Latest Customercentric Podcast Episodes
42. Advancing your mission through marketing w/ Annie Agle and Carie Behe
Brand Land - March 02, 2021 12:30 - 43 minutesSome companies ignore social responsibility and some dabble in it, but some — like Cotopaxi — fully embrace it, with a “people and planet over profit” mindset. This week I sat down with Annie Agle, Director of Brand and Impact at B Corp-certified Cotopaxi, and Carie Behe, GTM Marketing Manager...
41. The Little League Rebrand: Relaunching an iconic brand in a global pandemic (part 2) w/ Liz Brown
Brand Land - February 23, 2021 12:30 - 27 minutesRebranding an iconic organization was a challenge in and of itself, but facing a global pandemic during the relaunch was something Liz Brown, Senior Vice President and CMO at Little League International, never expected when she started on the project back in 2019. In this second part of a two-...
40. The Little League Rebrand: Setting the stage for the relaunch of an iconic brand (part 1) w/ Liz Brown
Brand Land - February 16, 2021 17:01 - 31 minutesIt takes creativity, innovation and a decent dose of nerve to tackle a rebrand of one of America’s most iconic sports organizations, especially when the majority of the organization is run by volunteers. But Liz Brown, Senior Vice President and CMO at Little League International, did just that. ...
39. Keys to a successful franchise marketing strategy w/ Christy Barnes
Brand Land - February 09, 2021 12:30 - 26 minutesAs my guest this week said, “We know as marketers that a strong, consistent brand is important to success. It builds customers’ trust.” But it can be tricky to maintain consistency when your company has multiple locations or franchises across a wide geographical area. This week I sat down with...
38. How to help your company believe in the power of marketing
Brand Land - February 02, 2021 16:40 - 41 minutesAs a marketing professional, your job is to get buy-in from customers – but have you ever considered how vital it is to use your marketing skills to get buy-in from the people you work with every day? This week I sat down with Chris Panebianco, CMO at Bankers Healthcare Group, to learn more a...
37. Navigating high-touch sales in a no-contact Covid world w/ Devin Harvey
Brand Land - January 26, 2021 12:30 - 18 minutesIn a business where personal touch is everything, what do you do when a global pandemic has made personal touch nearly nonexistent? Devin Harvey, Director of Marketing Projects at Pegasus Residential, shared with me how his 100% woman-owned apartment management company used preparation and inn...
36. Your marketing isn’t memorable. Here’s how to change it w/ John Oxford
Brand Land - January 19, 2021 12:30 - 30 minutesIt isn’t easy making your brand stand out in what John Oxford calls the “Age of Distraction,” but as he shared with me in this episode, there are specific things you can do to make your brand more memorable. John has (literally) written the book on the subject, “No More Next Time: Marketing in t...
35. Creating consistent corporate branding across different markets w/ Chelsey Puckett
Brand Land - January 12, 2021 12:30 - 24 minutesAll marketers know that consistency in branding is key, but it can be challenging to maintain consistency in a company when you’re dealing with several offices and sales reps across multiple markets. I sat down with Chelsey Puckett, Marketing Manager at Texas Title, to discuss her strategic app...
34. The best frameworks for positioning your brand w/ Garrett Jestice
Brand Land - January 05, 2021 12:30 - 22 minutesOne question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?” For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionab...
34: The best frameworks for positioning your brand w/ Garrett Jestice
Brand Land - January 05, 2021 12:30 - 22 minutesOne question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?” For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionab...
33: Multi-channel marketing – how to do it right w/ Elsa Abramov
Brand Land - December 22, 2020 12:30 - 30 minutesBetween TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging ...
33. Multi-channel marketing – how to do it right w/ Elsa Abramov
Brand Land - December 22, 2020 12:30 - 30 minutesBetween TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging ...
32: Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson
Brand Land - December 15, 2020 12:30 - 22 minutesTechnical SEO can be something of a monster under the bed for marketers, but it plays a significant role in how easy it is for customers to find you and how much trust they’ll place in your brand. We don’t often interview CEOs for the Brand Land podcast, but Geoff Atkinson’s background in mar...
32. Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson
Brand Land - December 15, 2020 12:30 - 22 minutesTechnical SEO can be something of a monster under the bed for marketers, but it plays a significant role in how easy it is for customers to find you and how much trust they’ll place in your brand. We don’t often interview CEOs for the Brand Land podcast, but Geoff Atkinson’s background in mar...
31. What the best small businesses can teach us about branding w/ Mike Barzacchini
Brand Land - December 08, 2020 12:30 - 26 minutesWhen Mike Barzacchini, Director of Marketing Services at Harper College, moved to a Chicago suburb, he started noticing how small, locally-owned businesses were doing branding better than many larger corporations — and he knew there was marketing wisdom to be gained from their successes. Mike...
