Latest Ecommercebraintrust Podcast Episodes
Prime Day 2023: How To Prepare, Part 2 With Ross Walker - Episode 291
Ecommerce Braintrust - May 23, 2023 16:23 - 22 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri talks with a recurring guest, Ross Walker, Sr. Paid Media Manager at Acadia. Kiri and Ross recapped the trends and themes observed during Prime Day 2022, noting the competitiveness of tentpole events, the strong conversion rate that helped balance ad performance, and t...
Prime Day 2023: How To Prepare, Part 1 With Logan Nielsen - Episode 290
Ecommerce Braintrust - May 16, 2023 16:14 - 24 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri talks with Logan, Sr. Retail Marketplaces Sales Development Manager at Acadia. Logan and Kiri discuss the upcoming Prime Day event and share some useful information for brands looking to maximize their success in this year’s event. Logan shares his insights on trend...
Navigating New Marketplace Models With Elizabeth Rivas, Ecomm Director at Algaecal - Episode 289
Ecommerce Braintrust - May 09, 2023 15:05 - 35 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kiri talks with Elizabeth Rivas, eCommerce Marketplace Director at AlgaeCal, a nutritional supplement company based in Canada. Kiri and Elizabeth discussed Elizabeth's experience in e-commerce, including her work with Pelican International and Algaecal. Elizabeth shared ho...
The Future of Influencer Marketing: Insights on Success Metrics, Payment, and Brand Trips with Rebecca Yi - Episode 288
Ecommerce Braintrust - May 02, 2023 15:24 - 33 minutes ★★★★★ - 24 ratingsIn today’s podcast, Kasey Kiser, Sr. Consultant of Strategy & Insights at Acadia, is hosting the new episode. She is joined by Rebecca Yi, Head of Influencer Marketing at Acadia. Make sure you tune in to find out more! In this episode, Kasey and Rebecca discuss various aspects of influencer...
The Future of Retail Media, With Andrew Lipsman of Insider Intelligence - Episode 287
Ecommerce Braintrust - April 25, 2023 16:47 - 23 minutes ★★★★★ - 24 ratingsKiri speaks with retail industry analyst Andrew Lipsman who is a prolific researcher and thinker on the topic of retail media. Kiri and Andrew discuss the potential of in-store retail media, whether retailers could band together to challenge Amazon’s dominance, work underway to standardize retai...
Have We Reached “Peak Amazon?” with Brian Walker Of Bloomreach - Episode 286
Ecommerce Braintrust - April 18, 2023 16:28 - 34 minutes ★★★★★ - 24 ratingsThe episode features Kiri's conversation with Brian Walker, Chief Strategy Officer at Bloomreach. Brian is a veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. Brian serves as Chief Strategy Officer, leading the Company’s go-to-...
Where Are They Now? Afton Kenyon from Slate Milk Gives a Career Update and Ecomm Industry Outlook - Episode 285
Ecommerce Braintrust - April 11, 2023 16:50 - 32 minutes ★★★★★ - 24 ratingsThe episode features Kiri's conversation with Afton Kenyon, Sr Ecomerce Manager at Slate Milk, she started out in a small family-owned honey company as marketing. Since then, she went through multiple different categories and aspects of ecommerce across retail brands, and agency life. This is...
1 Year On: The Amazon Maturity Matrix - Episode 284
Ecommerce Braintrust - April 03, 2023 20:54 - 23 minutes ★★★★★ - 24 ratingsThe episode features Kiri's conversation with Caroline Adams, Senior Strategic Account Manager at Acadia, where she manages clients who trust Acadia to grow and manage their Amazon sales channels. They recap the Amazon Maturity Matrix, a research report which was published last year. Make sur...
What’s New with Instacart Advertising? with Juan Munoz - Episode 283
Ecommerce Braintrust - March 28, 2023 15:36 - 26 minutes ★★★★★ - 24 ratingsThe episode features Kiri's conversation with Juan Munoz, a PPC Specialist at Acadia, where they discuss the recent changes on Instacart and what to look forward to in the future. Make sure you tune in to find out more! Before joining Acadia, Juan was a Sales Account Manager at Amazon, manag...
