Latest Inbound marketing Podcast Episodes
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Content Marketing, Engineered Podcast | TREW Marketing - June 27, 2024 15:00 - 39 minutes ★★★★★ - 19 ratingsSam Heimbach is a professor of Public Relations and she talks to us about how modern PR really works. Gone are the days of solely pitching traditional journalists for coverage. In this episode, Morgan Norris, Senior Brand Strategist, interviews Sam Heimbach, a public relations professor at Texa...
5 Steps to Better Change Management for Agencies w/ Rob Sayles
Agency Life - June 27, 2024 07:00 - 53 minutes ★★★★★ - 22 ratingsDo you feel like something’s not working in your agency? You’ve got processes that are outdated (or just plain not documented). You’ve got tools that aren’t the right fit or you’re not getting enough out of. Even though you feel the need for change, it terrifies you. If so, you’re not alone, ...
Episode 71 - What Will Work to Drive More Sales Success at Your Bank or Credit Union
Hit Record Podcast - FI GROW Solutions - June 25, 2024 12:00 - 14 minutes ★★★★★ - 10 ratingsIn this episode, Meredith Olmstead, CEO of Fi Grow Solutions, and Danielle Fancher, Director of Sales, delve into innovative strategies for enhancing sales success in banks and credit unions. They discuss the importance of prioritizing service-oriented skills over traditional sales abilities, th...
Resilience in Your Supplier Relationships with Suppeco
Everything is Logistics - June 25, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe speaks with Sheldon Mydat, CEO and Founder at Suppeco. They discuss the importance of relationship-driven resilience in procurement, and how Suppeco's platform facilitates collaboration and transparency between suppliers and customers. Mydat e...
#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - June 24, 2024 04:00 - 25 minutesBruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established...
How Honest and Strategic Messaging Led to Rapid Growth for Engineering Firm Hallam-ICS
Content Marketing, Engineered Podcast | TREW Marketing - June 20, 2024 15:00 - 30 minutes ★★★★★ - 19 ratingsEngineering firm Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand messaging as the reason for their success. We talk to the president and CEO, Keith Flaherty on the latest episode of Content Marke...
The Podcaster's Playbook: Insights from a Decade Behind the Mic
Everything is Logistics - June 20, 2024 10:00 - 57 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe reflects on her podcasting journey and the importance of being a lifelong learner. She discusses leveraging online resources, understanding business fundamentals, and reverse-engineering successful content strategies to help your podcast stand t...
How to Grow Newsletter Subscribers by Turning Readers into Fans
DIY SEO Tips with Jennifer Rogina - June 18, 2024 13:00 - 12 minutesWhen you're building a blog, one critical component is having a plan to grow your newsletter subscribers. The goal is to turn casual readers into devoted fans. Here's how to make that happen and grow your newsletter subscribers along the way. View the full article here: https://clearpath.online...
Using a Podcast to Create Relationships with Freight Agent Dave Gulas
Everything is Logistics - June 18, 2024 10:00 - 41 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with SPI Logistics as a freight ...
Navigating Data and Content in the Era of Generative AI with Christopher Penn
Content Marketing, Engineered Podcast | TREW Marketing - June 13, 2024 15:00 - 36 minutes ★★★★★ - 19 ratingsChristopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a regular basis. His insights into the latest news about data analytics, automation, and generative AI, have been immensely valuable to or ...
Where Freight Marketing Goes Wrong with Virago's Jennie Malafarina
Everything is Logistics - June 13, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode we're talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses...
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
Agency Life - June 13, 2024 06:00 - 44 minutes ★★★★★ - 22 ratingsAgency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve. If both of these are true, then why are so many agencies caught in what Pete Caputa calls ...
Episode 70 - Guest CMO Discusses How Real Content Improved Social Media Ad Results by 50%!!
Hit Record Podcast - FI GROW Solutions - June 11, 2024 12:00 - 14 minutes ★★★★★ - 10 ratingsIn this episode of FI GROW Solutions' inaugural client feature, Meredith Olmstead, CEO and Founder of FI GROW Solutions, discusses with Christin Vaughn, CMO at Allegiance Credit Union, the transformative digital marketing strategies they've implemented. The focus is on leveraging real, engaging...
Why I Separated Digital Dispatch and the Everything is Logistics Podcast
Everything is Logistics - June 11, 2024 10:00 - 54 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain ...
Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Content Marketing, Engineered Podcast | TREW Marketing - June 06, 2024 15:00 - 35 minutes ★★★★★ - 19 ratingsI was lucky enough to schedule this podcast recording on the very rare weeks when Jake Hall was not on the road. This conversation focuses on Jake's years of experience at manufacturing and engineering trade shows. He shares valuable strategies for companies who want to maximize their event spen...
Delivering Innovation with DHL's Jennifer Miller
Everything is Logistics - June 06, 2024 10:00 - 47 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe speaks with Jennifer Miller, Vice President Integrated Transportation at DHL Supply Chain. They discuss DHL's history as a parcel delivery pioneer, its evolution into a global logistics powerhouse, and its early adoption of digital technologies....
Choosing the Perfect Blog Name: What Should I Name My Blog?
DIY SEO Tips with Jennifer Rogina - June 04, 2024 13:00 - 7 minutesDeciding to use a branded blog name is a good start that leads to more questions. Here's a guide on how to choose the perfect blog name. View the full article here: https://clearpath.online/resources/what-should-i-name-my-blog
Freight Friends: Tugboats, Barges, and Uber Freight's Carrier Summit Recap
Everything is Logistics - June 04, 2024 10:00 - 2 hours ★★★★★ - 23 ratingsJoin Grace Sharkey and Blythe for the latest installment of Freight Friends, where they give some love to the unsung modes of shipping: tugboats and barges. Grace also gives us insight into Uber's third annual Carrier Summit, and gals close out the show by talking about the illegal ivory supply ...
Email Marketing Myths Debunked: What Really Works in 2024
Content Marketing, Engineered Podcast | TREW Marketing - May 30, 2024 15:00 - 39 minutes ★★★★★ - 19 ratingsEver wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why strai...
Robotics, Data, and Optimization with Dexory's Oana Jinga
Everything is Logistics - May 30, 2024 10:00 - 45 minutes ★★★★★ - 23 ratingsIn this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment. Jinga shares insights on leveraging this dat...
50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax
Agency Life - May 30, 2024 06:00 - 55 minutes ★★★★★ - 22 ratingsHe went from working 70-80 hour weeks to building a 7-figure agency with 50% profit margins while only working about 1 hour per week. Today he’s the founder of GrowthDaily.com & AgencyReviews.io & he’s known by his 45,000 followers on X as @MarketingMax, but several years ago he was an agency c...
Episode 69 - How to Set Digital Ad Budgets for Your Bank or Credit Union
Hit Record Podcast - FI GROW Solutions - May 28, 2024 11:00 - 10 minutes ★★★★★ - 10 ratingsIn this information-packed episode, Meredith Olmstead, CEO of FI GROW Solutions, and Ida Burr, Director of Digital Ads Management, dive into the nuances of budgeting for digital ads in the banking and credit union sectors. They discuss the strategic allocation of funds across various types of di...
#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - May 28, 2024 04:00 - 25 minutesWe all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an inc...
Why This Freight Agent Only Hires Family
Everything is Logistics - May 23, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, we talk with Steve Burroughs, agency owner at SPI Logistics, who exclusively hires family members to work at his freight agency. Hear how this approach has shaped the dynamics of his business, from maintaining work-life balance to building a resilient ...
From Intern to CEO with uShip's Heather Hoover-Salomon
Everything is Logistics - May 21, 2024 10:00 - 59 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company. She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing...
Trade Show Marketing Strategies from Automate 2024
Content Marketing, Engineered Podcast | TREW Marketing - May 16, 2024 15:00 - 22 minutes ★★★★★ - 19 ratingsIt's a question marketers all over the world face - "Are trade shows worth it?" We get this question time and again and are often asked which industry trade shows are best to attend and exhibit at. After all, 89% of technical buyers said they plan to attend at least one in-person industry event...
The Container Operating System with Gnosis Freight
Everything is Logistics - May 16, 2024 10:00 - 56 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains. He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time v...
The 3 Keys to Thought Leadership That Drives ROI w/ Susan Baier
Agency Life - May 16, 2024 06:00 - 1 hour ★★★★★ - 22 ratingsHow can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency? Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with poten...
Episode 68 - How Lending & Retail Teams Can Work with Marketing to Reach Everyone's Goals!
Hit Record Podcast - FI GROW Solutions - May 14, 2024 12:00 - 13 minutes ★★★★★ - 10 ratingsIn this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, Senior Vice President of Marketing, discuss strategies for integrating marketing and sales within financial institutions. They highlight the importance of Google reviews for enhancing business reputation and SEO, and sh...
Freight Broker Training and Content Marketing Strategy with Freight 360
Everything is Logistics - May 14, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-ca...
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