Latest Ecommercebraintrust Podcast Episodes
Is Amazon Pay to Play? Our Latest Research With Analytic Index - Episode 261
Ecommerce Braintrust - October 11, 2022 16:29 - 31 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Mike Karlsven, about the new report “In It To Win It” which is a collaboration between Bobsled and Analytic Index. The report was launched just last week, and Kiri and Mike discuss the basis of the report, what they found out while doing the research, and ...
The Digital Shelf for CPG brands 2022 - Episode 260
Ecommerce Braintrust - October 04, 2022 16:30 - 24 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Digital Shelf for CPG brands 2022. Make sure you tune in to find out more! Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail ...
Kiri Reflections on Ad Age 40 Under 40 Award - Episode 259
Ecommerce Braintrust - September 27, 2022 16:11 - 17 minutes ★★★★★ - 24 ratingsLast week, Kiri was announced as an honoree for Ad Age 40 under 40. In this podcast, she shares a few lessons she learned along the way since she founded Bobsled seven and a half years ago. These lessons may be helpful for anyone looking to find their journey in life or career. Make sure you ...
Amazon Prime Fall Deal Event - How To Prepare - Episode 258
Ecommerce Braintrust - September 20, 2022 17:42 - 37 minutes ★★★★★ - 24 ratingsKiri, Damiano, and Logan are talking about the Amazon Prime Fall Deal Event which is expected to happen in the first half of October. They are talking about Prime Day preparation on the PPC and organic side of things as well. Make sure you tune in to find out more!
Amazon Is Looking More Like A Social Media Platform. Here’s How Brands Can Benefit. - Episode 257
Ecommerce Braintrust - September 13, 2022 16:33 - 25 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri talks about how Amazon is looking more like a social media platform, how much it’s now dedicated to video content, lifestyle content, and influencer content, and what tools she is recommending to brands to use to their advantage. Make sure you tune in to find out ...
The death of DTC? Not so fast. - Episode 256
Ecommerce Braintrust - September 06, 2022 17:19 - 30 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri is once again joined by Calvin Lammers, the SVP of eCommerce at TRUFF. They are discussing the DTC model, what it used to be, is this the end of it, and what they see in the future of DTC. Make sure you tune in to find out more! At TRUFF, the truffle-infused condimen...
Working With Influencers to Drive Retail Sales - Episode 255
Ecommerce Braintrust - August 30, 2022 09:36 - 19 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri is once again joined by Paula Ersly, Head of Social Strategy at Acadia. They cover influencer marketing, how to work with influencers, and some of the best tips and tricks for working with influencers. Make sure you tune in to find out more! Paula Ersly has been work...
Are “Gray Hat” Amazon Growth Tactics Worth It?
Ecommerce Braintrust - August 23, 2022 09:58 - 20 minutes ★★★★★ - 24 ratingsIn today’s podcast, Julian Galindo, a Client Project Manager at Bobsled is hosting the new episode. He is joined by Matt Gallagher, a PPC Specialist at Bobsled. Many brands are trying to get an edge on Amazon and stand out from the competition. To do this, there are all the Amazon programs li...
Amazon Fulfilment 101: Operational Best Practices - Episode 253
Ecommerce Braintrust - August 16, 2022 17:13 - 26 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri is joined by Thales Ferreira, Project Manager at Bobsled. They cover Thales’s previous experience with working with managing sourcing products abroad and all the logistics hurdles of bringing them to the US to sell on Amazon. Make sure you tune in to find out more! T...
Success From Within: A New Research From Bobsled & Stratably
Ecommerce Braintrust - August 09, 2022 13:42 - 14 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri and Russ are promoting their upcoming research report “The 4 organizational factors driving Amazon success” in today's podcast. Register for the webinar or download the report next week! Make sure you tune in to find out more!
The Amazon Way - What’s Changed, What Has Stayed the Same
Ecommerce Braintrust - August 02, 2022 16:03 - 27 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with John Rossman about his consulting company, his first book, the Amazon principles and so much more! Make sure you tune in to find out more! John Rossman is a business strategist, operator and expert on digital transformation, leadership and busi...
Get Answers to Your Top Asked Questions About Vendor Central - Part 2 - Episode 250
Ecommerce Braintrust - July 26, 2022 14:51 - 20 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 central departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the...
Answers to Your Top Asked Questions About Vendor Central - Part 1
Ecommerce Braintrust - July 19, 2022 16:32 - 17 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 major departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the V...
Why Your Brand Needs A TikTok Account - Episode 248
Ecommerce Braintrust - July 12, 2022 15:56 - 19 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Paula Ersly, Head of Social Strategy at Acadia, who has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She has worked across a variety of industries, fro...
Takeaways from Kantar’s Digital Commerce Conference - Episode 247
Ecommerce Braintrust - July 05, 2022 17:52 - 31 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Celia Van Wickel, Kantar’s eCommerce and digital commerce expert, leading syndicated insights focused on digital commerce trends, including last-mile delivery players and Amazon. Celia and Kiri talk about takeaways from Kantar’s Digital Commerce Conference...
