Latest Ecommercebraintrust Podcast Episodes
The Future of Retail Media Platforms With Dean McElwee - Episode 203
Ecommerce Braintrust - August 31, 2021 14:13 - 33 minutes ★★★★★ - 24 ratingsToday we are joined by special guest Dean McElwee, Director of International Ecommerce Strategy, Global Tools and Storage at Stanley Black & Decker Inc. With 18+ years of experience as a commercial leader, Dean has a remarkable track record of designing and implementing innovative growth strat...
Vendor Chargebacks Deep Dive - Episode 202
Ecommerce Braintrust - August 24, 2021 12:43 - 16 minutes ★★★★★ - 24 ratingsToday we have the pleasure to chat with Caroline Adams, one of the Project Managers here at Bobsled Marketing. Caroline recently contributed to one of Bobsled's most popular white papers - Amazon Vendor Chargebacks, A Guide to Avoiding Unnecessary Charges & Increasing Profit on Amazon, and today...
Attitudinal Marketing and 1st Party Customer Data With Vinny O’Brien - Episode 201
Ecommerce Braintrust - August 17, 2021 10:25 - 22 minutes ★★★★★ - 24 ratingsIn today’s episode, we will talk about different skill sets required in eCommerce and the death of the third-party cookie, and what that means for brands. We will discuss how you can acquire your own first-party data so that you're not reliant on cookies in the future, and attitudinal marketing....
Total Growth Accountability in Ecommerce With Molly Schonthal and Chris Perry- Episode 200
Ecommerce Braintrust - August 10, 2021 09:37 - 45 minutes ★★★★★ - 24 ratingsIn today's episode we are talking about growth accountability. Total Growth Accountability is research that Molly and Chris have conducted with the valuable input and feedback from the Digital Shelf Institute’s Executive Forum members. It lays out the barriers that stand in the way of maximum gr...
Protecting your brand from resellers on Amazon- Episode 199
Ecommerce Braintrust - August 03, 2021 11:28 - 30 minutes ★★★★★ - 24 ratingsBeauty & Personal Care is among six top retail categories on Amazon and that is why today we’re joined by Maya Crothers, who is Founder & CEO of Circcell Skincare. Her previous professional experience includes working in energy generation and strategy consulting with Bain & Company. She and he...
The Dirty Little Secret of Profitability in eCommerce - Episode 198
Ecommerce Braintrust - July 27, 2021 08:50 - 18 minutes ★★★★★ - 24 ratingsThis week on the eCommerce Braintrust podcast, we’re sharing with you key points from the report of profitability in eCommerce. Digital has gone from a relatively small percentage of a brand's sales to a larger percentage. While profitability might not have been an issue when the eCommerce chann...
Digital Retail Media Is a Brand New Industry With Mindy Fashaw, COO Of Pacvue
Ecommerce Braintrust - July 20, 2021 13:55 - 29 minutes ★★★★★ - 24 ratingsThis week we’re back with Mindy Fashaw of Pacvue to discuss more topics around digital retail media. We are digging deeper into retail media channels and how to measure performance according to actual business objectives, and not just the legible metrics. Make sure you tune in to find out mo...
Hidden Costs When Selling on Amazon With Mike Ferone
Ecommerce Braintrust - July 13, 2021 11:54 - 28 minutes ★★★★★ - 24 ratingsThis week we are joined by Mike Ferone of Full Circle Brands. We will discuss some of the costs/overhead that Amazon places on brands that don’t exist in other channels or are more legible in other channels, like co-op fees, chargebacks, and prep fees. Do you want to know what kind of things you...
Retail Media Assessment Criteria With Mindy Fashaw of Pacvue
Ecommerce Braintrust - July 06, 2021 09:36 - 23 minutes ★★★★★ - 24 ratingsIn today’s episode, we are joined by Mindy Fashaw of Pacvue. Mindy spent over 10 years at Amazon in various cross-functional roles, including Finance, Third-Party Account Management, Instock Management, and Vendor Management. We’re going to talk about retail media measurement, how much to spend,...
