Latest Solo business owner Podcast Episodes
How To Address Pain Points Without Being A Jerk
Make Marketing Suck Less - February 06, 2024 08:00 - 12 minutes ★★★★★ - 54 ratingsDo you hate the idea of pressing on people's pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It's gross. It's icky, and, unfortunately, it works. But there's another way to talk about your clients' struggles and chall...
Fractional & Freelance Opportunities in the Enterprise Space w/Matthew Mottola
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - February 02, 2024 15:12 - 41 minutes ★★★★★ - 22 ratingsSummary In this conversation, Brett Trainor interviews Matthew Mottola about freelancing in the enterprise space. They discuss the impact of layoffs and the rise of freelancing, the shift from transactional to strategic freelancing, and the importance of building relationships and align...
Wanna Break Up with Social Media 💔
Make Marketing Suck Less - February 01, 2024 08:00 - 2 minutes ★★★★★ - 54 ratingsA special invite to the Make Marketing Suck Less Virtual Event? Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't ...
Tapping Into The Customer Awareness Spectrum To Market With Intention
Make Marketing Suck Less - January 30, 2024 08:00 - 14 minutes ★★★★★ - 54 ratingsWho are you talking to? And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change. But who are you talking to in relationship with your business? Have they been following y...
Quitting Your Day Job- The Fractional Revolution
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 26, 2024 23:46 - 1 hour ★★★★★ - 22 ratingsThis special episode is a recording of a LinkedIn live session called Quitting Your Day Job. This is part of John Arms’s Fractional Revolution Podcast. In this episode we talk about the how and why to quit your day job. If you are trapped and need a way out, take a wander through toda...
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Make Marketing Suck Less - January 23, 2024 08:00 - 18 minutes ★★★★★ - 54 ratingsThe foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience. ...
Escapee Economics: Planning Your Financial Exit From the 9-to-5 w/Laura Lynch CFP
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 21, 2024 15:05 - 38 minutes ★★★★★ - 22 ratingsSummary In this episode, Brett Trainor interviews Laura Lynch, a certified financial planner and founder of the Tiny House Advisor. They discuss Laura's escapee journey from corporate life and her transition to financial advising. They also explore the concept of tiny living and its fi...
Beyond 9-to-5: Embracing the Fractional Work Revolution with Brett Trainor & Matthew Mottola
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 16, 2024 22:34 - 52 minutes ★★★★★ - 22 ratingsOn this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of grea...
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Make Marketing Suck Less - January 16, 2024 08:00 - 12 minutes ★★★★★ - 54 ratingsHappy 2024, Expert! I'm noticing something that I never thought I would see in online business. Messaging is finally having its moment. While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend. Most of the business coaches and mar...
"The Power of Discomfort: Michael Easter's 'The Comfort Crisis' and the Path to Post Corporate Success"
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 15, 2024 02:09 - 45 minutes ★★★★★ - 22 ratingsSummary In this episode, Brett Trainor interviews Michael Easter, author of 'The Comfort Crisis.' They discuss the importance of discomfort and challenging environments for personal growth and health. Michael shares his journey in the Arctic and how it made him realize the impact of co...
My Escape From the 9-5 Grind & How You Can Do the Same
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - January 03, 2024 23:10 - 51 minutes ★★★★★ - 22 ratingsToday is a special episode I was recently a guest on Laura Lynch’s Less House More Moola Podcast. We have a lot of synergies Focused on Helping GenXers find and build their best lives. She was kind enough to let me share this as an episode on my podcast. It is not often where I get ...
New Year, New You? Is Your Life as Balanced as You Think It Is?
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - December 27, 2023 22:41 - 18 minutes ★★★★★ - 22 ratingsIn this episode, Brett Trainor discusses the importance of finding balance and planning for the future. He provides tools and frameworks to help listeners assess their current life balance, allocate their time effectively, and identify their goals and desires. By following these steps, ...
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Make Marketing Suck Less - December 19, 2023 08:00 - 17 minutes ★★★★★ - 54 ratingsWe made it. This has been quite a year. It's been unlike any year that I have seen in business before. As we wrap up 2023, I wanted to take a moment to celebrate and also take you behind the scenes of my business for an honest look at what 2023 was really like, what I'm proud of,...
The Accidental Solopreneur: A 6 Step Playbook w/Author Dennis Geelen
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - December 14, 2023 02:26 - 42 minutes ★★★★★ - 22 ratingsIn this conversation, Dennis Geelen shares his journey from corporate to solopreneurship and provides valuable insights for aspiring entrepreneurs. He discusses the challenges of leaving corporate, the importance of building credibility, and the process of refining your offer. Dennis al...
Marketing Reality Check: The “Underpants Gnome Strategy”
Make Marketing Suck Less - December 12, 2023 08:00 - 10 minutes ★★★★★ - 54 ratingsThere's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism. You see, the gnomes have a plan: Step 1, Steal underpants Step 2, I don't know??? Step 3, ...