The Future of Commerce? Themes From Visions 22 - Episode 246
Ecommerce Braintrust - June 28, 2022 16:46 - 31 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Phillip Jackson and Brian Lange from Future Commerce, a retail media and research brand. Kiri, Philip, and Brian are discussing VISIONS 22, the new extensive audiovisual trends report by Future Commerce. Phillip Jackson is co-founder of Future Commerce, ...
Retail Brands Are Planning Fewer Discounts This Prime Day - Episode 245
Ecommerce Braintrust - June 21, 2022 13:51 - 13 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri shares the poll results around what brands plans are for Prime Day and projections on this year’s event. Amazon’s Prime Day has been set for July 12 and 13th this year, giving brands a short window to put in place the best advertising strategies to boost sales and suppor...
Amazon Advertising Strategies for Seasonal Products - Episode 244
Ecommerce Braintrust - June 14, 2022 13:14 - 21 minutes ★★★★★ - 24 ratingsRoss Walker, Senior Advertising Manager at Bobsled, an Acadia Company, joins Kiri Masters on the podcast today to discuss his point of view on seasonal demand for categories and products.
Google Marketing Live 2022 - Episode 243
Ecommerce Braintrust - June 07, 2022 21:30 - 25 minutes ★★★★★ - 24 ratingsChad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022.
Amazon Marketing Cloud - Episode 242
Ecommerce Braintrust - May 31, 2022 15:22 - 21 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri and Ross give their first thoughts about Amazon Marketing Cloud, a new tool, which was introduced by Amazon recently. Make sure you tune in to find out more! Ross Walker is a Senior Advertising Manager at Bobsled, an Acadia Company. Ross has been a long-time contrib...
Only 21% Of Brands Are Happy With How They Spend Their Ad Budget. Why? - Episode 241
Ecommerce Braintrust - May 24, 2022 12:51 - 21 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar...
Kiri’s Recap of the Retail Innovation Conference (RICE) - Episode 240
Ecommerce Braintrust - May 17, 2022 14:27 - 13 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri shares her experiences at the Retail Innovation Conference and Expo she attended in Chicago. She gives a recap of a workshop she did and an overview of the themes from the sessions. One of the sessions was by the marketplace leader of Albertsons and touched on the softwa...
DTC Sales Growth vs Amazon Sales Growth for Brands - Episode 239
Ecommerce Braintrust - May 10, 2022 12:01 - 21 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels. Make ...
Retail Media: A New Budget Allocation Model - Episode 238
Ecommerce Braintrust - May 03, 2022 09:05 - 16 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Matteo Bizon about how to allocate your retail media budget. Retail media is the hot topic of the moment with more and more options available and lots of opportunities to reach shoppers. However, your marketing budget is not growing at the same pace as the...
Top 6 Mistakes Brands Make When Allocating Retail Media Budget - Episode 237
Ecommerce Braintrust - April 26, 2022 13:30 - 20 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Matteo Bizon about retail media budget allocation and the top 6 mistakes brands make with their allocation. Kiri and Matteo discuss the different possibilities as well as traps brands fall into. Bobsled’s latest research suggests a better way to allocate r...
Retail Media Networks Perception - Episode 236
Ecommerce Braintrust - April 19, 2022 05:50 - 18 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Retail Media Networks Perception Benchmark 2022. This report was launched in March 2022 and was designed to get an expansive view across retail media networks and ...
What Amazon Brand Registry Is, and Isn’t - Episode 235
Ecommerce Braintrust - April 12, 2022 07:04 - 25 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with a friend and colleague, Armin Alispahic, about Brand Registry. It’s a program that has been around for a long time but still causes confusion. Find out what this program does and doesn’t do, what the common misconceptions about it are, as well as how to ma...
4 Under-Rated Amazon Growth Tactics - Episode 234
Ecommerce Braintrust - April 05, 2022 06:59 - 19 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri gives an overview of growth opportunities, often some under-used tactics that can help brands get ahead on Amazon. This is especially important now, when on Amazon there is more competition, ad costs are rising, and many brands are still experiencing supply chain issues....
What We Can Learn From Shopper Marketing - Episode 233
Ecommerce Braintrust - March 29, 2022 06:07 - 26 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Julie Liu, a returning guest of the show, about the evolution of shopper marketing. The way we shop has changed over the years. How has that affected the marketing space? How do digital marketing and traditional shopper marketing co-exist? What can the two...
What’s up Next on the Podcast - Episode 232
Ecommerce Braintrust - March 22, 2022 13:53 - 10 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri gives a preview of what’s to come in the next couple of months: interviews with industry experts, important conversations, relevant topics, and exciting new research. Make sure you tune in to find out more! Podcasting is hard to get feedback on! We would love to hear...
Related Ecommercebraintrust Topics