Latest Copywritingtips Podcast Episodes
Copywriting formulas: Smart copywriting? Or cheating?
Hot Copy - November 30, 2017 05:30 - 16 minutesToday we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both. In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you. Tun...
Writing Clickable Facebook ads
Hot Copy - November 16, 2017 05:30 - 41 minutesFacebook, some of us love it, some of us hate it. But there’s no denying it’s a powerful marketing tool, both for ourselves and our clients. But one area that still bemuses many of us is the dark art of Facebook advertising. We know from experience that randomly boosting posts has very little ...
Uniqueness: How to find a superpower in any business
Hot Copy - November 02, 2017 04:30 - 21 minutesAre you and your business unique? Are your clients? Of course not. We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and you...
Copywriting questions continued
Hot Copy - October 19, 2017 04:30 - 33 minutesWe've been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn't what it was. And we're still not consummate professionals, by any means. In this episode, we get the giggles - a LOT. If two copywriters laughing is not your thing, feel free to skip this episode. ...
Pamela Wilson on accidental copywriting and profitable content marketing
Hot Copy - October 05, 2017 04:30 - 37 minutesWhen do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two? Our guest today has done all those things, and in our interview she shares her jou...
Time management tricks to boost your profit
Hot Copy - September 21, 2017 05:00 - 34 minutesKeep your copywriting business profitable! How well do you manage your time? Are you a time management master or are you constantly feeling like you’re out of time? In this episode, we share some tricks on making sure you have enough time to write awesome copy, find new clients and build y...
Top 11 copywriter questions (and the answers you’ve been waiting for)
Hot Copy - September 07, 2017 05:00 - 41 minutesToday we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved. If you are on a mission to boost your copywriting business and fine tun...
[FLASHBACK] (Re)Discover the secret life of your Hot Copy hosts
Hot Copy - August 24, 2017 04:30 - 19 minutesWe got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first episode. We didn't have a fancy recording set ...
The secret life of an American copywriter
Hot Copy - August 09, 2017 21:56 - 44 minutesToday we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor. She also used to love dressing up as a pirate. In today’s episode going ...
10 elements every copywriting website must have
Hot Copy - July 26, 2017 16:00 - 36 minutesToday we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week. In fact, we’re going to give you a checklist of our 10 most important website bits and bobs - so keep your ear...
[FLASHBACK] New copywriter's guide to blogging
Hot Copy - July 13, 2017 16:00 - 33 minutesBlogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working h...
Writing calls to action (that customers cannot resist)
Hot Copy - June 29, 2017 09:00 - 28 minutesThe humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they cannot help but take the next s...
What we learned at the CopyCon Copywriting Conference
Hot Copy - June 14, 2017 16:00 - 39 minutesIn this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your copywriting caree...
Dealing with rejection: How to turn that frown upside down
Hot Copy - May 31, 2017 16:00 - 34 minutesToday we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over and we’re sharing our...
Eleanor Goold: Personal branding: how much you should you bring to your brand?
Hot Copy - May 17, 2017 16:00 - 46 minutesToday we’re talking personal branding - something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a clear and focused brand can he...
Expert tips on writing email subject lines that get opened, fast!
Hot Copy - May 03, 2017 16:00 - 28 minutesToday we’re talking about email subject lines today. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against fa...
Publishing a business book: A how to guide.
Hot Copy - April 19, 2017 16:00 - 35 minutesToday we’re chatting business books - and whether writing one can help boost your copywriting business. As writers, many of us have a burning designer to be a published author. Some of us even have a secret novel on the go, that we never manage to work on due to client demands. But can we cha...
Joanna Wiebe: The power of conversion copywriting
Hot Copy - April 05, 2017 09:00 - 48 minutesToday we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been ...
Juggling copywriting and family (without going insane)
Hot Copy - March 23, 2017 09:00 - 41 minutesMany copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Tune in to learn: Belinda and Kate’s most used phone apps Our best tips on managing the juggling act The...
Kylie Saunder: My Copywriting Story
Hot Copy - March 09, 2017 10:00 - 36 minutesWe thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now. Kylie Saunder is a Melbourne based copywriter who, according to her web...
Freelancer job sites: the good, the bad and the ugly
Hot Copy - February 23, 2017 10:00 - 30 minutesToday we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and...
Sean D'Souza: The importance of stories in copywriting
Hot Copy - February 09, 2017 10:00 - 45 minutesIn today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywri...
Rebekah Lambert: How to survive as a freelancer
Hot Copy - January 25, 2017 19:38 - 42 minutesToday we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. She helps members of her community cope with the challenges that come with being a freel...
Copywriter Resolutions: Why will this year be different?
Hot Copy - January 11, 2017 20:04 - 29 minutesToday we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you? In this episode, we’ll share our own resolutions and give you some tips on setting resolutions that will...
Copywriting and design: Tips and ideas from Cathy Topping
Hot Copy - December 15, 2016 00:24 - 38 minutesToday we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers...
Our favourite creative and business podcasts
Hot Copy - December 01, 2016 11:00 - 50 minutesIn this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from t...
Your HOT copywriting questions answered!
Hot Copy - November 16, 2016 11:00 - 38 minutesEvery now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes! Sit back, relax and listen to our best answers to some questions you might even have wondered about. Thanks to Kylie Saunder, Johanna Kohler (Compell...
Copywriting subcontracting - A ‘how to’ guide (Business)
Hot Copy - November 03, 2016 10:00 - 44 minutesIn this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee. It’s something I get asked about a lot, as often, as your copywriting busines...
FLASHBACK: How to find copywriting clients
Hot Copy - October 20, 2016 10:00 - 17 minutesThis week we're stepping back in time to revisit one of our all time favourite pods - and by the look of the stats one of your faves too. It's all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no copywriting business...
6 essential ways to market your copywriting business - Part 2
Hot Copy - October 06, 2016 10:00 - 36 minutesWe’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that are in business so it really is essential but what should you spend your time on? Tune in to part two to learn about: Running your own events Content marketing to dev...
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