How to build trust with your copy

Hot Copy

English - March 09, 2016 17:00 - 33 minutes - 30.4 MB
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Previous Episode: Interview with copyright expert, Jacqui Pryor

Next Episode: The how-to of powerful copywriting testimonials

When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.

We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.

Tune in to learn:

How to use specifics, stats and facts to earn trust The importance of clarity and error free content How to use guarantees Using testimonials, clients lists and samples Why fake scarcity and offers don't work Share the pod love!

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Useful links Hemmingway app Podcast 2 – How to find copywriting clients Lies in copywriting – Hyperbole Vs Realism