State of eCommerce - Outlook for the Future
Ecommerce Braintrust - June 29, 2021 12:46 - 34 minutes ★★★★★ - 24 ratingsThis week we are joined by Rick Watson who spent 20 plus years as a technology entrepreneur and operator exclusively in the eCommerce industry. We’re here to discuss what’s next for retail and eCommerce, how to make an eCommerce channel more profitable, and how to choose the right marketplace. W...
Amazon Prime Day: Trends and Last-Minute Tips
Ecommerce Braintrust - June 22, 2021 11:29 - 18 minutes ★★★★★ - 24 ratingsWe’re back with the most recent news and trends in the Amazon and Marketplace ecosystem! Today we’re talking about last-minute prep for Prime Day, which is for agencies like Bobsled Marketing, one of the busiest times of the year. Want to know more about Prime Day's major points such as inventor...
Integrating Amazon Into the DTC Playbook, With Calvin Lammers
Ecommerce Braintrust - June 15, 2021 09:30 - 32 minutes ★★★★★ - 24 ratingsToday we’re joined by Calvin Lammers, a Vice President of eCommerce & Digital at Health-Ade. Calvin and Kiri are talking from the brand perspective about how to make sure your Amazon channel is performing effectively in terms of media spend, allocating investment towards innovation, but also the...
Be a Leader as Well as a Learner in eCommerce, With Todd Hassenfelt
Ecommerce Braintrust - June 08, 2021 10:17 - 28 minutes ★★★★★ - 24 ratingsToday we’re joined by Todd Hassenfelt of Simple Mills to discuss his eCommerce journey. In this conversation, you'll see why Todd talks about managing up internal stakeholder engagement and his continuous learning journey, where he has his finger on the pulse of eCommerce and retail trends, and ...
Excelling In eCommerce Logistics With ‘Adapt or Die’ - Author Jeremy Bodenhamer
Ecommerce Braintrust - June 01, 2021 09:39 - 30 minutes ★★★★★ - 24 ratingsThis week on the eCommerce Braintrust podcast we’re joined by Jeremy Bodenhamer, best-selling author of “Adapt or Die”. This book is your survival guide to modern warehouse automation, and gives us insight into order fulfillment, not as an afterthought, but as a strategic moat for your company a...
The Birth of FBA, Amazon’s Private Label Brands, Antitrust and More With “Amazon Unbound” Author Brad Stone
Ecommerce Braintrust - May 25, 2021 09:43 - 32 minutes ★★★★★ - 24 ratingsToday we’re sharing some knowledge about the latest book from our guest Brad Stone - “Amazon Unbound”. The book is a story of a hard-hitting CEO who created such a fertile corporate culture that even at massive size, it repeatedly shocked its own bureaucracy to invent exhilarating new products. ...
Building a High-Performance Internal eCommerce Capability
Ecommerce Braintrust - May 18, 2021 10:31 - 29 minutes ★★★★★ - 24 ratingsToday we’re joined by Christina Vail of Profitero to discuss the most recent report Building a High-Performance eCommerce Organization. We’ll also analyze why there are so many brands saying that they intend to reorganize their internal teams, maturity curve, P&L, and key principles to effective...
Resurrecting Retail With Doug Stephens
Ecommerce Braintrust - May 11, 2021 09:24 - 30 minutes ★★★★★ - 24 ratingsAfter a series of Ads episodes, we’re back with the most recent news and trends in the Amazon and Marketplace ecosystem, together with Kiri Masters. Kiri is hosting Doug Stephens, international best-selling author, and futurist. In today’s episode, you will find out more about Doug’s most recent...
Ads Series: Allocating Marketing Spend For Optimal Results on Amazon and Other Marketplaces
Ecommerce Braintrust - May 04, 2021 09:17 - 35 minutes ★★★★★ - 24 ratingsThe last episode of our Ads Series with Stefan Jordev is bringing you a very insightful talk with Melissa Burdick, the president of Pacvue. This episode is all about the high adoption of Instacart, as well as new tools, services, and reports within Amazon, and Pacvue. Make sure to tune in to ...
Ads Series: Using Advertising Category Benchmarks
Ecommerce Braintrust - April 27, 2021 08:20 - 22 minutes ★★★★★ - 24 ratingsThe ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report. Make sure to tune in to find out more! Brad Kemp...
