Ecommerce Braintrust
359 episodes - English - Latest episode: about 13 hours ago - ★★★★★ - 24 ratingsGet access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
Ecommerce Braintrust
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Episodes
2024 AVN Benchmark Wrap Up with Claire McBride from Stratably - Episode 349
July 09, 2024 10:06 - 28 minutes - 39.8 MBWelcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we’re joined by Claire McBride, the VP of Research and Education at Stratably, to discuss the Amazon Vendor Negotiation (AVN) Benchmark Report. Authored by Claire alongside Martin Hubel of Consultors, this report dives deep into the AVN process, offering valuable insights and benchmarking data for brands looking to navigate their negotiatio...
A Modern Approach to Bidding with Jordi Beltran and Carlos Sastre - Episode 348
July 02, 2024 08:27 - 15 minutes - 21.8 MBWelcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. This week we’re sharing a high-level conversation about bid management in Amazon's advertising ecosystem with retail media experts Jordi Beltran and Carlos Sastre. Join us to discover the nuances of bid management, its impact on budget allocation, and how campaign architecture plays a vital role in optimizing brand performance. Make sure you tune in to fi...
Enter the MAITRIX: Lessons From Firstmovr’s Report on AI in Retail - Episode 347
June 25, 2024 10:00 - 33 minutes - 46.4 MBWelcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re diving into the transformative technologies shaping the future of retail. Joining us are two pioneering minds in omnichannel education and AI, Chris Perry and Oskar Kaszubski, the founders of Firstmovr. In this episode, we dissect key findings from Firstmovr’s latest report and explore actionable insights that both large enterprises and smalle...
The Importance of Profitability with Molly Thomas and Juan Munoz - Episode 346
June 18, 2024 10:15 - 22 minutes - 30.5 MBWelcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we’re joined by Acadia’s Retail Account Manager, Molly Thomas, and Retail Media Manager, Juan Munoz to discuss the rising importance of profitability in the e-commerce landscape. We’re diving into the key trends, strategies, and metrics brands should focus on to optimize their profitability, particularly on Amazon and other retail marketplac...
A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345
June 10, 2024 06:40 - 26 minutes - 36.9 MBWelcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we dive into the intricacies of retail media allocation with guests Ross Walker, Head of the Retail Media Team, and Damiano Ciarrocchi, Senior Retail Media Manager. The trio explores the dynamic landscape of retail media strategies, what has evolved over the past few years, and key insights for brands looking to optimize their omnichannel in...
Retail Media’s Great Defrag with Mike Balabanov from Criteo
June 04, 2024 05:26 - 30 minutes - 42.6 MBWelcome to another episode of The Ecommerce Braintrust podcast! Today, we dive into the evolving landscape of retail media with our special guests, Mike Balabanov, VP of Agency Development at Criteo, and Damiano Ciarrocchi, Senior Retail Media Manager at Acadia. Our host Julie Spear leads an insightful discussion on the importance of data quality, innovative formats like video, and the growing emphasis on lifetime value in retail media strategies. We're exploring the challenges of standar...
The Interplay Between Brand and Ecommerce: Lessons From Alicia Ponzani With Premier Nutrition - Episode 343
May 28, 2024 07:06 - 26 minutes - 36 MBWelcome to another episode of The Ecommerce Braintrust podcast! In this episode, our host Julie Spear is chatting with Alicia Ponzani, E-commerce Manager at Premier Nutrition. Alicia is here to share her valuable insights on how she transferred her skills from the brand side to e-commerce, the importance of collaboration between teams, the evolution of e-commerce strategies within larger organizations, and the rising significance of social commerce. They also discuss the impact of AI a...
Escape from Retail Island with Jared Belsky - Episode 342
May 21, 2024 11:57 - 20 minutes - 28.8 MB🎙️Interview with CEO of Acadia, Jared Belsky Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re joined by Acadia’s CEO, Jared Belsky! This episode is all about the concept of "retail island”- a metaphor for the siloed nature of retail media. Jared sheds light on its implications for funding, organizational structure, and creative strategy. Drawing parallels from the eras of search and social ...