CRO for Ecommerce Brands with Dylan Ander - Episode 282
Ecommerce Braintrust - March 21, 2023 17:47 - 27 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Dylan Ander, founder of SplitTesting.com, Acadia’s most recent acquisition. They speak about CRO, marketplaces like Walmart and Amazon, and more. Make sure you tune in to find out more! Dylan Ander is a Serial Entrepreneur with deep expertise in all areas...
23 Better Metrics for Your Amazon DSP Campaigns with Damiano Ciarrocchi - Episode 281
Ecommerce Braintrust - March 14, 2023 16:01 - 19 minutes ★★★★★ - 24 ratingsIn this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here. Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon D...
Dr. Squatch: The DTC Brand That’s Dominating Amazon - With Jamie Roller, Associate Director of Growth Channels at Dr. Squatch - Episode 280
Ecommerce Braintrust - March 07, 2023 18:28 - 24 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the ...
Championing Retail Media In An Enterprise CPG: Paras Shah, Georgia Pacific - Episode 279
Ecommerce Braintrust - February 28, 2023 16:12 - 32 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Paras Shah, director of omnichannel shopper marketing, retail media & consumer promotions at Georgia Pacific. They speak about retail media, how Georgia Pacific adopted RMNs, and more. Make sure you tune in to find out more! Georgia Pacific is a paper com...
Managing Large Catalogs & Variations on Amazon
Ecommerce Braintrust - February 21, 2023 16:34 - 27 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Zlatana Pejovic, a Senior Account Specialist at Acadia. Zlatana shares her experience of working with Bobsled and now Acadia, her takeaways from working with numerous apparel and footwear brands, reorganizing large catalogs, Amazon, etc. Make sure you tune...
The Evolving Customer Acquisition Mix, Limitations of AI, and Commerce Outlook - With Jack Ogilvie, Partner at Acadia
Ecommerce Braintrust - February 14, 2023 16:18 - 31 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Jack Ogilvie, Partner at Acadia, where he coordinates a team that designs service solutions for clients who are looking to make the best use of every marketing dollar - whether that is through SEO, performance media, Amazon and retail media, analytics, or org...
Breaking Into The US Market, With CEO Of Colombian Apparel Brand Maaji - Sergio Zuluaga - Episode 276
Ecommerce Braintrust - February 07, 2023 17:17 - 26 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Sergio Zuluaga, CEO of Maaji, a Colombian summer lifestyle brand. They speak about how their brand broke into the US market, Amazon, what worked and what didn’t, and more. Make sure you tune in to find out more! Sergio Zuluaga is married to Marcela and fa...
Stratably’s Amazon Advertising Benchmark Report, with Russ Dieringer - Episode 275
Ecommerce Braintrust - January 31, 2023 16:15 - 29 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably, about Stratably’s new Amazon Advertising Benchmark Report. Make sure you tune in to find out more! Russ Dieringer is the founder of Stratably, a company dedicated to elevating t...
An Amazon Live Success Story With James Thompson From Nutrabolt (C4 Energy) - Episode 274
Ecommerce Braintrust - January 24, 2023 17:35 - 21 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands. Make sure you tune in to find out more! With more than 15 years of experience in digital marketing, a decade ...
The Convergence of Google SEO & Amazon - with Scott Walldren - Episode 273
Ecommerce Braintrust - January 17, 2023 16:36 - 19 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are speaking once again with Scott Walldren, the Director of SEO for Acadia. Make sure you tune in to find out more! Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice ...
Ecommerce-Specific SEO Strategies - with Scott Walldren - Episode 272
Ecommerce Braintrust - January 10, 2023 16:42 - 26 minutes ★★★★★ - 24 ratingsIn today’s podcast we are speaking with Scott Walldren, the Director of SEO for Acadia. Make sure you tune in to find out more! Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for ...
