Ecommerce Braintrust
359 episodes - English - Latest episode: about 16 hours ago - ★★★★★ - 24 ratingsGet access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
Ecommerce Braintrust
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Episodes
How to improve your product’s Amazon ranking
February 07, 2018 08:30 - 28 minutes - 13.1 MBOptimizing Amazon Rankings is essential to the success of your brand. One year ago, Bobsled published an article that outlined how we have analyzed the ranking algorithm and what resources brands can use to optimize their rankings. Even a year later, this article is still incredibly helpful for your brand. Today, we are reviewing the article, and then discussing which sections are still most relevant to you as you edit your listings. The key idea is to understand how the A9 search sys...
Interview episode: The Dirt with Johg Ananda, Cofounder and CEO of www.givemethedirt.com
January 31, 2018 08:00 - 46 minutes - 42.1 MBIn today’s episode, we are bringing you an interview with one of Bobsled’s clients to showcase both the light and the dark side of selling on Amazon. Give Me The Dirt and Johg Ananda have been working with us to maximize their profits on Amazon, but that is not this wellness company’s only channel for ecommerce. Johg will describe why having a multi-channel ecommerce brand has been beneficial for Give Me The Dirt, and will then balance that with practical advice for other brands of a similar...
4 Ways to Optimize Headline Search Ads
January 24, 2018 08:00 - 18 minutes - 17.3 MBHeadline search ads are a critical marketing tool for brands selling on Amazon. Since August of 2017, headline search ads are now available for brands on the seller platform, as well as brands on vendor central. These ads are a simple way to buy your way to the top of the search results using targeted keywords and a bit of experimentation. Here to give you all of his knowledge on the subject is Will Haire, a PPC manager at Bobsled Marketing. Will always advises our clients to utilize headlin...
How to Get Product Reviews on Amazon
January 17, 2018 08:00 - 24 minutes - 22.6 MBNo matter how long your brand has been selling Amazon, getting product reviews will always be a challenge. Bobsled Marketing is committed to helping brands strategize reviews, and since a lot has changed since we first started putting out content on this topic, we thought it was high time we take a closer look. Reviews remain a fuzzy and nebulous subject, but it is critical to the success of your brand that you obtain them. If you are seeking to break the cycle, this episode is for you. T...
How to Protect Your Brand on Amazon
January 10, 2018 08:00 - 27 minutes - 12.7 MBWhen it comes to protecting your brand from unauthorized sellers or counterfeit products, there are many different strategies that you can employ. Given all the options and lack of readily available information, it is no surprise that one of Bobsled’s most successful blog posts is about this topic. In today’s episode, we are bringing the article right to your ears as a reminder of all the tools and tactics that we believe to be the most useful against unauthorized sellers. Now that Amazon...
Sales Tax for Amazon Marketplace Sellers: A Changing Landscape
December 21, 2017 08:00 - 31 minutes - 14.4 MBIf you are a first-time seller on Amazon, considering sales tax is probably low on your priority list. That being said, sales tax compliance still has huge implications for your bottom line. Tax legislation is always changing, as is Amazon and the States stance on the issue. Tax compliance is a necessary part of doing business on Amazon, so it is time to get informed and have a plan in place. You should be concerned about the cost of noncompliance, and we are here to get you on track so that...
New Amazon Programs for Brands
December 13, 2017 08:00 - 34 minutes - 15.9 MBAmazon is consistently launching new programs and promotions for brands to utilize. With so many new programs hitting the platform, it can be incredibly difficult to keep up. It can be challenging even for Bobsled, whose only job is to help brands effectively utilize Amazon programs exclusively. Nevertheless, it is our job to know the trends and technology on the cutting edge. Amazon programs are an ever-changing landscape. Today, we wanted to bring a few notable programs to your atte...
Amazon Australia: An Interview with Scott Kilmartin
December 06, 2017 08:00 - 47 minutes - 43 MBThe much-anticipated launch of Amazon Australia has been an issue near and dear to Kiri’s heart since the news first dropped. As of the recording of this podcast, the launch, so far, has been a soft one. While many Australians still find themselves lacking a many of the biggest draws of buying on Amazon, the team at Bobsled remains hopeful that Amazon Australia will become an important player in Australian ecommerce. Now that the launch is official, Kiri and Julie are bringing you an i...
Product Bundles on Amazon: Expand your catalog and your margins!
November 29, 2017 08:00 - 16 minutes - 15.3 MBIf your brand has been successfully selling on Amazon for a while now, it is time to start bundling. What exactly is a bundle? At Bobsled, we like to think of it as a selection of complementary products from your catalog that are sold as one unit. Bundling is an excellent way to expand your catalog and improve your margins too. Before we get too deep into bundling strategies, we wanted to make sure you know why it is worth your while to embrace the bundle! Q4 is the perfect time to te...