![Ecommerce Braintrust artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts123/v4/95/99/07/9599078a-6c28-8f74-f688-e1919f951c0a/mza_5045529198174746741.png/100x100bb.jpg)
Opting in to Ecommerce Optimization - Episode 219
Ecommerce Braintrust
English - December 21, 2021 13:17 - 24 minutes - 33.9 MB - ★★★★★ - 24 ratingsManagement Business Marketing bobsled amazonnews amazonpodcast bobsledmarketing braintrust ecommerce ecommercebraintrust kirimasters podcastbobsledmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Amazon Advertising 2021: Sizing the Prize - Episode 218
Next Episode: Measuring Success Across the Digital Shelf - Episode 220
In today’s podcast, we are talking with Jon MacDonald about his second book, Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans. We are discussing the 9 “laws” defined in it as well as how they relate to a brand’s maturity.
Make sure you tune in to find out more!
Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of two books on conversion optimization, he regularly contributes content to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.