Ecommerce Braintrust
359 episodes - English - Latest episode: about 16 hours ago - ★★★★★ - 24 ratingsGet access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
Ecommerce Braintrust
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Episodes
Amazon Live Video & the State of Influencer Marketing on Amazon, With Lara Eurdolian
December 08, 2020 16:21 - 34 minutes - 47.9 MBToday we are joined by Lara Eurdolian, Founder, Editor, Event Host, On-air, Blogger, Marketing Consultant. Lara is the Founder of Pretty Connected and works as an event host, on-air, and marketing consultant in the beauty space. She also works part-time at NewBeauty magazine on special projects. She also has a beauty charity that focuses on bringing awareness of sustainability in the beauty industry and helps keep products in circulation and donated to various shelters. In 2014 she launched ...
International ECommerce Trends, With Data From Salesforce's Michelle Grant
December 01, 2020 17:13 - 29 minutes - 40.9 MBToday we are speaking with Michelle Grant, Senior Manager, Strategy and Insights, Retail and Consumer Goods at Salesforce. She is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, Michelle blends data and analysis to create thought-provoking content that helps companies understand how new technologies will impact the future of their business. Mentioned in this Episode Connect with Michelle Grant Find out more about Salesforce Conne...
The Amazon For CMOs Series: Discussion With Dora Du, CMO at Wynd Technologies
November 24, 2020 07:56 - 20 minutes - 46.6 MBIn this episode, we bring you a conversation with Dora Du, CMO at Wynd Technologies. They specialize in air quality sensors, monitors, purification, and overall insights. As CMO, Dora leads the marketing team. She brings her expertise from brand management and data-driven marketing. Make sure to tune in! Mentioned in this Episode Connect with Dora Du Find out more about Wynd Learn about Instacart Advertising Connect with Kiri Masters Learn more about Bobsled Marketing Connect...
The Amazon for CMOs Series: Discussion With Alex Reed, Co-Founder and CMO at Truman's
November 17, 2020 13:35 - 24 minutes - 56.2 MBThis week we are replaying a conversation with Alex Reed, Co-Founder, and CMO at Truman's, the coolest cleaning company on the internet. Alex comes on the show with a different perspective and a product that is not currently sold on Amazon. Tune in and find out why some brands decide not to sell on Amazon and what are the challenges and opportunities that come with this choice. Mentioned in this Episode Connect with Alex Reed Find out more about Truman's Learn about Instacart Adverti...
The Amazon for CMOs Series: Discussion With John Denny, Vice President of ECommerce and Digital Marketing at CAVU Venture Partners
November 10, 2020 14:52 - 41 minutes - 36.5 MBIn this episode, we talked with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners. John is talking about his experiences in advertising, the power of the brand, and how it creates a movement, advertising technology, difficulties brands have to face when they underestimate Amazon as a sales channel. Tune in and find out more about brand building from John Denny. MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Ma...
The Amazon For CMOs Series: Discussion With Jim Morgan, Head of ECommerce at Vita Coco
November 03, 2020 14:32 - 26 minutes - 23.8 MBTo celebrate the one-year anniversary of Amazon for CMOs, we are releasing a few of the interviews Mark Power and I did with CMOs and retail executives, exploring some of the themes from the book. In the first episode of the Amazon for CMOs miniseries, we had a conversation with Jim Morgan, head of eCommerce at VitaCoco. Jim is talking about his journey in Vita Coco, the company’s beginnings on Amazon in 2006, and building foundations for success in eCommerce. He offers his point of view...
A Climate Pledge Friendly Badge - Is Packaging a Competitive Differentiator for Brands?
October 28, 2020 10:04 - 23 minutes - 32.9 MBAmazon launched a Climate Pledge Friendly badge a couple of weeks ago, so we are talking today with Brent Lindberg, who is the Founder of Fuseneo, a packaging innovation, development, and prototyping firm with a team of industrial designers, engineers, and graphic designers, that crosses material and process boundaries to unlock solutions that help brands exceed online and on-shelf. Join us to learn more about Amazon’s special packaging programs! MENTIONED IN THIS EPISODE Connect with ...