Ads Series: Bobsled's PPC Philosophy
Ecommerce Braintrust - April 20, 2021 13:25 - 25 minutes ★★★★★ - 24 ratingsToday your host will be Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing and he is talking with Ross Walker. This will talk about how to get the most out of the Amazon sponsored ads efforts, and Bobsled’s PPC Philosophy. Ross is team lead with PPC background at B...
Calculating Your Investment in Amazon Growth
Ecommerce Braintrust - April 13, 2021 15:09 - 36 minutes ★★★★★ - 24 ratingsToday we’re starting out a new AD SERIES on the Ecommerce Braintrust podcast! And we asked Bobsled’s Director of Marketplace Strategy & Insights and Amazon PPC mastermind Stefan Jordev to guide you through some exciting topics. Stefan’s first guest is Bobsled’s Sales Executive, Ken Beemer, ...
Supply Chain Optimization With Kyle Gustafson
Ecommerce Braintrust - April 06, 2021 14:54 - 31 minutes ★★★★★ - 24 ratingsToday we will share some knowledge about the ever-changing climate that we face in eCommerce and especially on the supply chain side of things. Our guest is Kyle Gustafson from Simpactful and recently he has done a few studies on high-impact areas, including things like trade terms with retailer...
Supply Chain Optimization With Kyle Gustafson- EPISODE 182
Ecommerce Braintrust - April 06, 2021 14:54 - 31 minutes ★★★★★ - 24 ratingsDESCRIPTION Today we will share some knowledge about the ever-changing climate that we face in eCommerce and especially on the supply chain side of things. Our guest is Kyle Gustafson from Simpactful and recently he has done a few studies on high-impact areas, including things like trade terms...
Staying up to Date With Ecommerce: Best Practices
Ecommerce Braintrust - March 30, 2021 13:04 - 15 minutes ★★★★★ - 24 ratingsI received a question on LinkedIn: “I just finished Instacart for CMOs and ordered Amazon for CMOs. Thanks for the great primer - it was a really helpful framework and I found the various perspectives, challenges, and considerations you shared very helpful to grasp the full landscape of the chan...
Navigating DTC Alongside Marketplaces With Richard Chapple From the Growth Foundation
Ecommerce Braintrust - March 23, 2021 15:16 - 26 minutes ★★★★★ - 24 ratingsToday we will cover some topics we don’t usually talk about so much on this show. And that is Navigating DTC Alongside Marketplaces. One of the biggest growth areas in retail over the last few years has undoubtedly been direct-to-consumer (DTC) brands. Our guest today is Richard Chapple from the...
News and Trends in the Amazon and Marketplace Ecosystem
Ecommerce Braintrust - March 16, 2021 12:21 - 18 minutes ★★★★★ - 24 ratingsIf you've been tuning in the last few weeks, you would have heard that our conversations were all about Instacart. After series of Instacart episodes, we are back with Amazon news and updates. There have been some significant changes on Amazon and we want to share that with you. And let’s find ...
News and Trends in the Amazon and Marketplace Ecosystem- EPISODE 179
Ecommerce Braintrust - March 16, 2021 12:21 - 18 minutes ★★★★★ - 24 ratingsDESCRIPTION If you've been tuning in the last few weeks, you would have heard that our conversations were all about Instacart. After series of Instacart episodes, we are back with Amazon news and updates. There have been some significant changes on Amazon and we want to share that with you. A...
What retailers think about Instacart (and what that means for brands) - EPISODE 178
Ecommerce Braintrust - March 09, 2021 12:56 - 25 minutes ★★★★★ - 24 ratingsThe relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and ...
What Retailers Think About Instacart (and What That Means for Brands)
Ecommerce Braintrust - March 09, 2021 12:56 - 25 minutes ★★★★★ - 24 ratingsThe relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and ...
What Retailers Think About Instacart (and What That Means for Brands) - Episode 178
Ecommerce Braintrust - March 09, 2021 12:56 - 25 minutes ★★★★★ - 24 ratingsThe relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and ...
Related Ecommercebraintrust Topics