business, I am so lucky th...
Disrupting Tradition: How Jesse Cole & the Savannah Bananas Changed Baseball- A Blueprint for Escapees
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - April 06, 2024 12:24 - 36 minutes ★★★★★ - 22 ratingsToday, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for Escapees (& businesses) to stand out and separate themselves from the crowd. When different is better than better, you want to make sure you are hi...
How to Keep Your Messaging Relevant During a Turbulent Economy
Make Marketing Suck Less - April 02, 2024 10:00 - 14 minutes ★★★★★ - 54 ratingsCan we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” ...
Unlocking Freedom: A Corporate Couple’s Escape (by monetizing their experience) w/ Ethan Bull
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - March 26, 2024 23:56 - 42 minutes ★★★★★ - 22 ratingsIn this conversation, Ethan Bull shares his journey of building Pro Assisting, a fractional executive assistant service agency, with his wife. They started the business in 2018 after leaving their corporate jobs. Ethan discusses the challenges they faced in finding their first clients a...
Expert Enough: Navigating the 3 Stages of Expertise
Make Marketing Suck Less - March 26, 2024 10:00 - 14 minutes ★★★★★ - 54 ratings“I don't know if I'm expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working w...
5 Steps to Land Your 1st Customer (while still in corporate)
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - March 23, 2024 01:00 - 17 minutes ★★★★★ - 22 ratingsIn this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifyi...
Expertise Matters: Defying Marketing Topes In Online Business
Make Marketing Suck Less - March 19, 2024 10:00 - 18 minutes ★★★★★ - 54 ratingsHave you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space. Because what we're taught is not for you, especially if you are an expertise-based business that's been doing...
Why Doing Good Work Isn't Enough
Make Marketing Suck Less - March 14, 2024 19:26 - 3 minutes ★★★★★ - 54 ratingsWouldn’t it be lovely if people recognized your expertise and hired you on the spot? Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough. Rebel Truth: Good work is never enough. You’ve got to advocate for your work. You’ve got to speak...
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Make Marketing Suck Less - March 12, 2024 10:00 - 13 minutes ★★★★★ - 54 ratings“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” I can't tell you how many times I've heard this very thing and I get why. Experts think because we are damn good at what we do, that people should just recognize that and give us their ...
Escapee Curious? The 6 Stages and How to Get Unstuck
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - March 06, 2024 18:05 - 21 minutes ★★★★★ - 22 ratingsThis episode outlines the six stages of the escapee journey for GenXers stuck in corporate and provides guidance on how to get unstuck at each stage. The stages are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, control and freedom. The ultim...
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
Make Marketing Suck Less - March 05, 2024 11:00 - 17 minutes ★★★★★ - 54 ratingsThis is gonna get awkward. There's always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let's face it. It's a...
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
Make Marketing Suck Less - February 27, 2024 11:00 - 17 minutes ★★★★★ - 54 ratingsThis anniversary really snuck up on me. I realized the other morning that it has been five years since I first published the 3 Word Rebellion. Then when I sat down and added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blew me away. I can't even...
The Corporate Escapee Goes Down Under: A Discussion With Michael Haynes About Professional Services as Exit Strategy
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - February 26, 2024 18:26 - 46 minutes ★★★★★ - 22 ratingsSummary In this episode, Michael Haynes shares insights and guidance on how corporate escapees can build their own B2B professional service practice. He emphasizes the importance of expertise and the need to deliver advice, insights, and recommendations to clients. Haynes highlights the...
How to Escape Corporate & Why Brett Would Bet Everything on the Future of Fractional
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - February 22, 2024 18:49 - 54 minutes ★★★★★ - 22 ratingsSummary This is a special episode of the Corporate Escapee podcast. I was recently interviewed on hot new podcast called Your Work Friends. It was a fun conversation with the 2 hosts Mel and Francesca. They are two HR leaders with no filters. Your Work Friends Linktree: https://linkt...
The Missing Puzzle Piece in Your Marketing Message
Make Marketing Suck Less - February 20, 2024 08:00 - 9 minutes ★★★★★ - 54 ratingsYour marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the pu...
Dispelling Messaging Myths: The Power of Misconceptions
Make Marketing Suck Less - February 13, 2024 08:00 - 13 minutes ★★★★★ - 54 ratingsNo one understands your work quite like you do. What you consider common knowledge, your potential clients don't even know about - it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood - it's not. And what yo...
Reimagining Possibilities: Tamara Loring on Escaping the 9-to-5
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - February 11, 2024 21:37 - 40 minutes ★★★★★ - 22 ratingsSummary In this episode, Tamara Loring, from the Entrepreneur Source, discusses the need for change and the possibilities that exist beyond the corporate world. She emphasizes the importance of overcoming limiting beliefs and seeking support from mentors and coaches. Tamara also explore...
"Should You Stay or Should You Go?" Exploring Options w/an Escapee Turned Career Coach
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - February 07, 2024 01:53 - 33 minutes ★★★★★ - 22 ratingsSummary In this conversation, Brett Trainor and Don Oehlert discuss the decision to stay in corporate or pursue other opportunities. Don shares his background as a former corporate employee and his transition into career coaching. They explore current trends in the corporate world and t...
How To Address Pain Points Without Being A Jerk
Make Marketing Suck Less - February 06, 2024 08:00 - 12 minutes ★★★★★ - 54 ratingsDo you hate the idea of pressing on people's pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It's gross. It's icky, and, unfortunately, it works. But there's another way to talk about your clients' struggles and chall...
Fractional & Freelance Opportunities in the Enterprise Space w/Matthew Mottola
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - February 02, 2024 15:12 - 41 minutes ★★★★★ - 22 ratingsSummary In this conversation, Brett Trainor interviews Matthew Mottola about freelancing in the enterprise space. They discuss the impact of layoffs and the rise of freelancing, the shift from transactional to strategic freelancing, and the importance of building relationships and align...
Wanna Break Up with Social Media 💔
Make Marketing Suck Less - February 01, 2024 08:00 - 2 minutes ★★★★★ - 54 ratingsA special invite to the Make Marketing Suck Less Virtual Event? Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't ...
Tapping Into The Customer Awareness Spectrum To Market With Intention
Make Marketing Suck Less - January 30, 2024 08:00 - 14 minutes ★★★★★ - 54 ratingsWho are you talking to? And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change. But who are you talking to in relationship with your business? Have they been following y...
Quitting Your Day Job- The Fractional Revolution
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 26, 2024 23:46 - 1 hour ★★★★★ - 22 ratingsThis special episode is a recording of a LinkedIn live session called Quitting Your Day Job. This is part of John Arms’s Fractional Revolution Podcast. In this episode we talk about the how and why to quit your day job. If you are trapped and need a way out, take a wander through toda...
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Make Marketing Suck Less - January 23, 2024 08:00 - 18 minutes ★★★★★ - 54 ratingsThe foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience. ...
Escapee Economics: Planning Your Financial Exit From the 9-to-5 w/Laura Lynch CFP
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 21, 2024 15:05 - 38 minutes ★★★★★ - 22 ratingsSummary In this episode, Brett Trainor interviews Laura Lynch, a certified financial planner and founder of the Tiny House Advisor. They discuss Laura's escapee journey from corporate life and her transition to financial advising. They also explore the concept of tiny living and its fi...
Beyond 9-to-5: Embracing the Fractional Work Revolution with Brett Trainor & Matthew Mottola
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 16, 2024 22:34 - 52 minutes ★★★★★ - 22 ratingsOn this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of grea...
Related Solo business owner Topics