Ecommerce Braintrust
359 episodes - English - Latest episode: about 17 hours ago - ★★★★★ - 24 ratingsGet access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
Ecommerce Braintrust
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Episodes
Introducing New-to-Brand Metrics for Amazon Advertisers
February 05, 2019 11:04 - 14 minutes - 13.3 MB2019 is set to be a year of change! This week we are talking about a big announcement from Amazon Advertising. A new, really big feature was rolled out by Amazon and it’s called New-to-Brand Metrics. In today’s episode, we are breaking down this new addition, what it means for the Amazon advertising ecosystem in general, and how brands can really take advantage of it. Tune in today and find out more! Will Hare, a PPC Manager here at Bobsled Marketing, joins us once again today. Will has be...
The Tax and Compliance Consequences of Launching in Australia
January 29, 2019 17:00 - 29 minutes - 26.7 MBOn this episode of the Ecommerce Braintrust podcast, we are covering a very informative topic as a response to the multitude of questions we’ve received about the tax consequences of launching in Australia. As a native Aussie herself, Kiri observed a different e-commerce landscape in Australia compared to the US. eBay is the first choice marketplace, as Amazon Australia just launched about a year ago. Australians are consumers with high disposable incomes, and the country has become an att...
Reach New Customers Through Partnership Marketing
January 22, 2019 15:30 - 26 minutes - 18.4 MBToday we're going to talk about something a little different, and also quite exciting, in terms of advertising opportunities related to Amazon. This Fall, Amazon took a rather distinctive and innovative step for an e-commerce giant when they entered the world of direct mail and introduced their first-ever product catalog. The first toy catalog that they produced was unusual because it included embedded QR codes. This allowed shoppers to use the Amazon app to scan the product images in the ...
What Is The Right Advertising Platform For Your Brand?
December 27, 2018 17:00 - 26 minutes - 24.2 MBThe end of 2018 is in sight and it's been a really interesting year for the podcast. We've managed to cover a wide variety of different Amazon topics, and answered lots of questions from our clients and prospects at Bobsled Marketing. Going forward into 2019, we will be bringing more of the Bobsled Marketing team members on the show, to talk about their particular areas of expertise and offer you even more insights. Today we are very happy to introduce you to Nikola Basic, one of the Amazo...
What a High Product Return Rate Means on Amazon
December 18, 2018 10:46 - 26 minutes - 24.7 MBDESCRIPTION Although Amazon wants to simplify things for customers, this doesn't always translate in a similar way for sellers. Today's topic is about a point of frustration for newer sellers and vendors on Amazon, and a cause of concern for brands. Merchants don't want a high product return rate because of the implied costs, but they have little control over what happens on Amazon. It can be useful for newer merchants on Amazon to get an idea of what kind of return rate they can expect ...
What to Do When Amazon Prohibits Your Keywords
December 11, 2018 17:00 - 25 minutes - 23 MBDESCRIPTION This week, we're running another interview with Armin Alispahic, one of the Project Managers here at Bobsled Marketing. Armin was on the show last week and we had a really interesting conversation about vendor and seller fee reimbursements. But today Armin is back to discuss a rather sensitive subject. He is going to tell us what to do when Amazon prohibits some of the keywords in your product listing. These could be keywords related to products that have previously been bann...
How to Approach Fee Reimbursements on Vendor and Seller Central
December 04, 2018 16:12 - 27 minutes - 12.6 MBDESCRIPTION You might be able to make money listening to this episode! We're talking about fee reimbursements on Vendor Central and Seller Central today. And this is something that we, at Bobsled, have been focusing on a lot lately. Get the insights and learn how to get the money that is rightfully yours back from Amazon. Today you can also get to know our guest and Bobsled Project Manager, Armin Alispahic, who a wealth of knowledge. He has a very smart and methodical approach to dea...
The Potential of Chat and AI in E-commerce
November 27, 2018 17:00 - 19 minutes - 17.7 MBDESCRIPTION This week we are rolling out another great discussion we recorded live at Shop.org 2018. This time we had the pleasure to interview Ravi Raj of Passage AI, a conversational AI platform that builds chatbots for businesses. Ravi shared with us the fact that many of the Passage AI customers come from retail, as the application of the AI technology in customer service and conversational commerce is very effective. One of Passage AI's larger retail customers is Kohl's, a compa...
