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Leveraging Storytelling & User Generated Content
Ecommerce Braintrust
English - October 02, 2018 07:00 - 38 minutes - 17.8 MB - ★★★★★ - 24 ratingsManagement Business Marketing bobsled amazonnews amazonpodcast bobsledmarketing braintrust ecommerce ecommercebraintrust kirimasters podcastbobsledmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we’re running another great interview recorded live at the Shop.org conference in Las Vegas. On this episode, we are speaking with Lexi Cross, the co-founder of ShoesOf and a content marketing consultant primarily focused on footwear.
An entrepreneur with a really unique and interesting story to tell, Lexi shares a fresh and original content marketing perspective when it comes to leveraging user-generated content or editorial content online.
In a highly dynamic e-commerce space, Lexi comes in with a really out-of-box approach to storytelling and engagement. One really interesting topic in our interview is visual search and the way it can unfold for brands in the future. Tune in and learn more about Lexi’s experience.
ShoesOf, originally called Shoes Of New York, started four years ago as an Instagram account. Now they have expanded to different cities around the world and communicate through different channels such as their website, YouTube channel or newsletter.
Today the company offers consulting services to brands in the fashion space and enjoys a considerable follower base. ShoesOf is a user generated content house based on a captivating concept that feels original and personal.
KEY TAKEAWAYS
MENTIONED IN THIS EPISODE
ShoesOf on Instagram ShoesOf on Twitter ShoesOf Website Lexi Cross on LinkedIn
The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at [email protected] and get your 2018 updated and revised edition.