Latest Ecommercebraintrust Podcast Episodes
Part 2: What will it take for Walmart to win? - Episode 231
Ecommerce Braintrust - March 15, 2022 09:19 - 27 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are continuing our conversation about Walmart with Russ Dieringer. We are talking about Walmart's place has in the marketplace ecosystem, how brands look at it, what we see them working on as well as what they’ll need to do to continue staying relevant. Make sure you tu...
Measure what matters: selecting the right advertising KPIs for Instacart advertising - Episode 230
Ecommerce Braintrust - March 08, 2022 21:42 - 36 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are doing something a little bit different: Kiri is replaying a presentation that she and Matteo Bizon, a PPC Specialist at Bobsled Marketing, gave at an event organized by firstmovr, an education company for the e-commerce industry. The focus of the presentation was speci...
Part 1: What will it take for Walmart to win? - Episode 229
Ecommerce Braintrust - March 01, 2022 16:03 - 32 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Russ Dieringer, our recurring special guest. Walmart has had ample opportunity to be a meaningful challenger to Amazon, but their marketplace is often not the place that most brands consider investing in after Amazon. Russ and Kiri dive into why that is, w...
Announcement by Kiri Masters
Ecommerce Braintrust - February 28, 2022 15:51 - 2 minutes ★★★★★ - 24 ratingsToday’s an exciting day. Bobsled Marketing, the company that I founded 7 years ago, has been acquired by Acadia. First I want to recognize the turmoil in the world around us. We have team members in Ukraine and in surrounding countries. So while this is great news for our team who are all stay...
Lessons to learn from Chinese Retailers - Episode 228
Ecommerce Braintrust - February 22, 2022 13:36 - 32 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Mark Greeven about how China is influencing online retail. We discuss the innovations in technology that Chinese companies are using to connect with their customers and boost sales. Learn about the potential of Chinese private equity and venture capital fi...
Podcast Retrospective: My 4 Favorite Podcast Episodes - Episode 227
Ecommerce Braintrust - February 15, 2022 06:35 - 12 minutes ★★★★★ - 24 ratingsThis week on the eCommerce Braintrust podcast we’re looking back at the last 18 months and remembering some of the most incredible conversations we’ve had with people who are experts in their field. The four episodes we are highlighting today are just some of the conversations on topics that are...
NFTs for Retail Brands - Episode 226
Ecommerce Braintrust - February 08, 2022 15:50 - 30 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Michelle Grant about NFTs. We discuss the ways in which brands are currently using them as well as potential uses for large and medium-sized brands in the future. Make sure you tune in to find out more! Michelle is a seasoned researcher who helps glob...
So Your Amazon VM Disappeared - Now What? - Episode 225
Ecommerce Braintrust - February 01, 2022 06:37 - 24 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Olivera Bojovic about the issues facing brands on Amazon’s Vendor Central platform in 2022. Since late Q1 some brands have been struggling to get support in their day-to-day operations as well with strategy. How did this happen and now what? Make sure yo...
SHEARED, Shedding Your Coat of Conformity in the Age of eCommerce - Episode 224
Ecommerce Braintrust - January 25, 2022 12:17 - 36 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Oskar Kaszubski and Chris Perry about their new eBook called SHEARED, Shedding Your Coat of Conformity in the Age of eCommerce. Their goal is to help first movers free their organizations from the herd mentality and accelerate go-to-market change and omnic...
New research: the Amazon Maturity Matrix - Episode 223
Ecommerce Braintrust - January 18, 2022 15:08 - 21 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Caroline Adams about the new research by Bobsled Marketing that is coming out on January 27, called the Amazon Maturity Matrix. What are the really smart and active brands doing to counteract the internal pressures that hold them back in the ecommerce spac...
Why Effective Amazon Inventory Planning Is Essential… but Elusive - Episode 222
Ecommerce Braintrust - January 11, 2022 13:08 - 31 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Chelsea Cohen about inventory planning for Amazon. We are discussing inventory management and how brands can improve their current situation, addressing the Shippageddon and its aftermath, and sharing some tools as well as advice that can help you deal wit...