We Are Coming to Australia in 2 Weeks!
November 21, 2018 13:47 - 8 minutes - 18.8 MBAre you based in Australia? We have an announcement for you! Our Founder and CEO Kiri Masters will be hosting an exclusive lunch and learn workshop series in Melbourne, Sydney, and Perth and you can join us! Listen to this episode to get more details about these events and the agenda directly from Kiri. For all three events, you can expect a short presentation focusing on the major emerging trends on Amazon's Seller, Vendor, and Advertising platforms. Register today, join us and feel c...
The Evolving Relationship Between Retailers and Brands
November 20, 2018 05:00 - 26 minutes - 12.4 MBWe have a really great interview for you today! Danny Estner is on the show! He is the Head of Marketing for NuORDER, a cloud & mobile B2B eCommerce solution empowering brands and retailers to streamline their business operations since 2011. We had a great discussion with Danny about the evolving relationship between brands and retailers, caused partly by the new ecosystems they had to adapt to and partly driven by Amazon and e-commerce. If before we used to navigate through many differe...
Amazon's Transparency Program
November 13, 2018 08:00 - 22 minutes - 10.3 MBWe dedicated this week’s episode to offering a clear overview of Amazon's Transparency program and clearing up any misconceptions that we recently came across. Amazon launched Transparency towards the end of 2017. It was first introduced in a beta, or pilot format and until a few months ago, Amazon has been slowly enrolling brands into it. In the last few months, however, in a bid to prevent counterfeiting, they have been putting a lot more effort into the program and things have been pickin...
Amazon PPC Predictions for 2019
November 06, 2018 17:00 - 28 minutes - 12.8 MBDESCRIPTION Today we’re sharing with you a really interesting discussion with Bobsled CEO Kiri Masters and PPC Manager Stefan Jordev. Stefan is a really experienced Amazon PPC practitioner and he has been with Bobsled for over two years now. Though he’s been on the show before, this is a really exciting topic for Stefan as it touches upon all the different innovations Amazon is expected to be rolling out within the next few months and going forward into 2019. Recently, Amazon leaked a vi...
Industry Trend Forecasting with Ken Fenyo
October 30, 2018 16:00 - 34 minutes - 16 MBDESCRIPTION Today we’re rolling out another great episode we recorded at Shop.org 2018. This time we’re interviewing Ken Fenyo of Fuel by McKinsey & Co, a professional with deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics in the retail, consumer goods, and technology industries. Ken moderated a panel discussion at Shop.org, called “Industry Trend Casting - What You Need To Do Today And Know About Tomorrow”. This was also one of the main d...
The Essential Stages of Growing a Successful Brand
October 23, 2018 07:12 - 32 minutes - 14.7 MBDESCRIPTION Today we are going through all the essential stages of creating a successful brand in a really interesting discussion with Kiri Masters and Brian Smith, the founder of UGG. Although Brian sold UGG a little while ago, he has some really amazing stories to share about growing the company into an internationally recognized brand, what he went through along the way and how he dealt with retailers or copycats. Brian is also the author of the book “The Birth of a Brand” and he ...
Influencer Marketing Can Grow Your Amazon Sales
October 16, 2018 07:00 - 39 minutes - 18 MBToday's episode is co-hosted by Jen Hozer, a project manager at Bobsled Marketing. Amazon is a category leader in retail and they have managed to disrupt an entire industry in the very short period of about twenty years. They have done particularly well in responding to shopper preferences. However, the brands selling on Amazon are still having some issues with part of the life-cycle journey of the consumer. This means that brands need to increase their presence on Amazon through things li...
Amazon Is Not Your Platform
October 09, 2018 07:00 - 14 minutes - 6.73 MBAbout 50% of all online sales happen on Amazon today. The platform is becoming much more stronger, but now Amazon appears to be pushing out valuable brands, by focusing on their private label offering. Promoting their own suite of products in a tag-line at the bottom of organic search results seems unfair to some brands, as this is not a tool that they are able to use and it certainly appears to give Amazon an advantage. On the show today we will be talking about your options if you're a...
Leveraging Storytelling & User Generated Content
October 02, 2018 07:00 - 38 minutes - 17.8 MBToday we’re running another great interview recorded live at the Shop.org conference in Las Vegas. On this episode, we are speaking with Lexi Cross, the co-founder of ShoesOf and a content marketing consultant primarily focused on footwear. An entrepreneur with a really unique and interesting story to tell, Lexi shares a fresh and original content marketing perspective when it comes to leveraging user-generated content or editorial content online. In a highly dynamic e-commerce space, Le...