Looking Forward to Prime Day [Part II] with João Couceiro da Costa - Episode 341
May 14, 2024 10:15 - 20 minutes - 27.6 MB🎙️Interview with Acadia Project Manager, João Couceiro da Costa Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro da Costa, an experienced account manager from Acadia's retail team. In this episode, we're unpacking everything from the operational strategies to the creative reporting styles João employs. He’ll ...
Looking Forward to Prime Day [Part I] with Dusan Tepavac - Episode 340
May 07, 2024 11:20 - 26 minutes - 36.3 MBInterview with Dusan Tepavac Amazon Advertising Expert and Retail Media Specialist at Acadia Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. With Prime Day just around the corner, we decided to dive into the intricacies of maximizing success during one of the biggest e-commerce events of the year. In this discussion, we are joined by guest Dusan Tepavac, a seasoned Amazon Advertising Expert and Retail M...
Expanding Your Amazon Business Internationally With Gary Hammerschlag - Episode 339
April 29, 2024 15:39 - 19 minutes - 27 MBIn this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by, Gary Hammerschlag, an account management team lead at Acadia, who shares his expert insights on the framework for evaluating potential markets, the process involved, and strategic considerations for brands looking to broaden their e-commerce horizons globally. Their discussion is packed with actionable tips and an in-depth analysis of the various aspects of international ...
Direct Fulfillment for Vendors - Is It Right for You? With Julian Pereira - Episode 338
April 23, 2024 15:53 - 22 minutes - 31 MBIn this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by Julien Pereira, Account Manager at Acadia and a former Amazon vendor and program manager with extensive experience in direct fulfillment operations. In this episode, they discuss the nuances of direct fulfillment and its fit for brands selling as first-party vendors on Amazon. Make sure you tune in to find out more! In this episode, Julie and Julien discuss: Understand...
Mastering Ulta Ad Platforms: Inside Tips from Damiano Ciarrocchi - Episode 337
April 16, 2024 17:59 - 24 minutes - 33 MBIn this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty-focused marketplace. Make sure you tune in to find out more! In this episode, Julie and Damiano discuss: An overview of Ulta as a retail me...
New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
April 09, 2024 16:28 - 24 minutes - 33.5 MBIn this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager. They highlight the importance of robust attribution and customer journey data, as well as better audience creation and targeting for brands leveraging AMC. In this episo...
Unveiling the PB Five Star Pickleball Brand: An Interview with Angela Caltagirone - Episode 335
April 02, 2024 17:44 - 16 minutes - 23.2 MBIn this episode of The Ecommerce Braintrust, Kiri Masters sits down with Angela Caltagirone, the Chief Digital Marketing Officer of PB5 Star, a brand in the pickleball category. They discuss the official launch of PB5 Star at the Etail West conference in Palm Springs, the demographics of pickleball players, the brand's positioning and go-to-market strategy, and the unique challenges and opportunities in the e-commerce space for a new brand. In today’s episode, Kiri and Angela discuss: PB5...
The Modern Premium Beauty Brand Playbook - How AJ Patel Uses Data to Grow U Beauty - Episode 334
March 26, 2024 18:00 - 28 minutes - 38.6 MBIn this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Jordan Ripley, Director of Operations at Acadia, are joined by AJ Patel, VP of Global Growth at U Beauty. They delve into the world of e-commerce, discussing topics such as the transition from analytics to e-commerce, the positioning of Ubeauty in the market, channel-specific marketing strategies, the role of organic marketing efforts, key performance metrics for Amazon, and the importance of profitability in...
FBA Fee Changes Aftermath - How Can Brands Utilize Amazon Programs to Recover Profit Margins with Armin Alispahic - Episode 333
March 19, 2024 18:37 - 29 minutes - 40.7 MBIn this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and guest Armin Alispahic, Retail Team Lead at Acadia. Julie and Armin dive into the tidal shifts occurring within Amazon operations and fulfillment and how these changes are impacting the 3P model. They explore the complexities of Amazon's fee changes in 2024, the challenges brands currently face, and the strategies they can adopt to effectively navigate this landscape. Armin is a Retail Team Lead at Acadia. He'...
