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How Beauty Brands Succeed on Amazon
Ecommerce Braintrust
English - September 18, 2018 07:00 - 44 minutes - 40.5 MB - ★★★★★ - 24 ratingsManagement Business Marketing bobsled amazonnews amazonpodcast bobsledmarketing braintrust ecommerce ecommercebraintrust kirimasters podcastbobsledmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Is there a secret recipe to succeed in the highly competitive beauty category on Amazon? Let’s find out! Although a number of beauty brands were initially reluctant to sell on the platform, Amazon has really made a lot of progress in attracting luxury beauty brands in the last year or so.
This is a really interesting and popular topic that we recently approached in one of our Bobsled Webinars, and we wanted to share it with our podcast subscribers as well. Your hosts for this session are CEO Kiri Masters and Project Manager Jennifer Hozer - we hope you enjoy the expert advice they shared.
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Kiri and Jen broke down everything about Amazon’s beauty category, from specific and unique elements, to emerging trends, unique selling challenges or opportunities and strategic roadmaps.
Whether you work with a beauty brand or not, understanding how Amazon created unique sub-categories within the beauty category to attract luxury brands will definitely be a great learning experience. Tune in today and find out more!
KEY TAKEAWAYS
MENTIONED IN THIS EPISODE
If you're interested in attending Bobsled’s webinars, sign up to our email list right here. Check out our Blog Post on the topic and don’t forget to download the White Paper. The Bobsled Iceberg Principle
The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at [email protected] and get your 2018 updated and revised edition.