Boosting Your Personalization Strategy with Tomas Diaz
September 25, 2018 07:00 - 34 minutes - 15.9 MBIt was a great experience to podcast live from Shop.org 2018, a conference dedicated to digital retail innovation. We got the chance to meet some of the best and brightest industry experts and we actually interviewed a few of the exhibitors at the event in Las Vegas. This week, we are sharing with you an interview with Tomas Diaz, the CEO of flexReceipts and a seasoned leader and expert on the needs of retail consumers. At Shop.org, Tomas gave a talk called “The Essential Email That Can Bo...
How Beauty Brands Succeed on Amazon
September 18, 2018 07:00 - 44 minutes - 40.5 MBIs there a secret recipe to succeed in the highly competitive beauty category on Amazon? Let’s find out! Although a number of beauty brands were initially reluctant to sell on the platform, Amazon has really made a lot of progress in attracting luxury beauty brands in the last year or so. This is a really interesting and popular topic that we recently approached in one of our Bobsled Webinars, and we wanted to share it with our podcast subscribers as well. Your hosts for this session are C...
Integrated Marketing Strategy Roadmaps for Retailers & Brands with Tim Curtis
September 11, 2018 04:00 - 40 minutes - 18.4 MBWould you like to find out what integrated marketing is really all about? Today we will be interviewing Tim Curtis, the president of Cohere One, a company that does integrated marketing as well as the execution and development of multi-channel marketing strategic roadmaps for retailers and brands. What that really means is that they do full-service execution and strategic consulting for all the various marketing channels of retail marketers - whether it's print and catalogs, in-store, e-co...
Top 3 Lessons Learned from Managing More than 80 Brands on Amazon
September 04, 2018 07:00 - 28 minutes - 13.1 MBThis episode, we are interviewing Rachel Street, another very knowledgeable and experienced project manager on the Bobsled Marketing team. Over the last four years, Rachel worked with more than eighty different brands on the Amazon channel - this allowed her to gain a lot of insights and learn a lot of lessons that she can now share with you. So make sure you tune in to get her advice! Rachel came to Bobsled earlier this summer from E-Tails, one of the largest retailers who sell products o...
Must-Have Tech Tools for Managing Your Amazon Channel
August 29, 2018 04:00 - 25 minutes - 11.7 MBLet’s get a different perspective about Amazon! Today we're talking to Jen Hozer, a project manager at Bobsled Marketing, who comes to us with a new angle, as she has a background in a very different industry. Jen gives us her viewpoint as an ex-Amazon seller, along with some must-have tech tools she used to manage her own Amazon channel. For Jen, Amazon represents one of the pivot points in her career and it is really interesting to hear the story of how she became a seller on Amazon. T...
Top 4 Tips to Prepare for Q4 With PPC
August 21, 2018 04:00 - 39 minutes - 54.5 MBWould you like to streamline your preparation for Q4 on Amazon? Today we have Ioana Andries, Stefan Jordev, and Will Haire with us on the show. And with September being the best time to start preparing for Q4, the PPC Bobsled team will be sharing top four tips for brands and sellers, to get their PPC campaigns ready for Q4 time on Amazon. Ioana is currently a PPC manager at Bobsled Marketing. Prior to joining Bobsled, she was an advertising accounts manager for dozens of brands on Amazon. ...
The Future Interplay Between Technology and E-commerce with Scot Wingo
August 14, 2018 07:00 - 38 minutes - 17.6 MBWould you like to know more about the future interplay between technology and e-commerce? Today we are interviewing Scot Wingo, who could best be described as a serial entrepreneur that started four companies and exited three of them. Scot is the founder of the public company, ChannelAdvisor, and although he has exited the business, he still remains current and relevant in the retail industry as their chairman. His latest and current venture is Spiffy, an on-demand car wash and detailing bus...
Where are Brands Headed in the Amazon Era?
August 07, 2018 07:00 - 29 minutes - 13.7 MBWe have a really fascinating and informative interview today with David Katz, of Randa Accessories. He shares with us a lot of his knowledge about brands, where they come from and where they are in the Amazon era. As a result of David's abundant history in direct marketing, he has a really unique perspective on this topic. On the show today he talks about how his direct marketing has evolved and why he believes that brands are becoming more important, even with the seeming migration of cons...
