![Ecommerce Braintrust artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts123/v4/95/99/07/9599078a-6c28-8f74-f688-e1919f951c0a/mza_5045529198174746741.png/100x100bb.jpg)
The Amazon For CMOs Series: Discussion With Jim Morgan, Head of ECommerce at Vita Coco
Ecommerce Braintrust
English - November 03, 2020 14:32 - 26 minutes - 23.8 MB - ★★★★★ - 24 ratingsManagement Business Marketing bobsled amazonnews amazonpodcast bobsledmarketing braintrust ecommerce ecommercebraintrust kirimasters podcastbobsledmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
To celebrate the one-year anniversary of Amazon for CMOs, we are releasing a few of the interviews Mark Power and I did with CMOs and retail executives, exploring some of the themes from the book. In the first episode of the Amazon for CMOs miniseries, we had a conversation with Jim Morgan, head of eCommerce at VitaCoco.
Jim is talking about his journey in Vita Coco, the company’s beginnings on Amazon in 2006, and building foundations for success in eCommerce. He offers his point of view on where does Amazon fits in the organization, and how could we utilize Amazon as a growth channel in the best way.
Tune in today and listen to the interview with Jim Morgan!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing
Connect with Mark Power
Learn more about Podean
Connect with Jim Morgan
Find out more about Vita Coco