Ecommerce Braintrust
359 episodes - English - Latest episode: about 16 hours ago - ★★★★★ - 24 ratingsGet access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
Ecommerce Braintrust
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Episodes
Retail Brands Bracing For Second 'Shippageddon'- Episode 205
September 14, 2021 12:25 - 18 minutes - 16.8 MB“Shippageddon” first entered the retail industry lexicon in late 2020, describing a conflation of global supply chain issues that led many brands and retailers to be under-stocked or otherwise unable to fulfill customer demand for purchases last year. A year later, many of those issues have not been resolved, and there are new hazards to deal with. Retail brands are preparing for round two of Shippageddon. The term Shippageddon was first coined in late 2020 on an episode of the retail pod...
Doing Well by Doing Good’ on Amazon With the Founders of Think Organic - Episode 204
September 07, 2021 16:26 - 29 minutes - 41 MBThis week we are joined by Think Organic company founders, Jerry Tenenberg and Jeff Helfand. Their successful and amazing organic story is something you should definitely hear about and we are proud to say that Think Organic is Bobsled's client. Organic agriculture is a systems approach to production that is working towards environmentally, socially, and economically sustainable production. Make sure you tune in to find out more! Jerry Tenenberg is the founder of Think Organic, a brand ...
The Future of Retail Media Platforms With Dean McElwee - Episode 203
August 31, 2021 14:13 - 33 minutes - 45.7 MBToday we are joined by special guest Dean McElwee, Director of International Ecommerce Strategy, Global Tools and Storage at Stanley Black & Decker Inc. With 18+ years of experience as a commercial leader, Dean has a remarkable track record of designing and implementing innovative growth strategies that not only drive performance, but also higher engagement, and profit. In this episode, we are approaching The Future of Retail Media Platforms - a topic that Dean is very passionate about. ...
Vendor Chargebacks Deep Dive - Episode 202
August 24, 2021 12:43 - 16 minutes - 22.8 MBToday we have the pleasure to chat with Caroline Adams, one of the Project Managers here at Bobsled Marketing. Caroline recently contributed to one of Bobsled's most popular white papers - Amazon Vendor Chargebacks, A Guide to Avoiding Unnecessary Charges & Increasing Profit on Amazon, and today she’s sharing with us the most important takeaways from this resource. Make sure you tune in to find out more! This resource was compiled over the course of the past few years, working with more th...
Attitudinal Marketing and 1st Party Customer Data With Vinny O’Brien - Episode 201
August 17, 2021 10:25 - 22 minutes - 31.2 MBIn today’s episode, we will talk about different skill sets required in eCommerce and the death of the third-party cookie, and what that means for brands. We will discuss how you can acquire your own first-party data so that you're not reliant on cookies in the future, and attitudinal marketing. Make sure you tune in to find out more! Vinny O'Brien is a multi-channel eCommerce consultant with multi-category experience. Based in Ireland, he is Director of eCommerce in a DTC outdoors brand...
Total Growth Accountability in Ecommerce With Molly Schonthal and Chris Perry- Episode 200
August 10, 2021 09:37 - 45 minutes - 41.9 MBIn today's episode we are talking about growth accountability. Total Growth Accountability is research that Molly and Chris have conducted with the valuable input and feedback from the Digital Shelf Institute’s Executive Forum members. It lays out the barriers that stand in the way of maximum growth for brands and then posits the four shifts that are needed to maximize market share across all channels. Total growth accountability is a set of new practices that allows brands to achieve succes...
Protecting your brand from resellers on Amazon- Episode 199
August 03, 2021 11:28 - 30 minutes - 42.2 MBBeauty & Personal Care is among six top retail categories on Amazon and that is why today we’re joined by Maya Crothers, who is Founder & CEO of Circcell Skincare. Her previous professional experience includes working in energy generation and strategy consulting with Bain & Company. She and her husband are personally interested in the work of the Aspen Institute in the area of criminal justice reform. Through her company, Maya has worked with the Nest Foundation to fight the human traffick...
