The Great Escape: Ashley Evenson's Journey From Burned Out Consultant to Fractional Freedom
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!
English - May 08, 2024 12:20 - 33 minutes - 30.3 MB - ★★★★★ - 22 ratingsManagement Business career change work-life balance fractional consultant solopreneur solo business owner b2b growth scale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ashley Evenson shares her experience transitioning from burned out management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She also discusses the low risk and high value proposition of fractional talent for businesses. Ashley plans to have three income streams, including fractional work, speaking engagements, and workshops. She encourages others to trust the process and enjoy the journey.
Takeaways
Transitioning from corporate to fractional work can be quick and successful with the right approach.Being hands-on and not being above the work is a valuable trait for fractional CMOs.Fractional talent offers a low-risk, high-value proposition for businesses.Having multiple income streams, such as fractional work, speaking engagements, and workshops, can provide financial stability.Trusting the process and enjoying the journey are key to finding fulfillment in the fractional world.Ashley's Links:
LinkedIn: https://www.linkedin.com/in/ashleyevenson/
Website: https://www.aemarketingcollective.com/
Sound Bites
Chapters
00:00 Introduction and Ashley's Current Work
05:35 The Tipping Point: Deciding to Leave Corporate
09:09 Getting Started in the Fractional Space
25:07 Exploring Speaking Engagements
28:06 Final Thoughts and Where to Connect with Ashley