The 360 Spin Imagery Experience on Amazon with Jeff Hunt
July 31, 2018 07:00 - 36 minutes - 16.9 MBHow well are you keeping up with the technology available to you as an Amazon seller? 360 spin imagery is a new type of imagery which is becoming available in some categories of Amazon. This is really important to all e-commerce companies and it is also becoming increasingly important to your presence on Amazon. Today, we will be talking to Jeff Hunt, the founder, and CEO of a 360 imagery provider called Snap 36, about the results that brands are seeing with the use of 360 spin imagery. Lo...
The Amazon Seller Software Ecosystem With Chad Rubin
July 24, 2018 07:00 - 29 minutes - 13.4 MBThis week on the Ecommerce Braintrust podcast is all about software ecosystems on Amazon - a really interesting topic for sellers. Although there is a lot going on with Amazon Seller Central at the moment, the platform is still not easy to navigate and lacks a number of the features that many of the third-party software providers have developed lately. Some of the newer third-party software on the market interprets data, makes it user-friendly, and presents it in a way that's appealing to th...
Grocery on Amazon: Industry Outlook with Brittain Ladd
July 17, 2018 07:00 - 35 minutes - 16.3 MBToday we have Brittain Ladd on the show. He is a globally recognized expert in supply chain management strategy and operations and I came across him through the group of contributors to the Forbes retail section that he joined recently. Brittain was previously at Amazon, so he really has a lot of insight into their fresh and pantry divisions, where he was based. Listen in to find out what he has to share on today's show. Brittain has also consulted for other retailers, like Kroger and ...
The Key To Direct Mail Success With Larry Kavanagh
July 10, 2018 16:00 - 31 minutes - 71.6 MBDESCRIPTION It’s finally here! Season 2 of the Ecommerce Braintrust Podcast just arrived. Today’s episode features Larry Kavanagh, CEO of Navistone and an industry expert on internet marketing for mid-market e-commerce companies. Kiri and Julie met Larry last month at the annual CohereOne Summit in Chicago. CohereOne is a catalog and integrated media conference where Larry Kavanagh was a featured keynote speaker. Larry is considered to be an industry expert at blending online and offl...
3 Ways Brands Have Successfully Avoided Amazon
July 03, 2018 16:00 - 36 minutes - 83.7 MBDESCRIPTION This week on the Ecommerce Braintrust podcast, we are sharing with you a really interesting interview with Bill Nicolai, one of the most experienced professionals we got the chance to meet at the CohereOne Summit. Bill is a is a well-known marketing entrepreneur and innovator that has been successfully applying his strategies and marketing techniques at Dover Saddlery, Hammer Nutrition, Christian Brands and Olive & Cocoa. Bill had some knowledgeable insights and stories to sh...
The Amazon Expansion Plan 2018
June 26, 2018 13:45 - 21 minutes - 50.3 MBThis week we are sharing with you a really exciting episode! The 2018 version of the Amazon Expansion Plan is going live and Kiri Masters is here to tell you all about what's changed in 2 years of selling on Amazon. We are also giving the book away for free on Kindle from June 27th until the 1st of July. So stay tuned on social or register here to get your free copy! This book was conceived to help consumer brands grow their revenue and market share. If your business wants to reach a wide...
Top 4 Optimization Tips for Headline Search Ads - Season Rewind
June 19, 2018 11:07 - 20 minutes - 47.3 MBWe are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you’ll enjoy listening as much as we enjoyed discussing these very interesting topics. This week is all about Headline Search Ads, another popular topic of Season 1. We had a great and insightful interview with Will Haire, one of our PPC Managers here at Bobsled Marketing, and in this episode, we shared with you 4 ways to opt...
Amazon Growth Strategies for Small Brands - Season Rewind
June 12, 2018 19:38 - 26 minutes - 60 MBWe are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. This week we are sharing with you “How Small Brands Manage Rapid Growth on Amazon” - an episode with Dan Menk, one of the founding members of inVitamin. Dan shared with us some great insights about how inVitamin handled rapid growth, wha...
