Make Marketing Suck Less
414 episodes - English - Latest episode: 9 days ago - ★★★★★ - 54 ratingsThe only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business.
Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)
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Episodes
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
April 16, 2024 10:00 - 18 minutes - 34.6 MBDo you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?” I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it. In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results. They a...
How to Keep Your Messaging Relevant During a Turbulent Economy
April 02, 2024 10:00 - 14 minutes - 25.7 MBCan we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth. The bottom line is people aren't buying like they used to. I felt it, and I'm sure you have too. But now that our economy has a big case of the weirds...
Expert Enough: Navigating the 3 Stages of Expertise
March 26, 2024 10:00 - 14 minutes - 26.5 MB“I don't know if I'm expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. Yes, you're definitely expert enough, but I understand why people feel like they aren’t. Why you doubt your expertise and think that you're not expert enough. And...
Expertise Matters: Defying Marketing Topes In Online Business
March 19, 2024 10:00 - 18 minutes - 34.8 MBHave you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space. Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while. What works for the masses doesn't work for you. On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-base...
Why Doing Good Work Isn't Enough
March 14, 2024 19:26 - 3 minutes - 3.44 MBWouldn’t it be lovely if people recognized your expertise and hired you on the spot? Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough. Rebel Truth: Good work is never enough. You’ve got to advocate for your work. You’ve got to speak up and be seen for that good work. You’ve got to showcase why you’re the expert who can get the job done. Your right-fit client is out there right now looking for you, and if you’re not marketing,...
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
March 12, 2024 10:00 - 13 minutes - 25.7 MB“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” I can't tell you how many times I've heard this very thing and I get why. Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not. I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities tha...
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
March 05, 2024 11:00 - 17 minutes - 31.6 MBThis is gonna get awkward. There's always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let's face it. It's a tricky, weird transition to navigate in your marketing. So, how do you transition from marketing into asking for the sale? That's exactly what we’re talking about. Want to hear more about The Exp...
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
February 27, 2024 11:00 - 17 minutes - 31.8 MBThis anniversary really snuck up on me. I realized the other morning that it has been five years since I first published the 3 Word Rebellion. Then when I sat down and added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blew me away. I can't even begin to describe that to you. Today, I want to take you behind the scenes and tell you the completely unglamorous story of what it took to sell that many books in 5 years. In this episode, we dis...
The Missing Puzzle Piece in Your Marketing Message
February 20, 2024 08:00 - 9 minutes - 16.6 MBYour marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the puzzle and, no, their cat didn't steal it. Once you've helped your client diagnose their problem and dispel any misconceptions that they might have about the work you do, you think they are ready for...
Dispelling Messaging Myths: The Power of Misconceptions
February 13, 2024 08:00 - 13 minutes - 24.2 MBNo one understands your work quite like you do. What you consider common knowledge, your potential clients don't even know about - it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood - it's not. And what your potential clients don't understand, keep them from taking the next step from working with you. In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your...
How To Address Pain Points Without Being A Jerk
February 06, 2024 08:00 - 12 minutes - 23.4 MBDo you hate the idea of pressing on people's pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It's gross. It's icky, and, unfortunately, it works. But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball. It's key to creating your minimum viable marketing message and ensuring your potential clients feel seen, heard, and valued. So what is this alte...
Wanna Break Up with Social Media 💔
February 01, 2024 08:00 - 2 minutes - 2.42 MBA special invite to the Make Marketing Suck Less Virtual Event? Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton of options. Finding what works for you is freeing. I'm hosting a virtual event, Make Marketing Suck Less to help you do just that...
Tapping Into The Customer Awareness Spectrum To Market With Intention
January 30, 2024 08:00 - 14 minutes - 26.5 MBWho are you talking to? And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change. But who are you talking to in relationship with your business? Have they been following you for ages, or did they just stumble on your website yesterday? Because knowing that matters. Let's talk about why understanding the relationship your potential clients have with you is key and...
Voice of Customer: The Most Overlooked Piece of the Marketing Message
January 23, 2024 08:00 - 18 minutes - 34.7 MBThe foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience. This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach. So what is this often overlooked and ...
