How To Address Pain Points Without Being A Jerk
Make Marketing Suck Less for Expertise-Driven Solo Businesses
English - February 06, 2024 08:00 - 12 minutes - 23.4 MB - ★★★★★ - 54 ratingsBusiness Education marketing messaging brand message expert solo business owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Do you hate the idea of pressing on people's pain points?
Agitating the pain so that the only solution to make it stop is by giving you money?
I do too. It's gross. It's icky, and, unfortunately, it works.
But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball.
It's key to creating your minimum viable marketing message and ensuring your potential clients feel seen, heard, and valued.
So what is this alternative?
You'll just have to listen in to find out.
In this episode, we
review what the hell messaging is and the voice of customer research
work to understand the pain your client is experiencing
learn the three parts of the Problem Statement, including how to stop the “snake from eating its tail” problem