A New Product Launch Strategy With Caroline Adams - Episode 297

Ecommerce Braintrust

English - July 04, 2023 14:53 - 30 minutes - 41.6 MB - ★★★★★ - 24 ratings
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Previous Episode: Mid-Year Check-In: Retail Trends With Russ Dieringer of Stratably - Episode 296

Next Episode: Driving Success in the Digital Era: Aligning Sales and Marketing for the Ecommerce Future with Ben Galvin - Episode 298

In today’s episode, Kiri speaks with Caroline Adams, Sr. Strategic Retail Account Manager at Acadia. In this episode, Kiri and Caroline discuss product launch strategies on Amazon. They also discussed the challenges of product assortment and channel management, as well as the importance of inventory availability and the introduction of tools like the capacity manager in Seller Central and the Born to Run program in Vendor Central.

Make sure you tune in to find out more!

Caroline is a Senior Strategic Account Manager at Acadia where she manages clients like Totes, Murad, Godiva, and Tommy John to grow and manage their Amazon sales channels.