The Dirty Little Secret of Profitability in eCommerce - Episode 198
July 27, 2021 08:50 - 18 minutes - 16.8 MBThis week on the eCommerce Braintrust podcast, we’re sharing with you key points from the report of profitability in eCommerce. Digital has gone from a relatively small percentage of a brand's sales to a larger percentage. While profitability might not have been an issue when the eCommerce channel was small, it most certainly is now back under the microscope as that percentage of sales has increased. Kiri Masters interviewed 10 members of the Digital Shelf Executive Forum for this report. Th...
Digital Retail Media Is a Brand New Industry With Mindy Fashaw, COO Of Pacvue
July 20, 2021 13:55 - 29 minutes - 40.5 MBThis week we’re back with Mindy Fashaw of Pacvue to discuss more topics around digital retail media. We are digging deeper into retail media channels and how to measure performance according to actual business objectives, and not just the legible metrics. Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Mindy Fashaw Learn more about Bobsled Marketing Learn more about Pacvue Register for Q2 2021 CPC Report: Amazon...
Hidden Costs When Selling on Amazon With Mike Ferone
July 13, 2021 11:54 - 28 minutes - 39.3 MBThis week we are joined by Mike Ferone of Full Circle Brands. We will discuss some of the costs/overhead that Amazon places on brands that don’t exist in other channels or are more legible in other channels, like co-op fees, chargebacks, and prep fees. Do you want to know what kind of things your 3PL does or how to identify partners in the marketplace - you’re on the right spot! Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect ...
Retail Media Assessment Criteria With Mindy Fashaw of Pacvue
July 06, 2021 09:36 - 23 minutes - 53.8 MBIn today’s episode, we are joined by Mindy Fashaw of Pacvue. Mindy spent over 10 years at Amazon in various cross-functional roles, including Finance, Third-Party Account Management, Instock Management, and Vendor Management. We’re going to talk about retail media measurement, how much to spend, and what's a good number? We will find out more about the frameworks that are recommended to brands. Make sure you tune in to find out more!
State of eCommerce - Outlook for the Future
June 29, 2021 12:46 - 34 minutes - 47.5 MBThis week we are joined by Rick Watson who spent 20 plus years as a technology entrepreneur and operator exclusively in the eCommerce industry. We’re here to discuss what’s next for retail and eCommerce, how to make an eCommerce channel more profitable, and how to choose the right marketplace. We’ll wrap this episode with advertising and a halo effect in retail media along with. our thoughts around Prime Day, which ended just last week. Make sure you tune in to find out more! MENTIO...
Amazon Prime Day: Trends and Last-Minute Tips
June 22, 2021 11:29 - 18 minutes - 42.5 MBWe’re back with the most recent news and trends in the Amazon and Marketplace ecosystem! Today we’re talking about last-minute prep for Prime Day, which is for agencies like Bobsled Marketing, one of the busiest times of the year. Want to know more about Prime Day's major points such as inventory, PPC, promotion strategies, and promoting your deals on social media? You’re in the right place! Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters ...
Integrating Amazon Into the DTC Playbook, With Calvin Lammers
June 15, 2021 09:30 - 32 minutes - 29.3 MBToday we’re joined by Calvin Lammers, a Vice President of eCommerce & Digital at Health-Ade. Calvin and Kiri are talking from the brand perspective about how to make sure your Amazon channel is performing effectively in terms of media spend, allocating investment towards innovation, but also the underlying operational infrastructure required to be successful on Amazon. Make sure to tune in to find out more!
Be a Leader as Well as a Learner in eCommerce, With Todd Hassenfelt
June 08, 2021 10:17 - 28 minutes - 39.6 MBToday we’re joined by Todd Hassenfelt of Simple Mills to discuss his eCommerce journey. In this conversation, you'll see why Todd talks about managing up internal stakeholder engagement and his continuous learning journey, where he has his finger on the pulse of eCommerce and retail trends, and continually serves up his insights into what current events mean. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Todd Hassenfelt Lea...
Excelling In eCommerce Logistics With ‘Adapt or Die’ - Author Jeremy Bodenhamer
June 01, 2021 09:39 - 30 minutes - 41.6 MBThis week on the eCommerce Braintrust podcast we’re joined by Jeremy Bodenhamer, best-selling author of “Adapt or Die”. This book is your survival guide to modern warehouse automation, and gives us insight into order fulfillment, not as an afterthought, but as a strategic moat for your company and how you can compete with marketplace giants like Amazon. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Jeremy Bodenhamer Learn ...