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
January 16, 2024 08:00 - 12 minutes - 23.3 MBHappy 2024, Expert! I'm noticing something that I never thought I would see in online business. Messaging is finally having its moment. While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend. Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business. So let's start the year off right by demy...
Navigating The Sh!t Show: Business and Personal Highlights of 2023
December 19, 2023 08:00 - 17 minutes - 31.7 MBWe made it. This has been quite a year. It's been unlike any year that I have seen in business before. As we wrap up 2023, I wanted to take a moment to celebrate and also take you behind the scenes of my business for an honest look at what 2023 was really like, what I'm proud of, what didn't go well at all and my secret excitement and hope for 2024. In this episode we'll discuss: My top three highlights of the year The most challenging situations of the year, both financi...
Marketing Reality Check: The “Underpants Gnome Strategy”
December 12, 2023 08:00 - 10 minutes - 19.6 MBThere's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism. You see, the gnomes have a plan: Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit! The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and boo...
The Challenges of Overmarketing: How To Do Less But Better
December 05, 2023 08:00 - 1 hour - 110 MBIf you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. Much of that advice is conflicting, and it also leaves you feeling like you need to be everywhere on all the platforms to grow your business. And that's tough, especially as a solo business owner who is juggling so much client delivery, and sales, on top of all the marketing you...
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
November 28, 2023 08:00 - 11 minutes - 21.5 MBAll-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. What I see i sfar too often business owners spend a ton of time, energy, and even money creating a new marketing asset. Let's say you create a new lead magnet to grow your email community. You'll spend hours creating that lead magnet, writing the welcome sequence, creating the landing page for it. It could take you weeks or even months to finish that project, and then you'l...
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
November 21, 2023 08:00 - 52 minutes - 96.5 MBDo you ever feel like you're not marketing enough? You know what you should be doing, but the thought of doing it sucks the life force out of you. You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business. If that's you. I want you to know that you are not alone. I am letting you in on a recent conversation I had with two Expert Up Club members, Laura Gatsos Young and Bev Feldman, about under...
Put This on Your Radar for 2024
November 16, 2023 08:00 - 3 minutes - 3.35 MBIt's that time of year when you start planning for 2024 and begin thinking about the support you want for your business. If that's you, I'd love to put The Expert Up Club on your radar for next year. The Expert Up Club is a fantastic community that focuses on the overlooked experts among us. You know, the ones who are often overshadowed by the flashy web celebs with all their attention-grabbing marketing. This club is specifically designed for established solo business owners...
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
November 14, 2023 08:00 - 14 minutes - 27.3 MBWhat's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.” It’s time that you know so you're not wasting your time, energy, and resources doing marketing th...
How to Successfully Market Your Business without Social Media with Meg Casebolt
October 31, 2023 07:00 - 34 minutes - 62.6 MBDo you have to be on social media to market your business? If you're becoming more and more disenchanted with social media, know this, you're not alone. The number one question I'm asked these days, is there an alternative to marketing on social media? My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before. Whether it's creating Reels or the con...
Five Steps To Determine What Effective Marketing Looks Like For You
October 24, 2023 07:00 - 15 minutes - 28.1 MBHere's something we don't talk about enough when it comes to marketing… What does effective marketing look like for your business? I know what the web celebs will say. They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success. But is it effective? And who is it effective for? And are you the person it's effective for? Tod...
3 Foundational Pieces of Your Marketing Message
October 17, 2023 07:00 - 21 minutes - 39.3 MBThere's something celebrity online marketers get wrong about marketing messaging all the time. They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar. It’s not. If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates. Whether it's in marketing, on your website, in sales conversations, and ev...
Three Powerful Ways That Messaging Enhances Your Marketing
October 10, 2023 07:00 - 13 minutes - 25.5 MBThe other day in the Expert Up Club, a member asked me a question that surprised me. It was right after one of our quarterly marketing retreats. In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing. A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?” Now you've h...
The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
October 03, 2023 07:00 - 16 minutes - 30.1 MBYou've been told to be consistent. Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business. Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up. Unfortunately, this is a myth—the myth of consistency. This type of consistency has you focused on t...
