The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Make Marketing Suck Less for Expertise-Driven Solo Businesses
English - November 21, 2023 08:00 - 52 minutes - 96.5 MB - ★★★★★ - 54 ratingsBusiness Education marketing messaging brand message expert solo business owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Do you ever feel like you're not marketing enough?
You know what you should be doing, but the thought of doing it sucks the life force out of you.
You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business.
If that's you. I want you to know that you are not alone.
I am letting you in on a recent conversation I had with two Expert Up Club members, Laura Gatsos Young and Bev Feldman, about under marketing their business, why it happens, what they're doing about it, and some of the unforeseen consequences of not getting the word out there about your business.
In this episode we'll discuss:
The consequences of under marketing your business
How to overcome mindset barriers and procrastination in your business
Finding marketing strategies that feel authentic and comfortable
The power of consistent marketing
Repurposing content and time-saving strategies