Everything is going up in price, you know this. You also know prices need to go up for your PDR services. You might also know its the easiest way to increase profits, just charge more.  But will you start to lose dent customers? What about the wholesale customers who see your prices be one level every week, then suddenly go up? What is the best strategy for going up in a way they can understand?   Also in this episode: can you be sued for the way you fix a dent? How a collision after repair left a body shop open to lawsuit.  What you should do now to protect yourself and your pdr business   SHOWNOTES