How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
March 12, 2024 16:51 - 21 minutes - 29.8 MBIn today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce. Key Highlights: - Lisa Levin shares the origins of Pharmacopia, how she transitioned from graphic design to herbal medicine, and the brand's early commitment to creating clean, toxin-...
5X-Ing Amazon Sales With a Brand Re-Launch: Ash McMullen From Advantice Health - Episode 331
March 05, 2024 20:05 - 31 minutes - 20.6 MBIn this episode, host Kiri Masters interviews Ash McMullen, the e-commerce lead at Advantice Health, the company that manufactures the brands Amlactin, Kerasal, and more. Ash recently presented a case study about Advantice’s portfolio brand “Triple Paste” at eTail West in Palm Springs, sharing how a strategic re-launch of this brand on Amazon ultimately led the product to become a top-3 seller in its category and 5X-ing total sales on Amazon within 2 years. In this conversation you’ll ...
Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers
February 27, 2024 19:00 - 7 minutes - 6.65 MBIn this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique challenges that come with it. Nicole also shares her experiences as a professor of e-commerce marketing at the Fashion Institute of Design and Merchand...
Downsides of Working With a Reseller to Sell Your Products on Amazon with Julie Spear - Episode 329
February 20, 2024 19:32 - 29 minutes - 25.9 MBIn today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia. Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand. Key Highlights: - Reseller Model Insights: We define resellers and differentiate between authorized and unauthorized ones, delineating the blurred lines between resellers and agencies. - Reseller Versus Othe...
Downsides of working with a reseller to sell your products on Amazon - Episode 329
February 20, 2024 15:09 - 28 minutes - 26 MBIn this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency). Resellers offer expertise navigating Amazon's complexities and provide operational support to quickly enter or expand markets. However, the risk for brands includes losing control over branding, customer experience, and data ownership due to misaligned prioritie...
How to run a perfect RFP process and find the agency of your dreams - Episode 328
February 13, 2024 19:10 - 29 minutes - 27.3 MBKiri Masters and Julie Spear dive deep into the world of Requests for Proposals (RFPs) from the vantage point of agency partnerships. For brands, the RFP process is infrequent, but it is a decision that may have a profound impact on their business. But for agencies like Acadia, its a process we are navigating nearly every week. Kiri and Julie share their agency-side experiences from the last 9 years, in the hopes that it can help brands to choose the best agency for them, foste...
Testing a New Retail Media Network: How to Know You’re Ready with Julie Spear and Ross Walker - Episode 327
February 06, 2024 16:10 - 32 minutes - 29.6 MBIn today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia, and Ross Walker, Senior Paid Media Manager. Today, they are diving deep into the world of retail media networks. They’re tackling the big questions about brand expansion into new retail media networks, the challenges involved, and the strategies for success. Stay tuned as they unpack the complexities of navigating this dynamic landscape and provide actionable insights that can transform the wa...
How Brands Define Content Effectiveness With Lauren Livak and Mike Black - Episode 326
January 30, 2024 16:56 - 37 minutes - 51.3 MBIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they’re discussing the new Digital Shelf Institute and Profitero report “Defining Content Effectiveness”. Here you can register to join them in the webinar in February. In today's episode, we delve into the ever-evolving world of content effectivene...
Unpacking the Digital Shelf with Kiri Masters and Tom Spaven: The Walmart Marketplace Copy and Paste is a Waste - Episode 325
January 23, 2024 18:27 - 58 minutes - 40.3 MBIn this episode of The Ecommerce Braintrust, Kiri Masters shares a special replay from "Unpacking the Digital Shelf" webinar, presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They are discussing ‘The Walmart Marketplace: Copy and Paste is a Waste!" and are navigating the intricacies of the Walmart Marketplace and why it's not just another Amazon. Guests were Tom Spaven, VP of Marketing at Goodwipes at the time of the recording, and industry expe...
Replay Of The Most Popular Episode Of 2023: Dr. Squatch: The DTC Brand That’s Dominating Amazon - With Jamie Roller, Associate Director of Growth Channels at Dr. Squatch - Episode 324
January 16, 2024 18:19 - 26 minutes - 20 MBIn today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketp...