Evolution From Amazon MWS-API to Amazon SP-API
October 20, 2020 16:51 - 15 minutes - 21.5 MBIn today’s episode, we are joined by Othmane Sghir, CEO & Co-Founder of DataHawk. DataHawk is an Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increase sales, optimize margins, boost productivity, and gain insights. We are talking about Amazon’s recent evolution from Amazon MWS to Amazon SP-API. Tune in to learn more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with...
The Final Report From the Antitrust Subcommittee
October 13, 2020 13:06 - 24 minutes - 25.5 MBToday we’re talking about the new report from the US House Judiciary antitrust subcommittee that was published last week. We want to share some of the takeaways from Amazon-related content, predictions on what’s going to change, and some industry responses. The antitrust investigation took 15 months, and a couple of months ago there was a hearing where the CEOs of Amazon, Google, Apple, and Facebook appeared and made their case why they aren’t monopolies. Make sure to tune in to find o...
Bob Land, VP of Consumer Experience for Dorel Juvenile, on Digital Transformation
October 06, 2020 14:47 - 26 minutes - 36.1 MBWe are joined today by Bob Land, the Vice President of Consumer Experience for Dorel Juvenile. He has strategic P&L responsibility for Ecommerce Sales (Amazon, Retailer.com, Marketplaces + Direct), Omnichannel Brand Experiences, and their award-winning Consumer Care teams. We are talking a bit about his career, how he started working in eCommerce, Covid-19 and its consequences, and sharing some useful advice on operating multiple channels, building relationships with consumers, and giving pr...
Keeping Your Amazon Team at the Cutting Edge
September 29, 2020 14:08 - 32 minutes - 25.7 MBToday we’re playing a conversation with Michael Erickson, founder of Ad Badger - an Amazon PPC optimization tool. Michael also hosts The Badger’s Den podcast, a great show about Amazon paid search strategies and tactics. But on today’s show, we are talking about how we stay up to date on the newest Amazon marketing strategies. Tune in, to learn how to keep your Amazon team at the cutting edge! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Michael Erickson Learn ...
Successful Selling on Amazon with Kiri Masters
September 22, 2020 16:14 - 53 minutes - 45.5 MBCPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online, and everywhere in between. In this episode Sri and PVSB are interviewing Kiri Masters and talking about what’s happening in the world of Amazon and 3p marketplaces, how have things changed during the pandemic, should you focus on Amazon vs DTC if you’re a start-up, what’s the difference between media and paid search advertising on Amaz...
Why Retailers Are Launching Marketplaces
September 15, 2020 15:35 - 31 minutes - 43.3 MBThis week we are joined again by Hendrik Laubscher from Blue Cape Ventures. Last week we talked about cross-border trade, Amazon EU, specifically new marketplaces in Sweeden and Netherlands, and what kind of accretive revenue a brand can expect from launching in international marketplaces. Today we’re gonna be talking about a trend of retailers launching marketplaces (the latest example being Kroger). Make sure to tune in! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn mor...
The Viability of Expanding to New Amazon Markets
September 08, 2020 16:21 - 20 minutes - 27.5 MBToday I’m speaking with Hendrik Laubscher, the Founder and Chief Analyst of Blue Cape Ventures, a boutique research consultancy that focuses on marketplaces and cross-border eCommerce. With over a decade of experience in eCommerce in emerging and developed markets. Tune in to discover more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Hendrik Laubscher Find out more about Blue Cape Ventures
Amazon’s Late 2020 Prime Day Will Be A Dress Rehearsal For Black Friday
September 01, 2020 16:30 - 18 minutes - 13.8 MBThis year’s Prime Day will be different than any of the previous five. Without the possibility to restock for Q4, and with many difficulties the coronavirus pandemic has caused, many brands are deciding not to invest in Prime Day this year. Today we are talking about what we know and what we don’t know, strategies we are recommending to our clients, and should you be investing in Prime Day this year. Tune in to learn more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn mor...