The Birth of FBA, Amazon’s Private Label Brands, Antitrust and More With “Amazon Unbound” Author Brad Stone
May 25, 2021 09:43 - 32 minutes - 44 MBToday we’re sharing some knowledge about the latest book from our guest Brad Stone - “Amazon Unbound”. The book is a story of a hard-hitting CEO who created such a fertile corporate culture that even at massive size, it repeatedly shocked its own bureaucracy to invent exhilarating new products. It's also the story of how a leading technology company became so omnipotent over a course of a single decade. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with ...
Building a High-Performance Internal eCommerce Capability
May 18, 2021 10:31 - 29 minutes - 40.3 MBToday we’re joined by Christina Vail of Profitero to discuss the most recent report Building a High-Performance eCommerce Organization. We’ll also analyze why there are so many brands saying that they intend to reorganize their internal teams, maturity curve, P&L, and key principles to effectively speak to the C-suite. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Christina Vail Learn more about Bobsled Marketing Lear...
Resurrecting Retail With Doug Stephens
May 11, 2021 09:24 - 30 minutes - 41.9 MBAfter a series of Ads episodes, we’re back with the most recent news and trends in the Amazon and Marketplace ecosystem, together with Kiri Masters. Kiri is hosting Doug Stephens, international best-selling author, and futurist. In today’s episode, you will find out more about Doug’s most recent book, Resurrecting Retail, which provides a vision of how COVID-19 will reshape every aspect of consumer life, including retail. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE ...
Ads Series: Allocating Marketing Spend For Optimal Results on Amazon and Other Marketplaces
May 04, 2021 09:17 - 35 minutes - 49.3 MBThe last episode of our Ads Series with Stefan Jordev is bringing you a very insightful talk with Melissa Burdick, the president of Pacvue. This episode is all about the high adoption of Instacart, as well as new tools, services, and reports within Amazon, and Pacvue. Make sure to tune in to find out more! Connect with Stefan Jordev Connect with Melissa Burdick Read more about the Pacvue & Bobsled Marketing Partnership Learn more about Bobsled Marketing The Rise Of Instacart ...
Ads Series: Using Advertising Category Benchmarks
April 27, 2021 08:20 - 22 minutes - 30.9 MBThe ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report. Make sure to tune in to find out more! Brad Kempfer is an ex-Amazonian and a PPC Manager here at Bobsled Marketing. With over 5 and a half years of experience with Amazon Advertising, Brad specializes in programmatic/DSP, campaign management, produ...
Ads Series: Bobsled's PPC Philosophy
April 20, 2021 13:25 - 25 minutes - 34.8 MBToday your host will be Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing and he is talking with Ross Walker. This will talk about how to get the most out of the Amazon sponsored ads efforts, and Bobsled’s PPC Philosophy. Ross is team lead with PPC background at Bobsled Marketing. He has been in Bobsled for about two years. His special skill is examining the data on spreadsheets, finding patterns, and setting strategies for advertising. Ross now manages a grou...
Calculating Your Investment in Amazon Growth
April 13, 2021 15:09 - 36 minutes - 49.7 MBToday we’re starting out a new AD SERIES on the Ecommerce Braintrust podcast! And we asked Bobsled’s Director of Marketplace Strategy & Insights and Amazon PPC mastermind Stefan Jordev to guide you through some exciting topics. Stefan’s first guest is Bobsled’s Sales Executive, Ken Beemer, and this episode is all about Calculating Your Investment in Amazon Growth. Tune in & keep an eye out for the next episodes in this series! PLAY THIS EPISODE MENTIONED IN THIS EPISODE Con...
Supply Chain Optimization With Kyle Gustafson- EPISODE 182
April 06, 2021 14:54 - 31 minutes - 72.3 MBDESCRIPTION Today we will share some knowledge about the ever-changing climate that we face in eCommerce and especially on the supply chain side of things. Our guest is Kyle Gustafson from Simpactful and recently he has done a few studies on high-impact areas, including things like trade terms with retailers, sales, organization design, management, and data management. Kyle Gustafson is a Sr. Consultant at Simpactful, a unique CPG/Retail Consulting Firm built on "been there" industry exp...