The Importance of Backend Keywords for Amazon SEO - Season Rewind
June 05, 2018 08:46 - 32 minutes - 73.7 MBThe Importance of Backend Keywords for Amazon SEO We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. This week we are sharing with you “How Much Do Backend Keywords Matter to Amazon SEO?” - an episode with our PPC Manager & Keyword Expert Stefan Jordev. This is a very interesting ...
Why Amazon Reviews Matter - Season Rewind
May 29, 2018 16:00 - 38 minutes - 87.2 MBWhy Amazon Reviews Matter - Season Rewind We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. First on the list is “How to Get Product Reviews” - our most popular Ecommerce Braintrust podcast episode and a great discussion about the importance of Amazon reviews in building a strong bran...
Is Brick and Mortar Dying?
May 23, 2018 07:00 - 31 minutes - 14.6 MBWhile this podcast predominantly covers online retail channels, we decided to venture out into the rapidly changing brick and mortar retail industry. With us on the show today is Joel Goldstein, President of Mr. Checkout Distributors LLC. He is the author of Amazon’s best selling book Start From Success, and host of RetailSummit.live. Focused on the retail sector, Joel is able to advise brands on where their product will be best received. Joel has contributed to Entrepreneur, Forbes, Inc. ...
Juozas (Joe) Kaziukėnas, Marketplace Pulse - Using Data to Measure Opportunity
May 16, 2018 07:00 - 34 minutes - 16 MBIn this episode of the podcast, Julie and Noelle offer up their key takeaways and insights from a previous interview with Juozas (Joe) Kaziukėnas, founder of Marketplace Pulse. Joe founded Marketplace Pulse with the idea to use data to educate and inform “behind the scenes’ businesses in the online retail space. Marketplace Pulse offers services that help predict user trends. Joe is an absolutely wonderful resource, and he has plenty to share with the podcast audience about how to use data w...
How Small Brands Manage Rapid Growth on Amazon
May 09, 2018 07:00 - 25 minutes - 11.5 MBSmaller online retail brands face a unique set of ecommerce challenges. Today, we are sitting down with Dan Menk, one of the founding members of inVitamin. inVitamin is devoted to creating all natural wellness products at an affordable price. Dan is going to share how the inVitamin brand has handled rapid growth, and what they are doing to continue that growth well into the future. Ever wondered what happens when a product goes viral? Dan is going to share both the positive and the n...
Michael Zakkour - Thompkins Intl
May 02, 2018 04:00 - 34 minutes - 15.9 MBConferences are a fantastic opportunity to meet people with a unique perspective on ecommerce. Today is the last of our Catalyst Channel Advisor Conference interviews with Michael Zakkour. Michael is the Vice President of China/APAC & Global eCommerce Practices at Thompkins Intl. We had the privilege of attending Michael’s lecture on Chinese “Super Consumers,” which explains the staggeringly rapid growth of the Chinese upper class. In this podcast, Michael is going to expand on how brands ar...
Charles & Colvard - Jessica Lesesky
April 25, 2018 04:00 - 34 minutes - 15.6 MBThis week on the podcast, we have another illuminating interview from the Catalyst Conference. Our guest, Jessica Lesesky, is representing Charles & Colvard, a jewelry brand who occupies a unique niche in the jewelry market. This was a really great interview because it gave us a chance to dive into all the work Jessica does with digital marketing, and how Charles & Colvard found their brand story. It is an interesting case study in how a brand can evolve as they gain a better understanding o...
Retailer Toynk Toys - Choosing Winning Toys (and Marketplaces)
April 18, 2018 04:00 - 19 minutes - 45.1 MBIn the rapidly changing world of retail, it can be difficult for a brand to figure out a profitable ecommerce strategy. As our guest, Dave Madoch, would say, “Retail is tough. If you watch Shark Tank, there’s a reason why they run from retail.” Despite the obvious marketplace challenges for toy retailers, Toynk has paved the way for innovation. Dave is the Director of Ecommerce for Toynk Toys. Toynk was founded in 2001 when several friends left the corporate grind to form a company focused o...
Conference Recap: ChannelAdvisor Catalyst 2018
April 11, 2018 04:00 - 28 minutes - 13.2 MBBobsled Marketing was able to participate as media coverage for the ChannelAdvisor Catalyst Conference 2018. ChannelAdvisor puts together an impressive event that gathers together sellers, vendors, brand strategists, and other players in the ecommerce space. Over 1,000 attendees joined keynote speeches and breakout sessions on a wide variety of interesting topics. Kiri and Bobsled’s Sales Manager, Noelle Barnes, are going to share some of the highlights. You will hear perspectives fro...