Better Than First-Party Data: "Zero-Party" Data
August 26, 2020 08:43 - 36 minutes - 84.6 MBIn this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without being confined to the limits of the walled gardens of FB, Google, and Amazon. Tune in to learn more! MENTIONED IN THIS EPISODE Connect with Kir...
The Ideal CPG Organization Structure: Julie Liu From Clif Bar
August 18, 2020 14:56 - 21 minutes - 49.2 MBIn this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. Tune in to find out what she has to say about omnichannel, Instacart, org structure, and more! MENTIONED IN THIS EPISODE Connect with Kiri Mas...
Wyze Labs - A Success Story
August 11, 2020 15:27 - 27 minutes - 64 MBIn this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. Tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Amie Hsu Learn more about Bobsled Marketing Find out more about Wyze Labs
All You Need to Know About Amazon Fresh
August 04, 2020 14:50 - 29 minutes - 68.4 MBLauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions for future expansion of online grocery platforms. Tune in to discover more about Amazon Fresh! MENTIONED IN THIS EPISODE Connect with Kiri M...
Right People, Right Process, Right Technology
July 29, 2020 16:13 - 26 minutes - 61 MBToday we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more. Make sure to tune in! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Don Brett Learn more about Bobsled Marketing Find out more about NBG Home
The Wildest Year: Modern Retail Journalist Cale Guthrie Weissman Reflects on 12 Months of Ecommerce Coverage
July 21, 2020 17:12 - 25 minutes - 58.8 MBThis week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. Tune in today and find out more!
'Amazon Adaptation: Opportunities for Prime Day 2020 and Beyond' Webinar Replay
July 14, 2020 14:37 - 33 minutes - 77.7 MBWe bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and other topics. Tune in for more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Nich Weinheimer Learn more about Bobsled...
Ecomm Blueprint: Bringing It All Together With Sri Rajagopalan
July 07, 2020 16:49 - 29 minutes - 68.4 MBWe are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up brand - Sri has the full picture and advice valuable for anyone in eCommerce. Make sure to tune in for the last episode in the 4-part series! MEN...
Omnichannel: Where Should I Tell Shoppers to Buy? - With Sri Rajagopalan
June 30, 2020 04:00 - 26 minutes - 60.4 MBToday we are joined once again by Sri Rajagopalan for the third part in our four-part series about CPG and Amazon. With so many different retail channels that you can sell through these days, and they all have their marketplace equivalents and ad platforms, a lot of brands are asking the question - where do we tell consumers to buy? Tune in to find out expert’s opinions on this topic. MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Sri Rajagopalan Learn more about...
Profitability: The Elephant In The Ecommerce Room With Sri Rajagopalan
June 23, 2020 16:11 - 20 minutes - 48 MBWe are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories? In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C model. Make sure to tune in and listen to what Sri has to say about the elephant in the eCommerce room! MENTIONED IN THIS EPISODE Connect wit...
Incentives: Leading the Ecommerce Cause Within a Brand With Sri Rajagopalan
June 16, 2020 15:54 - 30 minutes - 26.3 MBOver the next 4 weeks on the Ecommerce Braintrust podcast, we’re bringing you a new series with a very special guest. Sri Rajagopalan is an experienced CPG leader, leading the industry in a much needed digital transformation to adapt to the consumer’s changing shopping habits and path to purchase. Sri is also an ex SVP/VP of Ecommerce at Revlon, Johnson & Johnson & PepsiCo. Make sure to tune in today to find out what Sri has to say about incentives and leading the eCommerce cause within a ...
What is NOT Working in Ecommerce? - Live From Etail West
June 09, 2020 16:24 - 22 minutes - 21.3 MBIn this week’s episode, we’re bringing you an interesting conversation with Chelsie Arvizu who is the Senior Director of Ecommerce at Hint Inc. Chelsie has a really strong Ecommerce background and we were thrilled to get her insights during the eTail West conference in Palm Springs. This episode is all about Hint’s very interesting resourcing structure as well as what’s NOT working in Ecommerce from Chelsie’s perspective. Tune in to find out more! MENTIONED IN THIS EPISODE Connect...