2022 Ecommerce Predictions - Episode 221
Ecommerce Braintrust - January 04, 2022 16:32 - 39 minutes ★★★★★ - 24 ratingsIn today’s podcast, we talked with Russ Dieringer about our ecommerce predictions for the new year. We discuss emerging trends, potential issues, and try our best to figure out what we can all expect in 2022. How will the supply chain problems end? How will aggregators influence the market? M...
Measuring Success Across the Digital Shelf - Episode 220
Ecommerce Braintrust - December 28, 2021 07:50 - 26 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with John Maltman about issues brands have been facing as a result of the shift to online sales channels. John gives his take on the best ways to measure success across retailers and retail media platforms, and explains what he thinks is next in the digital she...
Opting in to Ecommerce Optimization - Episode 219
Ecommerce Braintrust - December 21, 2021 13:17 - 24 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Jon MacDonald about his second book, Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans. We are discussing the 9 “laws” defined in it as well as how they relate to a brand’s maturity....
Amazon Advertising 2021: Sizing the Prize - Episode 218
Ecommerce Braintrust - December 14, 2021 11:32 - 30 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Andrew Lipsman about the Amazon Advertising 2021 report recently published by Insider Intelligence. We talk about the changes, trends and strategies in advertising on Amazon as well as how customers and brands react to it. Make sure you tune in to find ...
Amazon Savviness Scale Launch Announcement - Episode 217
Ecommerce Braintrust - December 07, 2021 15:46 - 6 minutes ★★★★★ - 24 ratingsWhat is standing in your way to success on Amazon? Has your brand reached a level of maturity on Amazon? Which factors reflect Amazon maturity and how does it inform business results? These are just some of the questions that we have been considering over the past few months at Bobsled Marketing...
‘The Brilliant Basics’ - Lessons From the 2021 Omnichannel Retail Index - Episode 216
Ecommerce Braintrust - November 30, 2021 11:21 - 22 minutes ★★★★★ - 24 ratingsIn today’s podcast, we talk with Kathy Kimple about the 2021 Omnichannel Retail Index, a study conducted every year that aims to evaluate how retailers and brands from multiple verticals are implementing key digital and omnichannel features as well as to give us insight into the best practices a...
Hug Your Customer - Episode 215
Ecommerce Braintrust - November 23, 2021 12:41 - 24 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Rich Zeldes about the different ways brands can advertise, create a following in the digital space and increase conversion. How much should you focus on the tried and true channels? Should you, for example, use SMS, TikTok, Connected TV and podcasts to adv...
Amazon FBA Aggregators: Should Retail Brands Be Concerned? - Episode 214
Ecommerce Braintrust - November 16, 2021 16:29 - 32 minutes ★★★★★ - 24 ratingsIn today’s podcast, we talk with Russ Dieringer about Amazon FBA aggregators. We discuss their business model, hiring practices, as well as advantages and disadvantages compared to incumbent brands in the digital space as well as brick and mortar stores. We share our opinions about the future of...
Will Shippageddon End in a Giant Sale? - Episode 213
Ecommerce Braintrust - November 09, 2021 08:50 - 11 minutes ★★★★★ - 24 ratingsThis week on the eCommerce Braintrust podcast, Kiri recaps a video she shared on LinkedIn and reads some comments she has received since. She talks about the supply chain disruptions and how they will affect the timing of sales events in the future, two themes conflated from two of her favorite ...
Ecommerce Personalization With Meyar Sheik
Ecommerce Braintrust - November 02, 2021 16:48 - 30 minutes ★★★★★ - 24 ratingsShould you invest your time and capital in Ecommerce Personalization? Find out today on the show - we're chatting with Meyar Sheik, the President and Chief Commerce Officer at Kibo.