The Who, What, and Why Behind The Expert Up Club
September 26, 2023 07:00 - 40 minutes - 74.6 MBWouldn't it be nice to live in a world where good work stood on its own? Where, if you were getting your clients amazing results, that would be more than enough to fill up your client roster to always have people clamoring for your programs, that people would just come and ask you to speak on their stage. And wouldn't it be nice if good work could just be enough? But it unfortunately is not when it comes to business, especially when it comes to getting opportunities to share...
Four Ways Experts Are Making Marketing Suck Less
September 19, 2023 07:00 - 21 minutes - 40.2 MBThis show freely admits that marketing is freaking hard. And I, for one, am sick and tired of the web celebs telling me how easy marketing can be if I only had their super secret plan. I've sat in boardrooms of Fortune five hundred companies with teams of super smart people who can't figure out why a marketing campaign flopped. If huge teams are struggling to make it work, Then it's 100% normal that you are too. So today, I wanted to outline 4 different ways expert business ...
One Weird Trick to Improve Your Own Marketing
September 12, 2023 07:00 - 8 minutes - 16.2 MBOne weird trick to make marketing suck less sounds like every click baby title ever. But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing. I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out. In this episode you will hear: The one w...
Debunking Marketing Misconceptions To Make Marketing Suck Less
September 05, 2023 07:00 - 14 minutes - 25.9 MBIn business, the obsession with marketing tactics is never-ending. Whether it's the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight. But chasing the greatest and latest tactic tends to make marketing suck more, not less. because those promises of social media stardom often fall short, plus you're busy juggling sales and client delivery. So you don't have time f...
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
August 29, 2023 07:00 - 18 minutes - 33.7 MBI don't know if you've noticed, but audience growth is tough right now. People aren't joining email lists like they used to. It's harder and harder to capture people's attention. The marketplace is getting flooded with a lot of AI content crap. This makes it harder for your amazing content, and amazing messages, to rise to the top so it’s seen by the people who need what you do. Getting new people to sign up for your list is a herculean task. Yet, you still need to buil...
Trailer: Introducing the Make Marketing Suck Less Podcast
August 24, 2023 16:16 - 2 minutes - 4.02 MBComing on September 5th, 2023, The Rebel Uprising podcast becomes The Make Marketing Suck Less Podcast! The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, ...
The Power of Repurposing Your Content with Andréa Jones
August 22, 2023 07:00 - 27 minutes - 50.5 MBIf you've been in business for 2 years or more, you've probably created a shit ton of content from blogs to emails to social media posts—and it's multiplying like rabbits. But wouldn't you like to get more out of all of the hard work you're putting in? If you want to do less but better marketing, it's time to resurface and repurpose some of your best pieces. But how do you do that? When Andrea Jones mentioned in The Expert Up Club that she just finalized a process to ...
How The Sunk-Cost Fallacy Changed This Podcast
August 15, 2023 07:00 - 20 minutes - 36.7 MBThere comes a time in your business when you know something is not working. It might be your message. It might be how you're choosing to market. There's something nagging at you that you know you need to change, but are putting it off. You put it off because you might love what you've created. You might keep trying to optimize it, trying to make it work. If you tweak this one thing, then it will take off, but it hasn't. So how do you know when to give up? How do you kn...
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
August 08, 2023 07:00 - 15 minutes - 28.9 MBWhy does expertise matter? When I was asked this very question on a podcast, I was taken aback. I thought, Duh, of course, expertise matters. Why wouldn't it? I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, “don't be an expert, be a human.” Experts are so often misunderstood and don’t do a great job of communicating why their expertise matters. It can seem like learning from your peer...
Show, Don’t Tell: Building Trust in Your Marketing
August 01, 2023 07:00 - 17 minutes - 32.3 MBWe live in a world where people get burned all the time. Sales pages, over promise, and under deliver. And sometimes what gets promised doesn't get delivered at all. Because of this, trust is at an all-time low in the industry. I know you. You aren't the problem. You're the type of person who over-delivers. You obsessively make sure you get all of your promises fulfilled because you couldn't sleep at night if you didn't deliver to your clients. But this fuckery of the ind...
Stop “Should’ing” Yourself with Amanda McKinney
July 25, 2023 07:00 - 32 minutes - 60.2 MBWhere are you “should’ing” on yourself when it comes to marketing? With marketing, you have so many different options, and every marketing expert has their own opinion or proven formula for what works. But how do you know what marketing strategy is right for you and when you just need to let something go? I am seeking to answer those questions with my guest, Amanda McKinney. She is a recognized thought leader and a coach on accidental entrepreneurship, author of “Why Not...
