Latest Mobilerepair Podcast Episodes
PM102 - We Got a 1-Star Review and Its Your Fault!
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - April 25, 2022 21:17 - 25 minutes ★★★★★ - 9 ratingsPaintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business? SHOWNOTES
PM101- Sullivan PDR Estimator owner Jim Sullivan
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - January 06, 2018 15:20 - 1 hour ★★★★★ - 9 ratingsBy the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each. The worst part? It didn't have to happen. Jim even saw it coming. At one point, he suggested the body shop should sign the invoices on all the cars. “Oh no, Dusty always pays...
PM100: Hire a Robot to Run Your PDR Office?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - December 24, 2017 15:01 - 24 minutes ★★★★★ - 9 ratingsCustomers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence? Only if you were certain it would result in a better experience for them. Have we reached the point in tech advancements to allow for this? Yes, we think so. Listen ...
PM99-Make Your PDR Business Timeless
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - December 12, 2017 20:11 - 39 minutes ★★★★★ - 9 ratingsYour dad liked them. You liked them. Now your kids like them and they are telling all their friends. Something which appeals to three generations or more, this is what we call timeless. Baseball? Yeah, but its really a pastime. We’re talking about things which seem temporary, like popul...
PM98 Your Google Listing Might (Really) Be In Danger
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - December 04, 2017 20:41 - 34 minutes ★★★★★ - 9 ratingsRobo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too. “You’re listing is not correct…” or some such nonsense. But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not ca...
PM97-What Your PDR Customer Really Wants
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - November 27, 2017 22:48 - 27 minutes ★★★★★ - 9 ratingsYou sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service. Oops you missed it. Fixing the dent is only one of the things they want (and its the last they want to talk about). Listen to uncover the six things your customer really wants...
PM96- Apps and Office Tech for PDR Companies
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - November 21, 2017 19:59 - 38 minutes ★★★★★ - 9 ratingsIf you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office. Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office. S...
PM95- The History of PDR
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - November 14, 2017 22:40 - 33 minutes ★★★★★ - 9 ratingsThey say every idea worth spreading starts on the West Coast of the USA. Not this time. PDR started two different places at the same time. Neither of them have a zip code starting with 9. Listen to how paintless began according to all the mostly true stories we’ve heard through the years. Al...
PM94-Do You Hate the PDR Industry?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - November 06, 2017 12:39 - 24 minutes ★★★★★ - 9 ratingsNinety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be. You get more deductions, but also find you pay higher personal taxes. The competition are fools and are ruining the business with unsustainable pricing. Th...
PM93-Hail Fraud - How and Why to Educate PDR Customers
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - October 31, 2017 11:40 - 15 minutes ★★★★★ - 9 ratingsImagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush. Herein lies the reason for becoming more than just a metal pusher. Consumer education builds trust.Trust builds sales. ...
PM92-Proof: Cheap Prices Scare Customers
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - October 24, 2017 23:26 - 15 minutes ★★★★★ - 9 ratingsWant to make more money in your PDR business? Raise your prices. Easy for you to say, friend. We are first to admit, charging more is scary. At first. When you hear what happened to us in this episode, you’ll see why it gets easier. Listen for a real example of a low price scaring a custom...
PM91-How to Get Local Links to Your PDR Website
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - October 13, 2017 20:40 - 35 minutes ★★★★★ - 9 ratingsThe best thing you can do for your PDR business website is make it google, or search engine friendly. Once your site is fixed up, the next best thing is to build links coming in to it. Google counts these as votes for your content and give you authority in the form of better placement in the l...
PM90-Influencing PDR Customers - Part II
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - October 09, 2017 17:05 - 30 minutes ★★★★★ - 9 ratingsYour customers are smart, that’s how they wound up in your shop or on the phone with you. From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes. Better if you help them in a way which makes them feel as if it was thei...
PM89- The Case Against PDR Patents
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - October 02, 2017 15:44 - 31 minutes ★★★★★ - 9 ratingsHave an idea for a PDR Light? Great! Please share it with the world. Better yet, build it, sell it and make lots of money. No really you should. But tread carefully, for it appears paintless dent repair tool innovation has sunk to the level of litigation. Could you be sued for your inno...
PM88-Train Your Brain Like a Guided Missile
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - September 22, 2017 16:40 - 25 minutes ★★★★★ - 9 ratings“You charge too much!” Those words ring in your mind for a long time. Even days later, you realize what bothers you most is your reaction. What you replied in the heat of the moment. If you ever wished you could go back and change something, then you know the power of negative prep. T...
PM87- The Unified Theory of PDR
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - September 17, 2017 14:06 - 26 minutes ★★★★★ - 9 ratingsWhat ya gonna do on this dent? Push it, pull it, knock it down. Look again. How about now? Explore with us a simple approach for paintless dent repair. See why and how the best use it daily and some don’t even know they’re using it. This is how all the methods of dent removal come togethe...
PM86- Focus on the Right Problems
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - September 08, 2017 21:08 - 38 minutes ★★★★★ - 9 ratingsFixing a dent without painting is solving lots of tiny problems. Running a paintless shop means solving bigger problems. An unauthorized, unskilled broker comes to town. A competitor stealing “your” account. Someone makes a false statement about PDR on the internet. Must you tackle t...