Zooming Out | Amazon Predictions for Q3
June 02, 2020 15:36 - 33 minutes - 76 MBThis week on the Ecommerce Braintrust podcast, we’re bringing you a sneak preview of the private Office Hours Sessions we offer to our clients here at Bobsled Marketing as well as the paid subscribers of Kiri’s Amazon Weekly News Digest. And this session was recorded alongside one of our Project Managers, Jordan Ripley who joined us to talk about the most important Amazon predictions on the horizon and where we see the platform heading in the next three months approaching Q3. Jordan...
Non-Amazon Marketplaces From an Expert’s Point of View
May 26, 2020 16:03 - 29 minutes - 67.5 MBIn this episode of eCommerce Braintrust, a true industry maven Rick Watson joins us to share a bit about his career background, his take on Amazon and its contenders, their place in the eCommerce world, and much more. Tune in to find out what he has to say about Target, Walmart, Shopify, and others. Connect with Kiri Masters Connect with Rick Watson Learn more about Bobsled Marketing Find out more about RMW Commerce Consulting
How the Pandemic is Changing the Ecommerce Industry
May 19, 2020 17:27 - 32 minutes - 30 MBIn this episode of Ecommerce Braintrust, the CEO and Founder of Podean, Mark Power joins us. With more than 20 years of experience in digital marketing, Mark has some valuable insights to share. Co-author of “Amazon for CMOs” talks about how the Covid-19 affects his life and industry, what challenges brands are facing currently, what can we expect in the days to come, and much more. Connect with Kiri Masters Connect with Mark Power Learn more about Bobsled Marketing Learn more about ...
How the Pandemic is Changing the E-commerce Industry
May 19, 2020 17:27 - 32 minutes - 30 MBIn this episode of Ecommerce Braintrust, the CEO and Founder of Podean, Mark Power joins us. With more than 20 years of experience in digital marketing, Mark has some valuable insights to share. Co-author of “Amazon for CMOs” talks about how the Covid-19 affects his life and industry, what challenges brands are facing currently, what can we expect in the days to come, and much more. Connect with Kiri Masters Connect with Mark Power Learn more about Bobsled Marketing Learn more about ...
Chris Perry, a Leader of Change in Ecommerce - Part 2
May 12, 2020 15:47 - 33 minutes - 76.2 MBWe are diving back into the conversation with CPG change leader e-commerce thought leader Chris Perry. Last week Chris talked about his career so far and practical things holding big companies from succeeding in e-commerce, and today we are carrying on with the conversation and talking about how to best organize e-commerce within a large organization, how to incentivize the performance of e-commerce, and giving advice to future change leaders. Tune in to find out more! Connect with Kiri ...
Chris Perry, a Leader of Change in Ecommerce - Part 1
May 05, 2020 15:32 - 26 minutes - 59.8 MBToday we are joined by Chris Perry, an entertaining and provocative thought leader in ecommerce industry. He is talking about his passion for ecommerce and all the changes that are happening right now. Make sure to tune in today! Connect with Kiri Masters Connect with Chris Perry Learn more about Bobsled Marketing Learn more about Leaders of Change
Why Brands Need to Keep Advertising During COVID-19 Crisis?
April 28, 2020 14:58 - 16 minutes - 38.6 MBWelcome to another episode of Ecommerce Braintrust! Today we are joined by Stefan Jordev, Advertising Director and a true subject matter expert in Bobsled Marketing. Stefan talks about advertising during the pandemic and different tactics to be used depending on the brand’s goals. Tune in today to learn more about different advertising strategies and obstacles brands are facing right now. Connect with Kiri Masters Connect with Stefan Jordev Learn more about Bobsled Marketing
Why Brands Need to Keep Advertising During COVID-19 Crisis
April 28, 2020 14:58 - 16 minutes - 38.6 MBWelcome to another episode of Ecommerce Braintrust! Today we are joined by Stefan Jordev, Advertising Director and a true subject matter expert in Bobsled Marketing. Stefan talks about advertising during the pandemic and different tactics to be used depending on the brand’s goals. Tune in today to learn more about different advertising strategies and obstacles brands are facing right now. Connect with Kiri Masters Connect with Stefan Jordev Learn more about Bobsled Marketing
Walmart's Marketplace: Is Now the Right Time for Your Brand to Launch?