Before You Buy A Customer Data Platform, Listen To This - with Seth Hirsch - Episode 271
Ecommerce Braintrust - December 20, 2022 16:24 - 20 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are continuing our conversation about CDPs with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients. ...
Introduction to CDPs (Customer Data Platforms) with Seth Hirsch - Episode 270
Ecommerce Braintrust - December 13, 2022 17:36 - 25 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients. Make sure you tune in to find ...
Ecommerce Predictions for 2023 With Russ Dieringer
Ecommerce Braintrust - December 06, 2022 16:41 - 38 minutes ★★★★★ - 24 ratingsToday Kiri speaks with a returning guest, Russ Dieringer - founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in eCommerce, for 2023. Make sure you tune in to find out more!
Retail Media Deep Dive: Recap - Episode 268
Ecommerce Braintrust - November 29, 2022 17:14 - 17 minutes ★★★★★ - 24 ratingsOver the past 5 episodes, Kiri has spoken with 6 brand-side ecommerce practitioners about retail media. As an emerging discipline and marketing channel, people touching retail media want to understand how retail media is organized, managed, and viewed within other organizations. While new...
Retail Media Deep Dive: Matt Krueger, EastPoint Sports, and Matt Volk, KEEN - Episode 267
Ecommerce Braintrust - November 22, 2022 17:56 - 34 minutes ★★★★★ - 24 ratingsToday Kiri speaks with two guests, Matt Krueger, Vice President of Digital (Amazon & DTC), at EastPoint Sports, and Matt Volk, Director of Performance and Analytics for Pure Play at KEEN. They discuss retail media. Make sure you tune in to find out more! Matt Krueger is the Vice President o...
Retail Media Deep Dive: Ingrid Milman Cordy from Nestle Health Sciences - Episode 266
Ecommerce Braintrust - November 15, 2022 16:44 - 32 minutes ★★★★★ - 24 ratingsToday Kiri speaks with friend, collaborator, and Sr. Director of Digital Strategy at Nestle Health Science, Ingrid Milman Cordy. Make sure you tune in to find out more! Ingrid has been a thought-leader in the DTC, Digital Marketing and eCommerce space for the past 15 years. Leading Digital ...
Retail Media Deep Dive Series: Paulo Cesar Bacarin Filho, from Tom’s of Maine
Ecommerce Braintrust - November 08, 2022 16:27 - 28 minutes ★★★★★ - 24 ratingsIn today's podcast, Kiri speaks with Paulo Cesar Bacarin Filho, eCommerce team leader at the personal care brand Tom’s of Maine, for our “Retail Media Deep Dive” series. Tom’s of Maine is part of the Colgate-Palmolive umbrella and is a market leader and an “OG” in the natural segment.
Retail Media Deep Dive Series: Katie Buczek - Episode 264
Ecommerce Braintrust - November 01, 2022 16:42 - 19 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Katie Buczek, about Retail Media. Katie Buczek leads the Ecommerce business for Amazon, DTC, and retailer websites at Totes Isotoner. Make sure you tune in to find out more! Katie Buczek is a Senior National Account Manager with Totes Isotoner, the wo...
Retail Media Deep Dive Series: Christina Kranz-Kissel - Episode 263
Ecommerce Braintrust - October 25, 2022 17:30 - 22 minutes ★★★★★ - 24 ratingsIn today’s podcast, we are talking with Christina Kranz-Kissel, about Retail Media. Christina has 16 years of experience in ecommerce, and shares some of her insights about RMNs, campaigns, budget, planning, and more!
Retail Media 101 - Opportunities and Challenges for Traditional CPGs - Episode 262
Ecommerce Braintrust - October 18, 2022 16:44 - 23 minutes ★★★★★ - 24 ratingsIn this episode, Kiri shares a recap of her presentation on a Forum for Retail Sales Leaders for CPG brands. Make sure you tune in to find out more!
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