Latest Ecommercebraintrust Podcast Episodes
Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320
Ecommerce Braintrust - December 12, 2023 17:22 - 21 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM). They delve into the unique features and capabi...
How Nature's Way Battles Random Factory Brands on Amazon with Tsege Gebreyohannes - Episode 319
Ecommerce Braintrust - December 05, 2023 17:41 - 26 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Tsege Gebreyohannes, Sr. Manager of Digital & Experience from Nature's Way Canada. They talk about how Nature’s Way battles random factory brands on Amazon. Tsege shares her experience of noticing the emergence of factory dir...
Black Friday/Cyber Monday on Amazon: Trends, Performance, and Outlook with Emily Peterson and Damiano Ciarrocchi - Episode 318
Ecommerce Braintrust - November 29, 2023 18:25 - 20 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Emily Peterson, Team Lead at Acadia, and Damiano Ciarrocchi, head of Retail Strategy at Acadia. Kiri, Emily, and Damiano share insights on the trends and performance of the Black Friday/Cyber Monday event this year, including...
Black Friday/Cyber Monday Teaser
Ecommerce Braintrust - November 28, 2023 17:34 - 1 minute ★★★★★ - 24 ratingsIn today's short episode announcement, Kiri Masters informs the listeners that this week's episode, covering the recap of Black Friday, Cyber Monday, and the entire November holiday selling season, will be available on Wednesday, November 29. Considering the 24-hour timeframe needed for episo...
Ecommerce Predictions for 2024 With Russ Dieringer - Episode 317
Ecommerce Braintrust - November 21, 2023 19:27 - 47 minutes ★★★★★ - 24 ratingsOnce again, Kiri speaks with Russ Dieringer, founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in ecommerce, for 2024. Make sure you tune in to find out more! Russ Dieringer is the foun...
Unpacking the Digital Shelf with Ross Walker: Wringing Performance out of Amazon Marketing Cloud - Episode 316
Ecommerce Braintrust - November 14, 2023 17:04 - 35 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, host Kiri Masters shares a special replay from "Unpacking the Digital Shelf," presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They’re diving into the realm of Amazon Marketing Cloud, an open database that p...
A 'SMARTER' Framework for Ecommerce With Chris Perry of firstmovr - Episode 315
Ecommerce Braintrust - November 07, 2023 19:21 - 31 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, host Kiri Masters talks with Chris Perry, co-founder of firstmovr. They delve into the concept of "smarter growth" and how it can help brands and retailers achieve incremental growth in the e-commerce space. From driving households, baskets, and trips...
The Chewy Retail Media Network: How Pet Brands Can Advertise on chewy.com with Damiano Ciarrocchi - Episode 314
Ecommerce Braintrust - October 31, 2023 16:33 - 21 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust podcast, Kiri Masters is joined by Damiano Ciarrocchi, head of Retail Strategy at Acadia. They discuss the Chewy Retail Media Network and how pet brands can advertise on Chewy.com. Acadia just launched an advertising management capability for the Chewy...
Amazon Inspire: Hot or Not? With Todd Hassenfelt of Colgate-Palmolive - Episode 313
Ecommerce Braintrust - October 24, 2023 16:00 - 26 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters talks with Todd Hassenfelt, Global Digital Commerce Sr Director of Strategy & Execution at Colgate-Palmolive, to discuss Amazon Inspire. As a leading figure in the global digital commerce space, Todd brings his expertise and insights ...
The Hydrow High: Bruce Smith, Founder & CEO of Hydrow - Episode 312
Ecommerce Braintrust - October 17, 2023 13:05 - 24 minutes ★★★★★ - 24 ratingsBruce Smith is the Founder & CEO of Hydrow, the leading at-home connected rower that brings the on-water experience of rowing straight to your home. A lifelong entrepreneur, rower and coach, Bruce has dedicated his career to helping others experience the power of the sport at all levels. Bruce f...