April 24, 2020 16:45 - 29 minutes - 68.6 MBToday we are joined by Jesse Chembars, Client Project Manager from Bobsled Marketing. Jesse talks about big announcements Walmart made since the beginning of this year, differences between Amazon and Walmart, and challenges sellers are facing when entering this growing marketplace. Make sure to tune in today and find out more about Walmart and its potential! Learn more about Walmart Fulfillment Services Connect with Kiri Masters Connect with Jesse Chembars
Covid Amazon Trends
April 21, 2020 14:40 - 16 minutes - 38.6 MBWelcome to another episode of Ecommerce Braintrust podcast! Your host, Kiri Masters wanted to take a break from regular schedule and talk with you directly about trends we’re seeing across Amazon and other marketplaces since the COVID-19 pandemic started. With Amazon's system changing on a daily basis, it is crucial to stay up to date and quickly adapt to whatever tomorrow brings us. Tune in today to hear Kiri's recap of some of the trends that are affecting retail industry at the momen...
Coronavirus and Online Shopping in Australia
April 07, 2020 13:06 - 16 minutes - 15 MBWelcome to another episode of Ecommerce Braintrust podcast. Today we are joined by Paul Sonneveld, Amazon marketplace expert. Paul is a Founder and Managing Director from MerchantSpring, the platform which has been helping online sellers and retailers turn marketplaces into viable sales channels. He is talking about whether Corona virus will be the catalyst for getting more Australian shopping online, specifically on Amazon. Be sure to tune in today and find out more! Connect with Kiri ...
How to Overcome Fake Review Problem? - Live From Etail West
March 31, 2020 16:02 - 37 minutes - 17.2 MBWe're coming to you live today, from the eTail West Conference, in Palm Springs. We're very happy to have Rob Gross, the co-founder, and COO at Fakespot, joining us on the show. Rob is in the business of making things more transparent for online customers. Currently, the number of counterfeit products and fake reviews appear to be at their peak, and this has become very challenging for online platforms. In today's episode, Rob discusses the trends he is seeing, and he shares some simple s...
Re-Imagining Commerce Survey 2020 - Live From Etail West
March 24, 2020 15:21 - 21 minutes - 9.79 MBWe're coming to you live today from the eTail West Conference in beautiful Palm Springs. Our guest for today's show is Ed Kennedy, from Episerver, and he will be sharing some of his insights about current retail trends. Ed Kennedy has spent the last 10 years designing and implementing ecommerce platforms for consumer brands, B2B manufacturers and wholesale distributors. As a Senior Director of Commerce at Episerver, Kennedy is responsible for successful adoption of the Episerver platform ...
How Amazon Vendor Central Delivers for Faber-Castell
March 17, 2020 13:41 - 24 minutes - 33.9 MBWe have Milli Jimenez joining us today. Milli has been working in general digital marketing for the last nine years. Currently, she manages full-brand performance and strategy at Faber-Castell USA. In today's episode, Milli talks about the current differences between Amazon's Vendor Central and Seller Central channels, their pros and cons, and the way she sees these channels evolving, going forward into the future. Milli started her career with search engine optimization, pay per click ads...
Is It Possible to Do Good in the Environment and to Do Well in Business at the Same Time?
March 10, 2020 16:00 - 26 minutes - 12.4 MBToday, Ken Barraza joins us. Ken is an e-commerce leader for businesses of all sizes, from Fortune 500 megabrands to a celebrity-founded startup, called Just Water. Ken has had an interesting career, both in CPG, and more recently, with Just Water. In today's episode, he talks about his career trajectory in the world of e-commerce. He also shares the story behind the incredible Just Water brand, and he discusses their mission to reduce both plastic waste and the CO2 footprint, globally. K...