Supply Chain Optimization With Kyle Gustafson
April 06, 2021 14:54 - 31 minutes - 72.3 MBToday we will share some knowledge about the ever-changing climate that we face in eCommerce and especially on the supply chain side of things. Our guest is Kyle Gustafson from Simpactful and recently he has done a few studies on high-impact areas, including things like trade terms with retailers, sales, organization design, management, and data management. Kyle Gustafson is a Sr. Consultant at Simpactful, a unique CPG/Retail Consulting Firm built on "been there" industry expertise. Simpa...
Staying up to Date With Ecommerce: Best Practices
March 30, 2021 13:04 - 15 minutes - 21.6 MBI received a question on LinkedIn: “I just finished Instacart for CMOs and ordered Amazon for CMOs. Thanks for the great primer - it was a really helpful framework and I found the various perspectives, challenges, and considerations you shared very helpful to grasp the full landscape of the channel. If you are open to sharing, do you have any other resource recommendations for retail media generally, hands on keyboard execution, and retail media programs from the CPG brand or retailer perspe...
Navigating DTC Alongside Marketplaces With Richard Chapple From the Growth Foundation
March 23, 2021 15:16 - 26 minutes - 36.4 MBToday we will cover some topics we don’t usually talk about so much on this show. And that is Navigating DTC Alongside Marketplaces. One of the biggest growth areas in retail over the last few years has undoubtedly been direct-to-consumer (DTC) brands. Our guest today is Richard Chapple from the Growth Foundation. Richard and his team are launching the Growth Foundation in April 2021, so make sure to check their LinkedIn profile. After 20 years’ in bricks & clicks retail marketing, Richard...
News and Trends in the Amazon and Marketplace Ecosystem- EPISODE 179
March 16, 2021 12:21 - 18 minutes - 25.6 MBDESCRIPTION If you've been tuning in the last few weeks, you would have heard that our conversations were all about Instacart. After series of Instacart episodes, we are back with Amazon news and updates. There have been some significant changes on Amazon and we want to share that with you. And let’s find out how that relates back to brands. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Order book ...
News and Trends in the Amazon and Marketplace Ecosystem
March 16, 2021 12:21 - 18 minutes - 25.6 MBIf you've been tuning in the last few weeks, you would have heard that our conversations were all about Instacart. After series of Instacart episodes, we are back with Amazon news and updates. There have been some significant changes on Amazon and we want to share that with you. And let’s find out how that relates back to brands. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Order book Instacart for ...
What Retailers Think About Instacart (and What That Means for Brands) - Episode 178
March 09, 2021 12:56 - 25 minutes - 34.9 MBThe relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and insights and how the relationship between Instacart and retailers currently works, and what needs to change for the two sides to have a productive, sustainable relationship. Karen Short joined Barcl...
What Retailers Think About Instacart (and What That Means for Brands)
March 09, 2021 12:56 - 25 minutes - 34.9 MBThe relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and insights and how the relationship between Instacart and retailers currently works, and what needs to change for the two sides to have a productive, sustainable relationship. Karen Short joined Barcl...
What retailers think about Instacart (and what that means for brands) - EPISODE 178
March 09, 2021 12:56 - 25 minutes - 34.9 MBThe relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and insights and how the relationship between Instacart and retailers currently works, and what needs to change for the two sides to have a productive, sustainable relationship. Karen Short joined Barcl...
Instacart’s Place in Your Omichannel Retail Strategy- EPISODE 177
March 02, 2021 14:02 - 30 minutes - 28.4 MBIn today’s podcast your host will be well known from our previous episodes Stefan Jordev, Director of Marketplace Strategy and Insights at Bobsled Marketing. He works with account management and advertising teams at Bobsled to create comprehensive strategies for Bobsled’s clients tailored to their goals. With over a decade of experience in performance marketing, Stefan played a key role in building Bobsled’s advertising capabilities on Amazon, Walmart, and Instacart. Stefan took a part in...
Instacart’s Place in Your Omnichannel Retail Strategy
March 02, 2021 14:02 - 30 minutes - 28.4 MBIn today’s podcast your host will be well known from our previous episodes Stefan Jordev, Director of Marketplace Strategy and Insights at Bobsled Marketing. He works with account management and advertising teams at Bobsled to create comprehensive strategies for Bobsled’s clients tailored to their goals. With over a decade of experience in performance marketing, Stefan played a key role in building Bobsled’s advertising capabilities on Amazon, Walmart, and Instacart. Stefan took a part in...