Mondelez Global Ecommerce Director, Colleen Basaydin: “Raise Your Hand and Take Risks” - Episode 311
Ecommerce Braintrust - October 10, 2023 17:28 - 29 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters talks with Colleen Basaydin, Global eCommerce Director at Mondelez, about the challenges and strategies in the digital commerce space. They discuss the importance of being where the customer is, adapting to changing trends, and the value ...
Lucky Dip Episode: Peak Season Dates, Amazon 3D, and 3 Helpful Amazon Marketing Cloud Reports - Episode 310
Ecommerce Braintrust - October 03, 2023 16:47 - 19 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geota...
Reprised: Ecommerce-Specific SEO Strategies - with Scott Walldren - Episode 309
Ecommerce Braintrust - September 26, 2023 17:13 - 27 minutes ★★★★★ - 24 ratingsIn today’s episode are revisiting the most popular episode of 2023, featuring Kiri Masters and the director of SEO in Acadia, Scott Walldren. Scott shares his insights and expertise on ecommerce-specific SEO strategies. With the changing landscape of paid traffic, SEO has emerged as a crucial ...
The Walmart Marketplace Requires a Different Growth Strategy to Amazon, Here’s Why - Episode 308
Ecommerce Braintrust - September 19, 2023 16:04 - 38 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results. She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing t...
How Brands Should Prepare for Q4 ‘Peak Season’ on Retail Marketplaces Like Amazon - Episode 307
Ecommerce Braintrust - September 12, 2023 16:08 - 22 minutes ★★★★★ - 24 ratingsKiri shares lessons from past Q4's, as well as lessons learned from 2023's summertime Prime Day so that consumer brands can be best prepared for the peak selling season. Discussed in this episode: Prime Day learnings - any level of Prime Day activity, no matter the promotion, led to a higher ...
How Ecomm Folks Can Educate Their C-suite with Dean McElwee - Episode 306
Ecommerce Braintrust - September 05, 2023 15:37 - 25 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri speaks with Dean Mcelwee, Director of Global eCommerce Collaboration at The Stanley Black & Decker, and the author of "E-commerce for CEOs.". In this episode, the discussion centered on the importance of educating and influencing executives about e-commerce. Key t...
‘Learn To Get Stuff Done’ with Josh Clarkson, Director of Digital at Russell Stover Chocolates - Episode 305
Ecommerce Braintrust - August 29, 2023 18:47 - 24 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri speaks with Josh Clarkson, Director of Digital at Russell Stover Chocolate, a part of Lindt. They spoke about e-commerce strategies, marketplace dynamics, career growth, and the significance of adapting to industry changes. Josh manages aspects such as DTC (Direct...
Is Amazon Vendor Services Worth It? with Olivera Bojovic - Episode 304
Ecommerce Braintrust - August 22, 2023 15:47 - 20 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri speaks with Olivera Bojovic, Manager of Marketplace Strategy & Insights at Acadia. In this episode, they discuss Amazon Vendor Services (AVS) and its value for brands in the e-commerce space. Kiri and Olivera address the questions and challenges brands face regard...
You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship with Jared Belsky - Episode 303
Ecommerce Braintrust - August 15, 2023 15:27 - 19 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri speaks with Jared Belsky, co-founder and CEO of Acadia. In this episode, they discuss Jared’s new book “You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship” which was published just this week. Discove...
5 Reasons to Invest in Product and Brand Content on Amazon
Ecommerce Braintrust - August 08, 2023 17:42 - 29 minutes ★★★★★ - 24 ratingsIn this episode, Kiri gives a recap of a live learning event with Stratably, a research and insights firm run by Russ Dieringer. This was part of their series of monthly learning labs that are free to attend and meant for an advanced ecom audience. The topic of the episode is product content an...
4 Big Themes From the ANA’s 2023 Digital and Social Media Conference
Ecommerce Braintrust - August 01, 2023 17:30 - 8 minutes ★★★★★ - 24 ratingsChad Crowe, Partner and Head of Operations at Acadia, attended the ANA’s 2023 Digital & Social Marketing Conference last week. In this episode, he shares his takeaways from the event and the big challenges and opportunities on the minds of marketers this year. Chad’s overall impression was tha...
