The Walmart Marketplace Requires a Different Growth Strategy to Amazon, Here’s Why - Episode 308

In this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results. 

She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70% to 90% can lead to a 13% increase in conversion and how to optimize your listing content for maximum success on Walmart. Kiri also discusses the differences in the content breakdown between Walmart and Amazon, along with the recent changes implemented by Walmart.

Tune in as we unravel the intricacies of the Walmart algorithm and why it's worth considering Walmart.com as a channel for ecommerce growth. Whether you’re a brand looking to expand your online presence or a seller seeking a comprehensive understanding of the Walmart marketplace, this episode is packed with valuable insights to help you achieve your goals. So sit back, relax, and let's dive into the fascinating world of Walmart and its unique approach to ecommerce.

In today’s episode, Kiri talks about:

Walmart vs. Amazon - the importance of understanding the differences for ecommerce growth

 Walmart's Listing Content Score and Quality Score

Walmart's Content Optimization and Algorithm

Optimizing Content and Ad Strategy

Walmart's Attractiveness for Ecommerce Growth

Video Content on Walmart.com

Importance of Establishing a Presence on Amazon

Walmart's Third-Party Marketplace and Attribution

Content Quality Score and its Components

Obtaining Product Reviews

Impact of Quality Score on Conversion Rate and Sales

Importance of a High-Quality Score on Walmart

Tips for Optimizing Content on Walmart