Takis Renaissance and Keeping Up with Amazon
March 03, 2020 09:37 - 17 minutes - 12.2 MBToday, we have Monique Beecher, from the CPG brand Barcel, joining us. Monique, who is also a client of Bobsled Marketing, has been in CPG industry for about thirteen years. In today's episode, she talks to us about her accomplishments and the challenges she has faced in her role at Barcel, and about what is happening currently, with the Takis brand. Monique is the National Accounting Executive leading the e-commerce channel for the popular snack brand Takis. She has had a lot of different...
Amazon B2B and Other Marketplace Management Tales From Online Marketplace Director David Trinh
February 25, 2020 14:49 - 20 minutes - 19 MBToday, David Trinh, the Director of Online Marketplace Sales at B-Air Intertex, joins us. David has had more than fifteen years of experience, working across different online marketplaces. He has also had a lot of experience in the B2B category, which is exploding right now, both on Amazon and on other channels. In today's episode, David discusses his career trajectory and he explains how he gained his experience in online marketing. David started his career running a successful online act...
Responding to Amazon Suspensions, Account Under Review & Black Hat Competitors
February 18, 2020 19:17 - 30 minutes - 21 MBToday, Chris McCabe joins us. Chris is an authority when it comes to Amazon and the way it operates, and he assists people with tricky account issues that require in-depth background knowledge and expertise. In today's episode, he explains how he responds to the issues that people experience with their Amazon accounts, and he discusses what brands can do to avoid having these problems. Chris worked for Amazon for many years before, evaluating seller account performance, and enforcing Amazo...
Should Amazon DSP Be in Your 2020 Marketing Mix?
February 11, 2020 16:59 - 24 minutes - 11.1 MBNow is a very good time to be an Amazon advertising professional. According to research firm Cowen, the Amazon platform is set to make $17.6 billion dollars from advertising this year, up 36% increase from 2019, and $46.6 billion by 2025. Today, Rachel Street, a colleague from Bobsled Marketing, joined us to talk about Amazon's Demand-Side Platform (DSP). She explains what DSP is, she talks about its pros and cons, and she describes the way that it fits into the paid search advertising frame...
What are consumers looking for? Retail Trends and Technologies Live From NRF Big Show
February 04, 2020 19:08 - 20 minutes - 18.5 MBToday we’re coming to you live from the NRF Big Show in New York City with another knowledgeable guest. Brian Walker, the Chief Strategy Officer at Bloomreach is here to discuss the key theme of sustainability. In today's episode, Brian talks about the trends that he has seen at NRF, and the kind of technology we can expect to see rolled out in the retail space, particularly in an online context. Brian has more than twenty years of experience in the digital commerce space, in a wide range ...
A New Outlook of Inventory Liquidation - Live From NRF Big Show
January 28, 2020 10:01 - 23 minutes - 10.9 MBToday we’re coming to you live from the NRF Big Show in New York City with a new guest and a very interesting discussion. Eric Moriarty, the Vice-President of Sales at B-Stock Solutions is here to share his insights about inventory liquidation. Eric has been with B-Stock Solutions for the last ten years, during which time a lot has changed. In today's episode, Eric talks about the reality of liquidation and the changes that he has observed in trends, in the areas of liquidation and invent...
How to Choose an Amazon Agency With Chris Fryburger
January 21, 2020 17:41 - 26 minutes - 24.5 MBWith 20+ years experience in the advertising agency and tech space, Chris Fryburger, the founder of nReach, identified a core challenge within the Amazon ecosystem. The problem is that it’s not always easy for brands and service providers to find one another. His solution was to launch a service that matches trusted Amazon service providers with brands that are looking to grow, scale, or get started on Amazon. In today's episode, Chris breaks down how to choose between specialist Amazon-...
Driving Off-Site Traffic to Amazon
January 14, 2020 15:56 - 23 minutes - 54.8 MBThis week on the Ecommerce Braintrust podcast, we are joined by another member of the Bobsled team. Ross Walker is one of our PPC Managers and he’s here to share with us his insights about driving off-site traffic to Amazon. In this episode, you’ll get to find out more about Ross and his career path as well as his take on Amazon advertising and why it is different from other platforms. You’ll also learn about the challenges brands face when using this specific approach of building m...