Latest Copywritingtips Podcast Episodes
6 Essential Ways to Market your Copywriting Business - Part 1
Hot Copy - September 22, 2016 10:00 - 43 minutesIf you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business. This is a big topic so we’ve broken it into two episodes. Our very f...
[FLASHBACK] Copywriting fees – What to charge?
Hot Copy - September 07, 2016 16:00 - 49 minutesThis week we're revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you're just making up numbers in your quotes. Not many copywriters share the...
How to write non cheesy sales copy
Hot Copy - August 24, 2016 16:00 - 43 minutesSo let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’...
Different type of copywriting clients (and how to manage them)
Hot Copy - August 10, 2016 16:00 - 1 hourIn this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing). Tune to learn: Our favou...
A copywriter’s guide to accounting and finances
Hot Copy - July 27, 2016 16:00 - 45 minutesGetting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim. In this episode we talk with Kate’s accountant Karen Goad and ask here all those ...
Why copy formatting is SO important
Hot Copy - July 13, 2016 16:00 - 53 minutesHow to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on how well they receive it. And clever form...
Firing a copywriting client
Hot Copy - June 30, 2016 10:00 - 30 minutesWe've chatted in previous podcasts about how it's impossible to make all clients love you, and how occasionally it's better all around if you just let them go. In this podcast we'll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client. Tune in to le...
What to do when your copywriting client goes A.W.O.L.
Hot Copy - June 15, 2016 16:00 - 31 minutesOnce you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly and others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do? Tune in to learn: Why clients le...
New copywriter's guide to blogging
Hot Copy - June 01, 2016 16:00 - 33 minutesBlogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working h...
What we wish we knew when we started out as copywriters
Hot Copy - May 18, 2016 16:00 - 27 minutesDo you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight! Tune in to learn...
Interview with UK copywriter, Amy Harrison
Hot Copy - May 04, 2016 16:00 - 51 minutesIn this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel. The la...
How to build your copywriting confidence
Hot Copy - April 21, 2016 09:00 - 44 minutesEven the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills... or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and ...
Interview with medical copywriter, Ryan Wallman
Hot Copy - April 06, 2016 16:00 - 34 minutesToday we’re talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles. Tune in to...
The how-to of powerful copywriting testimonials
Hot Copy - March 23, 2016 16:00 - 38 minutesIn the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into gett...
How to build trust with your copy
Hot Copy - March 09, 2016 17:00 - 33 minutesWhen it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write trustworthy copy, inspire confidence and conv...
Interview with copyright expert, Jacqui Pryor
Hot Copy - February 24, 2016 17:00 - 30 minutesThis week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying Solo website. In this podcast...
Why your sign off process is SO important
Hot Copy - February 10, 2016 17:00 - 32 minutesYou've won the copywriting project. Whoo hoo. But now the hard work begins. Although many copywriters might be great writers, they're often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs - can make a huge difference to bot...
Copywriting fees – What to charge?
Hot Copy - January 27, 2016 17:00 - 49 minutesThis week we're talking copywriting fees, what to charge, when to charge and how to charge. We'll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we're not big fans of charging by the word. Tune in to learn: How to work out...
Interview with Valerie Khoo
Hot Copy - January 13, 2016 17:00 - 18 minutesThis week we chat with Valerie Khoo. Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer,...
Setting copywriting goals for 2016
Hot Copy - December 30, 2015 17:00 - 14 minutesA brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping. In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share the...
Copywriters' virtual Christmas party 2015
Hot Copy - December 16, 2015 17:00 - 52 minutesWe both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge! We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure the...
Creative writing versus copywriting
Hot Copy - December 02, 2015 21:20 - 17 minutesIn this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive. Tune in to learn: Kate’s writing achievements and why she put her creative writing on hold Belinda’s surprising admiss...
Hot Copy answers YOUR questions
Hot Copy - November 18, 2015 17:00 - 24 minutesIn this extra special episode of the Hot Copy podcast we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature. Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriti...
Interview with UK copywriter Tom Albrighton
Hot Copy - November 04, 2015 21:50 - 43 minutesTom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom. He’s also the Co-Founder of Professional Copywriters’ Network - the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who...
Interview with writer Kelly Exeter
Hot Copy - October 21, 2015 16:00 - 42 minutesWe’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A life Less Frantic and manager of Swish Design. She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest b...
Copywriting features, benefits and… Disadvantages?
Hot Copy - October 07, 2015 16:00 - 20 minutesBrainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you? In this episode we get technical, talking about features and benefit...
Are you too young (or too old) to be a copywriter?
Hot Copy - September 23, 2015 16:00 - 28 minutesIs there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement...
Interview with blogger Darren Rowse
Hot Copy - September 09, 2015 16:00 - 26 minutesDarren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines...
How to write the perfect video script
Hot Copy - August 26, 2015 16:00 - 45 minutesIf you’re a working copywriter you’re likely to have seen a big increase in the number of customers requesting video scripts. But if you haven’t written one before they can be daunting. In this week’s podcast Kate and Belinda will give you the top tips and advice you need to get started. Want ...
Our 10 favourite copywriting apps and tools
Hot Copy - August 12, 2015 16:00 - 27 minutesWhen you’ve been a copywriter for a while, you learn which copywriting apps and tools help you most, day to day. Some apps help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients. In this episode of H...
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