Unpopular POV: It’s Time to Start Thinking About the Next Prime Day Event - Episode 300
Ecommerce Braintrust - July 25, 2023 15:52 - 25 minutes ★★★★★ - 24 ratingsPrime Day might have only just wrapped up, but it's already time for marketers to get ready for the next big Amazon sales event: a fall prime event. Amazon has not confirmed a date for this event yet, or even that it is happening. But as an agency, we’re seeing enough clues to suggest that 2023 ...
What Made This Year’s Prime Day the Biggest One Yet? - Episode 299
Ecommerce Braintrust - July 17, 2023 16:02 - 26 minutes ★★★★★ - 24 ratings2023 marked Amazon’s 9th Prime Day event. Every year, the shopping event breaks its last record and this year was no exception. In this episode, host Kiri Masters breaks down several reasons for the continued winning streak, how Acadia’s clients performed this year, winning strategies, and more...
Driving Success in the Digital Era: Aligning Sales and Marketing for the Ecommerce Future with Ben Galvin - Episode 298
Ecommerce Braintrust - July 11, 2023 14:58 - 31 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri speaks with Ben Galvin, former Senior Director, Omnichannel Retail Sales & Category Leadership at Constellation Brands. Kiri and Ben’s conversation revolves around the changing world of retail, the importance of digital skills and omnichannel strategies for ever...
A New Product Launch Strategy With Caroline Adams - Episode 297
Ecommerce Braintrust - July 04, 2023 14:53 - 30 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Caroline Adams, Sr. Strategic Retail Account Manager at Acadia. In this episode, Kiri and Caroline discuss product launch strategies on Amazon. They also discussed the challenges of product assortment and channel management, as well as the importance of inven...
Mid-Year Check-In: Retail Trends With Russ Dieringer of Stratably - Episode 296
Ecommerce Braintrust - June 27, 2023 15:52 - 33 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably. In this episode, Kiri and Russ discuss the mid-year trends and topics in the eCommerce industry. Make sure you tune in to find out more! Russ Dieringer is the founder of Stratabl...
The Epic, Decades-Long Battle Between Amazon and Walmart, With Author Jason Del Rey - Episode 295
Ecommerce Braintrust - June 20, 2023 16:12 - 33 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri is joined by Jason Del Rey, a veteran business journalist, who presents an engaging exploration of the intense Amazon/Walmart rivalry and Walmart's journey of reinvention over the past decade in his latest book, "Winner Sells All." With extensive experience covering t...
Prime Day Bloopers, Glitches and Gotchas: Brands Share Lessons From Past Years - Episode 294
Ecommerce Braintrust - June 13, 2023 17:05 - 23 minutes ★★★★★ - 24 ratingsIn today’s solo episode, Kiri talks about Prime Day and the challenges associated with major shopping events. She shares both entertaining and cautionary tales related to Prime Day, as well as various pitfalls and bloopers that can occur during these events, emphasizing the need to prepare and h...
5 Reasons I’m Bullish on Walmart.com in 2023 - Episode 293
Ecommerce Braintrust - June 06, 2023 16:50 - 26 minutes ★★★★★ - 24 ratingsIn this episode, Kiri shares 5 reasons why she’s bullish on brands scaling their Walmart.com business in 2023. Advertising capabilities: the move to 2nd price auction in 2022 has made Walmart ROAS much more attractive than in the past. Stratably research showing more brands plan to invest more...
A Pulse Check on 2023: Recapping Retail Marketplace Themes & Trends of the Year - Episode 292
Ecommerce Braintrust - May 30, 2023 17:12 - 20 minutes ★★★★★ - 24 ratingsIn today’s solo episode, Kiri recaps the trends so far this year and provides a pulse check on the state of retail, media, and marketplaces in 2023. Kiri talks about non-endemic advertising on Amazon and metrics on the Amazon Demand-Side Platform (DSP), she previews two topics that will be ex...
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