The Great Escape: 60 Days to Your 1st Customer
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - December 05, 2023 23:41 - 17 minutes ★★★★★ - 22 ratingsIn this episode, Brett Trainor outlines a 10-step plan to transition from corporate to starting your own business. The plan covers defining your life vision, taking inventory of your skills and experience, identifying the core problem you want to solve, defining your ideal customer, cho...
The Challenges of Overmarketing: How To Do Less But Better
Make Marketing Suck Less - December 05, 2023 08:00 - 1 hour ★★★★★ - 54 ratingsIf you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. Much of that advice is conflicting, and it also leaves you feeling like you need t...
Exit Strategy: The Godfather of the Freelance Economy on Shifting from Corporate to Freelancer w/Jon Younger
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - November 29, 2023 15:04 - 50 minutes ★★★★★ - 22 ratingsIn this conversation, Jon Younger discusses the future of work and the rise of freelancing and gig work. He explains the difference between freelancers and gigsters, and the growth of the freelance economy. Jon also shares the four phases of early freelancing and the challenges individu...
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
Make Marketing Suck Less - November 28, 2023 08:00 - 11 minutes ★★★★★ - 54 ratingsAll-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. What I see i sfar too often business owners spend a ton of time, energy, and even money creating a new marketing asset. Let's say you create a new lead magnet to grow your email commu...
Going Solo Decoded: Understanding Its Meaning & Monetizing Your Corporate Experience
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - November 22, 2023 17:31 - 19 minutes ★★★★★ - 22 ratingsIn this episode, Brett Trainor discusses the concept of going solo and leveraging corporate experience to start a solo business. He explains that going solo does not necessarily mean starting a completely new venture, but rather using existing skills and expertise to offer services to o...
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Make Marketing Suck Less - November 21, 2023 08:00 - 52 minutes ★★★★★ - 54 ratingsDo you ever feel like you're not marketing enough? You know what you should be doing, but the thought of doing it sucks the life force out of you. You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your busine...
Put This on Your Radar for 2024
Make Marketing Suck Less - November 16, 2023 08:00 - 3 minutes ★★★★★ - 54 ratingsIt's that time of year when you start planning for 2024 and begin thinking about the support you want for your business. If that's you, I'd love to put The Expert Up Club on your radar for next year. The Expert Up Club is a fantastic community that focuses on the overlooked experts...
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
Make Marketing Suck Less - November 14, 2023 08:00 - 14 minutes ★★★★★ - 54 ratingsWhat's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. It's no wonder when I ask a business owner, “Is your marketin...
How to Successfully Market Your Business without Social Media with Meg Casebolt
Make Marketing Suck Less - October 31, 2023 07:00 - 34 minutes ★★★★★ - 54 ratingsDo you have to be on social media to market your business? If you're becoming more and more disenchanted with social media, know this, you're not alone. The number one question I'm asked these days, is there an alternative to marketing on social media? My clients are requesting...
Refuel to Reignite: Practical Health Tip for Business Owners w/ Emma Terrazas
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - October 25, 2023 20:03 - 38 minutes ★★★★★ - 22 ratingsSummary In this episode, Emma Terrazas, a health and life coach, discusses the importance of personal wellbeing and how to create a healthier lifestyle. She emphasizes the need for personalized approaches to nutrition and exercise, as well as the impact of COVID-19 on health. Emma also...
Five Steps To Determine What Effective Marketing Looks Like For You
Make Marketing Suck Less - October 24, 2023 07:00 - 15 minutes ★★★★★ - 54 ratingsHere's something we don't talk about enough when it comes to marketing… What does effective marketing look like for your business? I know what the web celebs will say. They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes v...
3 Foundational Pieces of Your Marketing Message
Make Marketing Suck Less - October 17, 2023 07:00 - 21 minutes ★★★★★ - 54 ratingsThere's something celebrity online marketers get wrong about marketing messaging all the time. They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar. It’s not. If you've been ...
Unlock LinkedIn: Kait LeDonne’s Guide for Corporate Escapees Turning Business Owners
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - October 16, 2023 21:14 - 53 minutes ★★★★★ - 22 ratingsIn this conversation, Kate Ladon discusses the power of personal branding on LinkedIn and shares insights and best practices for building a successful personal brand. She emphasizes the importance of consistency and authenticity in content creation and highlights the value of targeting ...
Three Powerful Ways That Messaging Enhances Your Marketing
Make Marketing Suck Less - October 10, 2023 07:00 - 13 minutes ★★★★★ - 54 ratingsThe other day in the Expert Up Club, a member asked me a question that surprised me. It was right after one of our quarterly marketing retreats. In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments th...
The Future of Solo and Small Business: Flexible Staffing w/Jens Gould
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind! - October 06, 2023 15:26 - 33 minutes ★★★★★ - 22 ratingsToday we are talking about the future of how to grow a company- I don’t want to call it the future of work but I do think it is the future of growth. I have had guests on the pod talking about virtual assistants, John Arms talking about fractional leadership and today I welcome CEO of...
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