Incumbents Versus Challengers: Ecommerce Platforms - Episode 211
Ecommerce Braintrust - October 26, 2021 18:38 - 19 minutes ★★★★★ - 24 ratingsThis week on the eCommerce Braintrust podcast, we’re talking about the incumbent and the challengers in ecommerce marketplaces and platforms. Kiri Masters gives a brief history of the changing relationships between Amazon, Walmart, Shopify and others, as well as their changing statuses in the ma...
Protecting Your Brand on Amazon: What Happens When Black Hats Attack? - Episode 210
Ecommerce Braintrust - October 19, 2021 13:25 - 27 minutes ★★★★★ - 24 ratingsToday we are talking with Chris McCabe about what is new and trending in black hat tactics and different ways that inventive sellers use to take each other down. Because there is a lot of money to be made in ecommerce, it attracts the best and worst operators. There are many types of nefarious t...
Lessons from Scrappy Challenger Brands - Episode 209
Ecommerce Braintrust - October 12, 2021 11:15 - 20 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri gives her take on Jungle Scout’s 2021 State of Amazon Seller report along with her insights into the workings of the small, scrappy brands, and the lessons that can be learned from them. The scrappy challenger brands are generally at the forefront of the tactics and id...
7 Critical Challenges for Omnichannel Brands in 2022 - Webinar
Ecommerce Braintrust - October 07, 2021 08:43 - 1 minute ★★★★★ - 24 ratings“7 Critical Challenges for Omnichannel Brands” will be held on October 19, 2021. During the session, Kiri will give an overview of the economic headwinds, supply-chain trends and trends regarding likely issues in 2022. To sign up go to bobsledmarketing.com/webinars Make sure to tune in to fi...
Macroeconomic Headwinds Affecting Ecommerce - Episode 208
Ecommerce Braintrust - October 05, 2021 08:38 - 22 minutes ★★★★★ - 24 ratingsIn today’s podcast, our guest is a Co-Founder and Managing Director of BWG Connect, Aaron Conant. We talked about the macroeconomic and supply-chain headwinds in terms of the US economy and retail spending, as well as new marketplaces and retail media platforms. Make sure to tune in to find ou...
The State of Retail Conferences & Staying Current in Ecommerce - Episode 207
Ecommerce Braintrust - September 28, 2021 11:15 - 15 minutes ★★★★★ - 24 ratingsIn today’s podcast, our guest is a Co-Founder and Managing Director of BWG Connect, Aaron Conant. We talked about the ways of connecting in-person and online, as well as the value of conferences and smaller-scale gatherings especially in lieu of Covid restrictions. Make sure to tune in to fin...
The Walmart Marketplace for CPG Brands- Episode 206
Ecommerce Braintrust - September 21, 2021 12:04 - 27 minutes ★★★★★ - 24 ratingsIn today’s podcast, our guest is CPG retail marketing expert Steven Cleere and our theme is the CPG retail industry. We talked about Walmart, the opportunity of growing there, advantages and differences between Walmart and Amazon. Make sure to tune in to find out more! Steven is a host of N...
Retail Brands Bracing For Second 'Shippageddon'- Episode 205
Ecommerce Braintrust - September 14, 2021 12:25 - 18 minutes ★★★★★ - 24 ratings“Shippageddon” first entered the retail industry lexicon in late 2020, describing a conflation of global supply chain issues that led many brands and retailers to be under-stocked or otherwise unable to fulfill customer demand for purchases last year. A year later, many of those issues have not ...
Doing Well by Doing Good’ on Amazon With the Founders of Think Organic - Episode 204
Ecommerce Braintrust - September 07, 2021 16:26 - 29 minutes ★★★★★ - 24 ratingsThis week we are joined by Think Organic company founders, Jerry Tenenberg and Jeff Helfand. Their successful and amazing organic story is something you should definitely hear about and we are proud to say that Think Organic is Bobsled's client. Organic agriculture is a systems approach to produ...
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