Instacart’s Place in Your Omnichannel Retail Strategy- Episode 177
March 02, 2021 14:02 - 30 minutes - 28.4 MBIn today’s podcast your host will be well known from our previous episodes Stefan Jordev, Director of Marketplace Strategy and Insights at Bobsled Marketing. He works with account management and advertising teams at Bobsled to create comprehensive strategies for Bobsled’s clients tailored to their goals. With over a decade of experience in performance marketing, Stefan played a key role in building Bobsled’s advertising capabilities on Amazon, Walmart, and Instacart. Stefan took a part in...
Should Instacart Advertising Be Outsourced to an Agency? - EPISODE 176
February 23, 2021 13:24 - 17 minutes - 23.7 MBWelcome to the third part about Instacart, the theme we are covering in our book Instacart for CMOs, which is coming out on March 10, 2021. Stefan Jordev is again with us, my colleague from Bobsled Marketing, and co-author of the book Instacart for CMOs. Our agency, Bobsled Marketing offers Instacart Advertising support as a service. If you are interested in cooperation, you can find the link at the bottom of this page. Brands of all sizes and levels of sophistication seek out the support...
Should Instacart Advertising Be Outsourced to an Agency?
February 23, 2021 13:24 - 17 minutes - 23.7 MBWelcome to the third part about Instacart, the theme we are covering in our book Instacart for CMOs, which is coming out on March 10, 2021. Stefan Jordev is again with us, my colleague from Bobsled Marketing, and co-author of the book Instacart for CMOs. Our agency, Bobsled Marketing offers Instacart Advertising support as a service. If you are interested in cooperation, you can find the link at the bottom of this page. Brands of all sizes and levels of sophistication seek out the support...
Where does Instacart fit in my company’s P&L? - EPISODE 175
February 16, 2021 12:13 - 15 minutes - 21.8 MBLast week Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, and I talked about advertising on Instacart and what type of ad campaigns are available on Instacart, how to choose the most important for your brand and we shared some tips for advertising. Where does Instacart fit in my company’s P&L? is the second topic in the series we would like to cover before our book Instacart for CMOs is available for readers. In our book Instacart for CMO...
Where does Instacart fit in my company’s P&L?
February 16, 2021 12:13 - 15 minutes - 21.8 MBLast week Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, and I talked about advertising on Instacart and what type of ad campaigns are available on Instacart, how to choose the most important for your brand and we shared some tips for advertising. Where does Instacart fit in my company’s P&L? is the second topic in the series we would like to cover before our book Instacart for CMOs is available for readers. In our book Instacart for CMO...
Should my brand advertise on Instacart?
February 09, 2021 10:57 - 18 minutes - 25.8 MBOur today’s guest is Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, which is coming out on March 10, 2021. Instacart for CMOs offers the first and most comprehensive look into how other CPG brands are operating and maximizing their Instacart sales channel. Dial-in your marketing strategy on Instacart before your competitors wake up to the opportunity. Stefan Jordev is Director of Marketplace Strategy and Insights at Bobsled Marketing. He ...
Should my brand advertise on Instacart? - EPISODE 174
February 09, 2021 10:57 - 18 minutes - 25.8 MBOur today’s guest is Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, which is coming out on March 10, 2021. Instacart for CMOs offers the first and most comprehensive look into how other CPG brands are operating and maximizing their Instacart sales channel. Dial-in your marketing strategy on Instacart before your competitors wake up to the opportunity. Stefan Jordev is Director of Marketplace Strategy and Insights at Bobsled Marketing. He ...
How to succeed in eCommerce in 2021 - EPISODE 173
February 02, 2021 14:00 - 20 minutes - 27.6 MBBased on Coward and Company predictions we are expecting 11% eCommerce growth in 2021 but where should a brand look for growth in 2021? This is the question I am trying to answer in today’s podcast. In 2020 we had record-breaking growth of 48% and another 11% in 2021 seems like a pretty phenomenal projection. This is a challenge for eCommerce teams and brand marketers to understand where is that growth coming from. How should we be allocating across marketplaces knowing that more marketplace...
