Navigating DTC Alongside Marketplaces With Richard Chapple From the Growth Foundation
Ecommerce Braintrust
English - March 23, 2021 15:16 - 26 minutes - 36.4 MB - ★★★★★ - 24 ratingsManagement Business Marketing bobsled amazonnews amazonpodcast bobsledmarketing braintrust ecommerce ecommercebraintrust kirimasters podcastbobsledmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we will cover some topics we don’t usually talk about so much on this show. And that is Navigating DTC Alongside Marketplaces. One of the biggest growth areas in retail over the last few years has undoubtedly been direct-to-consumer (DTC) brands. Our guest today is Richard Chapple from the Growth Foundation. Richard and his team are launching the Growth Foundation in April 2021, so make sure to check their LinkedIn profile.
After 20 years’ in bricks & clicks retail marketing, Richard founded OsbornChapple, a professional services and consulting company with an objective to unlock super-sonic profitable growth for a number of business types. Firstly, large traditional FMCGs, who are being held back by slow traditional retail channels and disrupted by new Direct to Consumer business models on a project/retained basis. OsbornChapple working at VP/C-level with Unilever, The Walt Disney Company, Honda Motor Company, Jamie Oliver, L’Oreal and PepsiCo on local/global projects spanning everything from vision and objectives to strategy and tactics.
The second business that Richard and his team engaged with high potential small eCommerce businesses and models on a sweat equity basis, who they work with on an intensive programs to build best-in-class people and team structure, tools and capabilities which allow the brand to commence their next phase of fast growth.
Make sure to tune in to find out more!
MENTIONED IN THIS EPISODEConnect with Kiri Masters
Connect with Richard Chapple
Learn more about Bobsled Marketing
Learn more about The Growth Foundation