Double Your Industry Connections and Success in 2024: Insider Tips to Dominate Retail Conferences - Episode 323
January 09, 2024 19:00 - 33 minutes - 46.3 MBIn this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, dives deep into the nuances of navigating industry conferences and events with expert precision. Kiri delivers an insightful look into maximizing the value of attending conferences, based on personal experiences, fruitful strategies, and networking best practices. Make sure you tune in to find out more! In today’s episode, Kiri talks about: - Her growth trajectory as a manager and...
Choose Your Partner With Care: 4 Retail Marketplace Management Options to Consider With Acadia CEO Jared Belsky - Episode 322
January 02, 2024 14:35 - 24 minutes - 33.3 MBIn this podcast episode, Kiri speaks with Acadia's co-founder and CEO Jared Belsky. They discuss the various options available to brand-side marketers and sales leaders for retail marketplace management. They delve into the pros and cons of four options, including in-house investment, agency support, technology companies, and resellers, providing valuable insights for ecommerce professionals as they strategize for growth in 2024. Make sure you tune in to find out more! In today’s episode...
Major Changes Coming to FBA Fees in 2024 - What You Should Know with Armin Alispahic - Episode 321
December 19, 2023 18:21 - 26 minutes - 35.8 MBIn this episode of "The Ecommerce Braintrust" podcast, Kiri Masters and guest Armin Alispahic delve into the major changes coming to FBA fees in 2024. They discuss the intricacies of these changes and explore how they will impact sellers on Amazon's platform. Armin is a Retail Team Lead at Acadia. He's been at the company for almost 7 years. Internally he’s known as Armin.com for his encyclopedic knowledge of Amazon. Over the years, he has gained great experience in working directly with A...
Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320
December 12, 2023 17:22 - 21 minutes - 20.8 MBIn this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM). They delve into the unique features and capabilities of the self-serve ad platform, as well as the interesting aspects of Kroger's advertising platform. From the reduction in fees for brands to the potential integration of a demand-side platform ...
How Nature's Way Battles Random Factory Brands on Amazon with Tsege Gebreyohannes - Episode 319
December 05, 2023 17:41 - 26 minutes - 25 MBIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Tsege Gebreyohannes, Sr. Manager of Digital & Experience from Nature's Way Canada. They talk about how Nature’s Way battles random factory brands on Amazon. Tsege shares her experience of noticing the emergence of factory direct brands and the impact they had on Nature's Way's business. The episode provides insights into the strategies employed to combat these new competitors and how the organization adapted its approach ...
Black Friday/Cyber Monday on Amazon: Trends, Performance, and Outlook with Emily Peterson and Damiano Ciarrocchi - Episode 318
November 29, 2023 18:25 - 20 minutes - 17.8 MBIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Emily Peterson, Team Lead at Acadia, and Damiano Ciarrocchi, head of Retail Strategy at Acadia. Kiri, Emily, and Damiano share insights on the trends and performance of the Black Friday/Cyber Monday event this year, including the significant increase in online spending and the observations made on Black Friday versus Cyber Monday sales. The conversation covers early promotions, advertising strategies, client outcomes, a...
Black Friday/Cyber Monday Teaser
November 28, 2023 17:34 - 1 minute - 1020 KBIn today's short episode announcement, Kiri Masters informs the listeners that this week's episode, covering the recap of Black Friday, Cyber Monday, and the entire November holiday selling season, will be available on Wednesday, November 29. Considering the 24-hour timeframe needed for episode production, your understanding is appreciated as we strive to deliver valuable insights. This slight delay is intended to ensure that each episode remains actionable and beneficial to you as a list...
Ecommerce Predictions for 2024 With Russ Dieringer - Episode 317
November 21, 2023 19:27 - 47 minutes - 41.8 MBOnce again, Kiri speaks with Russ Dieringer, founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in ecommerce, for 2024. Make sure you tune in to find out more! Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an...