How to Succeed in eCommerce in 2021
February 02, 2021 14:00 - 20 minutes - 27.6 MBBased on Coward and Company predictions we are expecting 11% eCommerce growth in 2021 but where should a brand look for growth in 2021? This is the question I am trying to answer in today’s podcast. In 2020 we had record-breaking growth of 48% and another 11% in 2021 seems like a pretty phenomenal projection. This is a challenge for eCommerce teams and brand marketers to understand where is that growth coming from. How should we be allocating across marketplaces knowing that more marketplace...
Defending Your Copyright on Amazon With IP Attorney Steven Forte
January 26, 2021 14:04 - 18 minutes - 25 MBToday I’m speaking with Steven Forte, an intellectual property attorney with Smith & Hopen, P.A. in Tampa, Florida. Steven is both a registered patent attorney with the United States Patent and Trademark Office (USPTO) and is a member of the Florida Bar. He devotes his career exclusively to the practice of intellectual property law, focusing on all aspects of patent, trademark, and copyright law. An ongoing problem for us on Amazon is direct competitors taking our photographs directly fr...
Lift Your Table - Supporting A Minority Owned Business
January 19, 2021 15:44 - 19 minutes - 26.9 MBIn 2020, Bobsled ran its first pro-bono program. We, along with 2 of our partners, Ad Badger and Lemonlight, decided to support a black-owned enterprise with Amazon account management services and ran a search for a company that we felt would benefit from this initiative and pass these benefits on to their community. We were so pleased to find Lift Your Table in our search and award the pro bono program to them. Bethany Smith is President and Co-founder of B Team Solutions, an explosive W...
Replay: Should Amazon DSP Be in Your 2020 Marketing Mix?
January 12, 2021 15:19 - 28 minutes - 64.1 MBToday we are replaying one of the most popular episodes in 2020, about Amazon’s Demand Side Platform. It was published in February, before the pandemic. In this episode Rachel Street and I are diving into what DSP is, who is it suited for, what can you expect of investing in this platform, is it the right fit for your brand, is it going to be like PPC, and how to improve your chances for success and get the best ROI out of DSP. MENTIONED IN THIS EPISODE Learn more about Amazon DSP Conn...
Replay: How to Choose an Amazon Agency
January 05, 2021 16:23 - 29 minutes - 27.2 MBToday we are replaying one of the most popular episodes in 2020, a conversation that I had with Chris Fryburger. He runs a company called nReach, which helps Amazon marketplace sellers connect with trusted Amazon service providers, in other words, agencies that provide marketplace growth services. We talked about who needs to be on your Amazon team and how to choose the right agency for the best chance of success. He also discusses some of the biggest mistakes he sees brands making when se...
Replay: Responding to Amazon Suspensions, Account Under Review & Black Hat Competitors
December 29, 2020 17:03 - 29 minutes - 27.4 MBToday we are replaying one of the most popular episodes in 2020, the episode with Chris McCabe. He is an authority when it comes to Amazon and the way it operates, and he assists people with tricky account issues that require in-depth background knowledge and expertise. In this episode, he explains how he responds to the issues that people experience with their Amazon accounts, and he discusses what brands can do to avoid having these problems. Chris worked for Amazon for many years before...
Amazon in 2021: Kiri's 6 Predictions for Retail Brands
December 22, 2020 17:03 - 25 minutes - 23.1 MBIn today’s episode, I am sharing my predictions for 2021, as it relates to Amazon, some of the trends that we’ve seen in 2020 that will continue through to next year, and some changes Amazon will make. I’m going to try to make it as relevant as possible for consumer brands. Make sure to tune in! Mentioned in this Episode Connect with Kiri Masters Read Kiri's Forbes article about Amazon Live Learn more about Bobsled Marketing
Everyone Has a Shot at Re-Invention
December 15, 2020 16:34 - 35 minutes - 48.6 MBToday we are sharing a replay of the conversation I had at the Digital Shelf Institute podcast, with Peter Crosby and Rob Gonzales. We are talking about different marketplaces that have been emerging lately, Covid related concerns around fulfillment, upskilling, and insourcing that brands are doing right now as they move into a more digital focus and flexibility vs efficiency. Make sure to tune in! Mentioned in this Episode Connect with Peter Crosby Connect with Rob Gonzalez Find o...