The Do Less But Better Marketing Strategy
July 18, 2023 07:00 - 13 minutes - 24.7 MBAre you making marketing harder than it needs to be by over marketing your business? Whether you’re following the advice of web celebs telling you that you need to be everywhere or you are easily distracted by the latest marketing craze, it’s time to pause. You might be making marketing harder than it needs to be by doing too much! In this episode is an inside peek into one of the strategies I teach in the ExpertUp Club called “Do Less but Better Marketing”. Here’s what you’...
Five Reasons Why Marketing Bites (And What To Do About It)
July 11, 2023 07:00 - 14 minutes - 25.7 MBMarketing bites. It's something we don't talk enough about in business. As a solo business owner you're someone with just one or two people on your team, you're juggling a lot in your business client delivery, sales, and marketing. Let's face it, Marketing is one of those things that takes a ton of time and effort, and sometimes you see very little reward and payoff. So why does marketing suck so bad? Today on the pod, we're going to deep dive into five reasons marketing bi...
[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
July 06, 2023 05:55 - 20 minutes - 19 MBOn this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). When Christie Pearl took the Discover Your Marketing Achilles' heel assessment, her biggest marketing headache was growing her audience. The good news is that she was definitely focused on the right people who were the closest to saying yes to signing up as her client. However, sh...
Doing Business Differently? Be an Expert Amongst the Experts
June 27, 2023 07:00 - 20 minutes - 37 MBI never felt like I fit in with what was happening in online business. I didn't belong. I thought differently. I was doing business differently. And I felt like my expertise, my knowledge wasn't valued. And so many times, so many times I felt passed over and ignored. And that's a really lonely place to be. And if you're listening to this podcast, I bet you felt that way too, that it's been hard to find a place where your skills, your knowledge, your experience is valued, a place ...
[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
June 22, 2023 05:00 - 15 minutes - 14.3 MBOn this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Elizabeth Des Roches. She is a business coach with years of experience owning her own business and has a very unique set of tools in her toolbox When Elizabeth took the Discover Your Marketing Achille’s heel assessments her biggest marketing headache was showcasi...
Why Marketing Courses Fail Your Business (and What to do Instead)
June 20, 2023 07:00 - 13 minutes - 25.3 MBHow many marketing courses have you purchased? How many of those courses did you implement and finish? If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero. There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier. Not just make it easier, make it...
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
June 15, 2023 05:00 - 17 minutes - 15.9 MBOn this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Leah Steele from Searching for Serenity. When she took the discover your marketing Achilles' Heel assessment, her biggest marketing headache was around making offers to her audience. As we dove in, I found that Leah had a very particular problem. Her work serve...
Does Claiming Your Expertise Limit Your Business? Debunking 3 Misconceptions About Marketing for Experts
June 13, 2023 05:05 - 12 minutes - 11.6 MBWhat if the common business advice about how to grow your business is not meant for you? What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills? If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business. It is because how you've been taught to market doesn't work for an expert like you. So let's bust through some of the biggest mi...
[MMSL] What to Do When Your Audience Isn't Growing
June 08, 2023 05:00 - 16 minutes - 14.9 MBWelcome to the first ever Make Marketing Suck Less Hotseat! On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Jenn Hume for Hell Yes Tech, through the Discover Your Marketing Achilles' Heel assessment, she realized that she was killing when it came to nurturing her audience! However, her audience was growing ...
The Proving Energy Trap: How to Communicate Your Expertise Effectively
June 06, 2023 07:00 - 14 minutes - 27.4 MBSometimes we think we need to prove how smart we are in order to make people want to work with us. On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter. Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients. It actually might have the opposite effect. It might push clients away from you. ...
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry
May 30, 2023 07:00 - 15 minutes - 28.5 MBIs your business flying under the radar? Happy clients who get great results see you as their secret weapon. Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people. How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world. And then it's just a...
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business
May 23, 2023 07:00 - 15 minutes - 28.4 MBRecently, I contradicted the advice of two big name creators. These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these industry giants. As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me. ...