Unpacking the Digital Shelf with Ross Walker: Wringing Performance out of Amazon Marketing Cloud - Episode 316
November 14, 2023 17:04 - 35 minutes - 27.6 MBIn this episode of The Ecommerce Braintrust, host Kiri Masters shares a special replay from "Unpacking the Digital Shelf," presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They’re diving into the realm of Amazon Marketing Cloud, an open database that provides deeply insightful data for advertisers, with Ross Walker, the retail media team lead at Acadia, joining them to unfold the complexities of AMC and, more importantly, how to use it to our advan...
A 'SMARTER' Framework for Ecommerce With Chris Perry of firstmovr - Episode 315
November 07, 2023 19:21 - 31 minutes - 27.7 MBIn this episode of The Ecommerce Braintrust, host Kiri Masters talks with Chris Perry, co-founder of firstmovr. They delve into the concept of "smarter growth" and how it can help brands and retailers achieve incremental growth in the e-commerce space. From driving households, baskets, and trips to leveraging category management principles, they cover a range of strategies and tactics. Chris Perry is the Chief Learning Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG O...
The Chewy Retail Media Network: How Pet Brands Can Advertise on chewy.com with Damiano Ciarrocchi - Episode 314
October 31, 2023 16:33 - 21 minutes - 19.4 MBIn this episode of The Ecommerce Braintrust podcast, Kiri Masters is joined by Damiano Ciarrocchi, head of Retail Strategy at Acadia. They discuss the Chewy Retail Media Network and how pet brands can advertise on Chewy.com. Acadia just launched an advertising management capability for the Chewy retail media network, adding this platform to the roster of retail media networks Acadia now supports. Damiano highlights the uniqueness of Chewy as a retail media network, its hyper-specific focus...
Amazon Inspire: Hot or Not? With Todd Hassenfelt of Colgate-Palmolive - Episode 313
October 24, 2023 16:00 - 26 minutes - 23.2 MBIn this episode of The Ecommerce Braintrust, Kiri Masters talks with Todd Hassenfelt, Global Digital Commerce Sr Director of Strategy & Execution at Colgate-Palmolive, to discuss Amazon Inspire. As a leading figure in the global digital commerce space, Todd brings his expertise and insights to the table as they explore whether Amazon Inspire has the potential to challenge social media platforms like TikTok. They dive into the details of Inspire, its features, user traction, and its im...
The Hydrow High: Bruce Smith, Founder & CEO of Hydrow - Episode 312
October 17, 2023 13:05 - 24 minutes - 23.4 MBBruce Smith is the Founder & CEO of Hydrow, the leading at-home connected rower that brings the on-water experience of rowing straight to your home. A lifelong entrepreneur, rower and coach, Bruce has dedicated his career to helping others experience the power of the sport at all levels. Bruce founded Hydrow to capture the unique experience of on-water rowing and make it universally accessible, helping people everywhere feel more connected to one another and live healthier lives on a daily b...
Mondelez Global Ecommerce Director, Colleen Basaydin: “Raise Your Hand and Take Risks” - Episode 311
October 10, 2023 17:28 - 29 minutes - 26.9 MBIn this episode of The Ecommerce Braintrust, Kiri Masters talks with Colleen Basaydin, Global eCommerce Director at Mondelez, about the challenges and strategies in the digital commerce space. They discuss the importance of being where the customer is, adapting to changing trends, and the value of marketplaces like Amazon. With over 20 years of expertise in Sales, Customer Marketing, and Digital Commerce, Colleen has worked with a diverse range of retail customers and brands. She transitio...
Lucky Dip Episode: Peak Season Dates, Amazon 3D, and 3 Helpful Amazon Marketing Cloud Reports - Episode 310
October 03, 2023 16:47 - 19 minutes - 16.3 MBIn this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geotargeting, and AMC Custom Audiences. These best practices offer insights for optimizing advertising strategies and maximizing performance on Amazon. In today’s episode, Kiri talks about: Important Da...