PM85- There's No Business Like PDR?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - September 04, 2017 17:48 - 38 minutes ★★★★★ - 9 ratingsYour side gig. Your hobbies. Bet you have one or both. When you study these and compare to the paintless dent business, do you notice the similarities in their behaviors? The things which make a group turn on itself are not really unique to PDR. Other niches make this painfully clear: the same...
PM84-Fix This Car and Get the Whole Lot
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - August 28, 2017 02:19 - 44 minutes ★★★★★ - 9 ratingsEver price a hail damage car too low or take on one too severe to fix properly? Travis Daniels faced this very thing in his paintless business. “I’ll give you all my dent work if you fix this one car”. Listen to his story and what he learned from it. Also, we talk about some ways to change his...
PM83- Old PDR shop destroyed after we moved - just clean living?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - August 21, 2017 13:23 - 28 minutes ★★★★★ - 9 ratingsOn August 6 a tornado damaged many buildings near our paintless dent shop. The shop we left a few weeks before is a quarter mile away. It still stands, but is not safe to be in, much less to do business out of. Some have said, “You must be living right,” or “just good clean living!” Is this ho...
PM82- 5 Ways Dealer Work Kills Profits - How to Fix Them
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - August 11, 2017 18:21 - 36 minutes ★★★★★ - 9 ratingsUsed car work is the low hanging fruit of any reconditioning business. PDR, detailing, touchup, just a snippet of what gets done to a used car. Get some dealers, build your confidence in dent repair, yes. What are the perils of doing so? Can where you start also be the end of your paintless b...
PM81- How to Raise PDR Prices without Losing Customers
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - August 05, 2017 18:07 - 32 minutes ★★★★★ - 9 ratingsEverything is going up in price, you know this. You also know prices need to go up for your PDR services. You might also know its the easiest way to increase profits, just charge more. But will you start to lose dent customers? What about the wholesale customers who see your prices be one lev...
PM80- How to Deal with a New Broker in Your Town
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - July 29, 2017 19:35 - 33 minutes ★★★★★ - 9 ratingsLots of work, lots of techs to do it. Some enterprising fellow sees a chance to put himself between it all and make some easy money. Broker is a 4 letter word in most PDR circles and sometimes with good reason. But is there a way to stop it, or at least minimize their impact on your market? ...
PM79- Embarrassed to Be a PDR Technician?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - July 21, 2017 23:51 - 27 minutes ★★★★★ - 9 ratings'Why didn’t you become a doctor or lawyer?' 'You should marry a doctor or lawyer.' A cliche for sure, but are we secretly embarrassed to call ourselves technicians? Some are. Once had this conversation with a young man in the hail business earning 6 figures: “Are you proud of what you’v...
PM78-Ron Kronon - How to Get and Keep Wholesale PDR
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - July 15, 2017 19:11 - 1 hour ★★★★★ - 9 ratings“Have you guys ever burned out pushing dents?” "No, I haven’t” This was my answer to Ron Kronon in this episode’s interview. But I was not completely honest. Burn out just might be why I stopped the paintless dealer work in 2003. What I felt then was the hopeless futility of doing deal...
PM77- Tools and Strategies for Social Media
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - July 07, 2017 10:36 - 31 minutes ★★★★★ - 9 ratingsSocial Media can make your paintless business grow. But its a lot of work. To get traction, you have to post a minimum of once a day. Not only can this be a lot of work, its a huge distraction which can take you away from making money pushing dents. Is there a way to control the timesuck? ...
PM76- Should You Hire Employees for Your PDR Business?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - June 30, 2017 13:07 - 43 minutes ★★★★★ - 9 ratingsAs you apply good marketing strategies to your business, you will feel growth pains. You might consider adding a tech or two to the paintless team. Be warned: hiring is fraught with danger in any business. Paintless dent repair companies have issues totally unique in managing new hires. ...
PM75-How to Avoid Overwhelm in PDR
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - June 24, 2017 00:42 - 48 minutes ★★★★★ - 9 ratingsI have this strange fear of cave diving. Those scuba tank and flipper wearing adventurers have my admiration. Still, just thinking about them doing it can send me into a sitting panic. Irrational? Yes, I know its true. But the feeling is overwhelming. Therein lies the topic of today's podc...
PM74-Are You Leaving Hail Money on the Table?
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - June 16, 2017 11:40 - 43 minutes ★★★★★ - 9 ratingsWhat really happens when you bid a hail job for a body shop and say, “I’ll do it for X”? Is it possible to sell your future on just one job? A hail season’s worth? I once felt that, hey, I’m just one guy. How I price doesn’t matter, right? Except it does. You and I and every PDR tech good e...
PM73- The Value of One Customer
Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing - June 09, 2017 13:40 - 34 minutes ★★★★★ - 9 ratingsPlease a customer and they will tell 10 others. Its a tired old axiom, but it only scratches the surface of what’s really going on in your paintless business. Is it possible that one client could become a “super” customer? This is the person who loves you and your PDR service so much, they ...
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