Nike on Amazon and the Future of Vendor Relationships with Ken Cassar
April 04, 2018 04:00 - 23 minutes - 10.5 MBSince Amazon’s historic deal with Nike almost a year ago, brands have been wondering how vendor relationships to the ecommerce giant will change. Today to offer up his insights on the Nike deal is Ken Cassar, Principal Analyst and Vice President at Slice Intelligence. Slice, with its user panel of over 5 million consumers, is always on the cutting edge of consumer trends. Using the wealth of data available to them, Slice can offer up contextualized industry trends that we can then use to mak...
How to Get Product Reviews on Amazon with Jesse Chembars
March 28, 2018 07:00 - 34 minutes - 16 MBThe Amazon landscape changes rapidly, so it is imperative that we revisit the most important issues that your brand will be facing. Product reviews are a vital part of growing your brand on Amazon, but they are very difficult to get. Due to Amazon’s policy changes, there are fewer methods to incentivize consumers to write reviews, but that does not mean there are no creative strategies left at your disposal. Today, we are talking with Jesse Chembars about how brands can encourage their custo...
How Much Do Backend Keywords Matter to Amazon SEO?
March 21, 2018 07:00 - 29 minutes - 13.7 MBAmazon experts have a variety of opinions about the utility of backend keywords on your product listings. At Bobsled, we want to ensure that every listing is optimized to its maximum potential, so we bring up the subject of keywords often. Backend keywords is one of our most frequently asked questions, so it seemed natural to devote an entire episode to this diverse subject. Bobsled’s keyword expert and today’s podcast guest is Stefan Jordevs, and his perspective on backend keywords is backe...
Launch products on Amazon by leveraging your brand
March 14, 2018 07:00 - 28 minutes - 19.4 MBYour brand has a wonderful new product, and now you need you have a successful product launch. Brands new to Amazon might be tempted to only launch on their own website platform, but they would be remiss to overlook the opportunities Amazon provides for a product launch. That being said, brands cannot be tempted to simply set and forget about their new product listings. Here at Bobsled, we know how important it is to have a dedicated team to take advantage of Amazon’s features for new produc...
Help My Margins! Improving Profitability on Amazon
March 07, 2018 08:00 - 39 minutes - 17.9 MBIt seems that we are always talking about brands, sales, and revenue, but we don’t spend as much time focusing on profits, fees, and margins. It’s amazing what software can do for your business right now, and even more mind-boggling what software will do for you in the future. Imagine a software platform that tracks every minute detail of your experience as an Amazon seller and optimizes your profitability—all from the smartphone in the palm of your hand. It’s not far-fetched craziness, but ...
Interpreting Your Amazon PPC Data for the Truest Insights
February 28, 2018 08:00 - 34 minutes - 15.7 MBListeners of the podcast and readers of the Bobsled Marketing blog are often asking us excellent questions about how to interpret their Amazon PPC Data. We have taken these questions and turned them into an info-packed episode all about how to optimize your PPC campaign. We would like to propose a foundational approach to understanding PPC because your campaign has a tremendous impact on your bottom line. Back with us to offer up his experience and perspective is Will Haire, Bobsled’s own PP...
How Can National Brands Compete with Amazon’s Private Label Brands?
February 21, 2018 05:00 - 30 minutes - 13.9 MBIt is impossible to deny that, in order to make the most of ecommerce sales, national brands need to be selling on the Amazon platform. Amazon is now providing more competition than ever before with its own private labels. Amazon Basics alone raked in nearly 400 million in revenue last year, and those numbers are on the rise. Yes, national brands should be competing directly, but how should they go about taking on a giant like Amazon? Today, we have with us our industry thought leader...
Voice Commerce: The Future is Here
February 14, 2018 08:00 - 52 minutes - 24 MBThe future of ecommerce is voice command technology. Amazon seems to think so, given its investment in and the success of the Echo. Google has caught on with its competitor, Google Home. These voice command devices have already created their own niche of ecommerce, voice commerce, and it is rapidly becoming a staple in many households. What makes devices like Echo and Google Home so fascinating for us is that they kind of came out of nowhere. In the past six months alone, the topic of voice ...