Reprised: Ecommerce-Specific SEO Strategies - with Scott Walldren - Episode 309
September 26, 2023 17:13 - 27 minutes - 19.9 MBIn today’s episode are revisiting the most popular episode of 2023, featuring Kiri Masters and the director of SEO in Acadia, Scott Walldren. Scott shares his insights and expertise on ecommerce-specific SEO strategies. With the changing landscape of paid traffic, SEO has emerged as a crucial long-term traffic strategy for retail and ecommerce brands. Scott dives into the key considerations and tactics necessary to optimize your online store for search engines. Make sure you tune in! S...
The Walmart Marketplace Requires a Different Growth Strategy to Amazon, Here’s Why - Episode 308
September 19, 2023 16:04 - 38 minutes - 30 MBIn this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results. She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70% to 90% can lead to a 13% increase in conversion and how to optimize your listing content for maximum success on Walmart. Kiri also discusses the differences in the content br...
How Brands Should Prepare for Q4 ‘Peak Season’ on Retail Marketplaces Like Amazon - Episode 307
September 12, 2023 16:08 - 22 minutes - 20.1 MBKiri shares lessons from past Q4's, as well as lessons learned from 2023's summertime Prime Day so that consumer brands can be best prepared for the peak selling season. Discussed in this episode: Prime Day learnings - any level of Prime Day activity, no matter the promotion, led to a higher uptick in sales than not doing any promotions at all. Simplicity was in favor. Coupons were the top-used promotion among Acadia clients, Clients using coupons saw a 322% increase in daily sales comp...
How Ecomm Folks Can Educate Their C-suite with Dean McElwee - Episode 306
September 05, 2023 15:37 - 25 minutes - 35.2 MBIn this podcast episode, Kiri speaks with Dean Mcelwee, Director of Global eCommerce Collaboration at The Stanley Black & Decker, and the author of "E-commerce for CEOs.". In this episode, the discussion centered on the importance of educating and influencing executives about e-commerce. Key tips included understanding executives' perspectives, tailoring communication styles, and emphasizing the benefits for the business. They talked about content's role in influencing buying decisions and...
‘Learn To Get Stuff Done’ with Josh Clarkson, Director of Digital at Russell Stover Chocolates - Episode 305
August 29, 2023 18:47 - 24 minutes - 23.8 MBIn this podcast episode, Kiri speaks with Josh Clarkson, Director of Digital at Russell Stover Chocolate, a part of Lindt. They spoke about e-commerce strategies, marketplace dynamics, career growth, and the significance of adapting to industry changes. Josh manages aspects such as DTC (Direct-to-Consumer) marketplace, digital content, digital advertising, social media, and retail media. His background includes working in Europe for companies like Lynch UK, Kraft Heinz Ferrero, and Red Bul...
Is Amazon Vendor Services Worth It? with Olivera Bojovic - Episode 304
August 22, 2023 15:47 - 20 minutes - 28 MBIn this podcast episode, Kiri speaks with Olivera Bojovic, Manager of Marketplace Strategy & Insights at Acadia. In this episode, they discuss Amazon Vendor Services (AVS) and its value for brands in the e-commerce space. Kiri and Olivera address the questions and challenges brands face regarding the cost and benefits of AVS. They highlight the complexity of the decision-making process for brands, especially when considering whether to invest in AVS or work with an agency. Olivera is a M...
You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship with Jared Belsky - Episode 303
August 15, 2023 15:27 - 19 minutes - 26.8 MBIn this podcast episode, Kiri speaks with Jared Belsky, co-founder and CEO of Acadia. In this episode, they discuss Jared’s new book “You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship” which was published just this week. Discover the art of fostering successful agency-client relationships, dive into insights from Jared's new book, as they discuss the power of being a great client, effective communication strategies, and the ...
5 Reasons to Invest in Product and Brand Content on Amazon
August 08, 2023 17:42 - 29 minutes - 39.9 MBIn this episode, Kiri gives a recap of a live learning event with Stratably, a research and insights firm run by Russ Dieringer. This was part of their series of monthly learning labs that are free to attend and meant for an advanced ecom audience. The topic of the episode is product content and why it is important - though not always easy - to invest in it. Since this topic is visual, to get to get the most out of it, check out the Swipe File we developed at Acadia - just go to Acadia.io...