31: What the best small businesses can teach us about branding w/ Mike Barzacchini
Brand Land - December 08, 2020 12:30 - 26 minutesWhen Mike Barzacchini, Director of Marketing Services at Harper College, moved to a Chicago suburb, he started noticing how small, locally-owned businesses were doing branding better than many larger corporations — and he knew there was marketing wisdom to be gained from their successes. Mike...
30: Differentiating with brand w/ Justin Choi
Brand Land - December 01, 2020 12:30 - 22 minutesNot all brands can be as exciting as electronics, food or apparel. Some are … well, “multi-family real estate” – aka, apartment buildings. But just because your industry isn’t interesting on first glance, it doesn’t mean your brand can’t be. Justin Choi is the Director of Marketing at Sequoia...
30. Differentiating with brand w/ Justin Choi
Brand Land - December 01, 2020 12:30 - 22 minutesNot all brands can be as exciting as electronics, food or apparel. Some are … well, “multi-family real estate” – aka, apartment buildings. But just because your industry isn’t interesting on first glance, it doesn’t mean your brand can’t be. Justin Choi is the Director of Marketing at Sequoia...
29. Building a human brand in B2B w/ David Johnson and Todd Tauber
Brand Land - November 24, 2020 12:30 - 38 minutesThe most successful brands all have one important thing in common: they feel human. But is it possible to build a human-centered brand in the traditionally less-than-human B2B space? I sat down with Degreed’s VP of Brand, David Johnson, and VP of Product Marketing, Todd Tauber, to learn more ...
29: Building a human brand in B2B w/ David Johnson and Todd Tauber
Brand Land - November 24, 2020 12:30 - 38 minutesThe most successful brands all have one important thing in common: they feel human. But is it possible to build a human-centered brand in the traditionally less-than-human B2B space? I sat down with Degreed’s VP of Brand, David Johnson, and VP of Product Marketing, Todd Tauber, to learn more ...
The Challenge of Creating a Seamless Experience with Partners To Accelerate Results: Cristin Pierce
Experience Matters - November 19, 2020 01:59 - 17 minutesCristin Pierce, Director of Business Operations at Officium Labs, joins us on this special episode of the Experience Matters Podcast to tackle the challenge of creating a seamless experience with partners to accelerate results. The 3 Punches covered in this episode: How do you pick the right ...
28: Why brand building often fails w/ Mark Scott
Brand Land - November 17, 2020 12:30 - 37 minutesKnowing why brand building succeeds is great, but sometimes knowing why it fails is even better. When Apixio Chief Marketing Officer Mark Scott proposed the topic “Why brand building often fails” for our discussion, I was intrigued. With more than 20 years of experience in marketing and commu...
28. Why brand building often fails w/ Mark Scott
Brand Land - November 17, 2020 12:30 - 37 minutesKnowing why brand building succeeds is great, but sometimes knowing why it fails is even better. When Apixio Chief Marketing Officer Mark Scott proposed the topic “Why brand building often fails” for our discussion, I was intrigued. With more than 20 years of experience in marketing and commu...
27. How to negotiate professional sports sponsorships successfully w/ Tom Shaw
Brand Land - November 10, 2020 12:30 - 28 minutesThere’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile. In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rooki...
27: How to negotiate professional sports sponsorships successfully w/ Tom Shaw
Brand Land - November 10, 2020 12:30 - 28 minutesThere’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile. In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rooki...
26. The Covid hurry up! Translating in-person experiences into the virtual w/ Daniel Kelly
Brand Land - November 03, 2020 12:00 - 27 minutesWhether it’s in-person or virtual, when it comes to event planning, you have to know your audience. In today’s Brand Land podcast, we talked to the Director of Marketing at Sierra Nevada University, Daniel Kelly, about how he tackled planning a virtual commencement for the school’s Class of 2...
25. Building Trust Through Brand Consistency w/ Marin Rowe
Brand Land - October 27, 2020 05:00 - 29 minutesBuilding a brand is about building trust. But how exactly do you go about doing that, especially when you’re introducing your customers to something new? In today’s podcast, Senior Product Marketing Manager Marin Rowe and I discussed how she used customer feedback and consistent storytelling t...
24. How Covid-19 Affected Creative for the Las Vegas Raiders w/ Sarah Eikmeier
Brand Land - October 20, 2020 06:00 - 26 minutesIn professional sports, everything culminates on game day. But in 2020, game day isn't happening like it used to. How are creative teams producing assets that keep fans excited and engaged when they can't be at the game in person? Sarah Eikmeier, digital designer at Las Vegas Raiders, joine...
23. Lessons in Brand Building from an Analytical, Left-brained Marketer w/ Tony Mickelsen
Brand Land - October 13, 2020 06:00 - 25 minutesThree guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry. So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host. Tony Mickelsen, growth marketing lead at Nei...
22. The Escape Game w/ Teddy Cheek
Brand Land - October 06, 2020 08:00 - 26 minutesEscape rooms have gotten crowded in the last six years. Employers want team-building activities, and families want fun things to do in their free time. The enthusiasm has created a lot of brand confusion for escape room companies. Teddy Cheek, senior director of marketing & brand at The...
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