Latest Copywritingtips Podcast Episodes
Hot Copy Christmas Special!
Hot Copy - December 21, 2021 13:58 - 56 minutesHello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy. So if you’re ready to put up your stockings with us and wait for Father Christmas to slip down your copy chimney...
End of Series 1! Series 2 coming in 2021.
Hot Copy - September 23, 2020 04:30 - 29 minutesDid you know we've been creating this podcast since 2015 -- never missing an episode? Well, not until 2020. 2020 has been the year of "the surge" for us both. In this special episode, we go through how we've handled working through the pandemic and what's happening with the Hot Copy podcas...
Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden
Hot Copy - August 27, 2020 04:30 - 19 minutesHave you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream ...
Crinkly Copywriting: Can you still write great copy when you're 60+? with Mary Cameron
Hot Copy - August 13, 2020 04:30 - 28 minutesFiguring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to ...
Creating content that connects for SaaS businesses with Kat Ambrose
Hot Copy - July 16, 2020 04:30 - 27 minutesSaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy. And a particular type of copy. When we write for SaaS companies we’re writing easy to understand words for...
The secret to authority-boosting podcast pitches with Mai-Kee Tsang
Hot Copy - July 02, 2020 04:30 - 1 hourBeing a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod. But getting on a podcast is not quite as easy as just asking the ...
The Ultimate Guide to Magazine Pitching with Rachel Smith
Hot Copy - June 18, 2020 04:30 - 40 minutesDo you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school. But there's more. She was also a feature editor for her uni newspaper interviewing Blu...
The Ultimate Guide to Magazine Pitching with Rachel Smith
Hot Copy - June 17, 2020 11:00 - 40 minutesDo you want to know a secret? I never wanted to be a copywriter. My dream was to be a magazine writer. I was voted “Girl Most Likely To Write For Smash Hits” when I was at school. I was a feature editor for my uni newspaper interviewing Blur and Bob Monkhouse. I interned at several sexy mu...
Why You Need a Personal Brand (and How to Create it) with Mike Kim
Hot Copy - June 04, 2020 04:30 - 1 hourAs copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it...
Human Centred Branding with Anita Siek
Hot Copy - May 21, 2020 04:30 - 42 minutesHuman-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-l...
Copywriting for the arts with Ali Strachan
Hot Copy - May 07, 2020 04:30 - 19 minutesWe are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful busin...
Copywriting and COVID19
Hot Copy - April 22, 2020 02:33 - 49 minutesDid you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music. Lockdown with memberships, communities, course...
Demystifying Tender Writing with Estelle Fallon
Hot Copy - April 09, 2020 04:30 - 53 minutesSome industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a...
Medical copywriting unpacked with Nerissa Bentley
Hot Copy - March 11, 2020 04:30 - 28 minutesHow many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed th...
Copy Collaboration: How to make it work
Hot Copy - February 20, 2020 05:30 - 37 minutesThe truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a good thing? In agency life we’re often paired with designers (sh...
Sending cold emails with Laura Lopuch
Hot Copy - February 06, 2020 05:30 - 43 minutesDoes cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networkin...
SEO copywriting: How to package it, sell it, and do a great job
Hot Copy - January 15, 2020 21:30 - 51 minutesSEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients. The question most often asked? What does an SEO copywriter actually do? ...
Christmas tips and the secret to an explosive 2020
Hot Copy - December 19, 2019 05:30 - 42 minutesChristmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans for Christmas 201...
The Art of Direct Response Copy with Glenn Fisher
Hot Copy - November 14, 2019 03:45 - 40 minutesToday, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, includi...
Ghostwriting with Cindy Childress
Hot Copy - October 24, 2019 04:30 - 40 minutesGhostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK? That’s the kind of g...
10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland
Hot Copy - October 03, 2019 04:30 - 44 minutesSteve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy l...
The Hot Copy news you NEED to know
Hot Copy - September 12, 2019 04:30 - 45 minutesHave you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also ...
Making money writing ebooks - Steve Slaunwhite
Hot Copy - July 18, 2019 04:30 - 44 minutesLead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely! To share HOW copywriters to land some high paying ebook...
Nailing Instagram with Ami Williamson
Hot Copy - June 20, 2019 04:30 - 32 minutesHow do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismis...
The unexpected problem with copywriting success
Hot Copy - June 06, 2019 04:30 - 36 minutesWhen we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the grass really greener or are there just different pr...
How to work with agencies with Kate Merryweather
Hot Copy - May 02, 2019 04:30 - 48 minutesAs copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? ...
Is copywriting making you a bad parent?
Hot Copy - April 18, 2019 10:00 - 45 minutesAre you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copywriters running ...
TCC IRL NYC: Super tips from the experts
Hot Copy - April 04, 2019 04:30 - 14 minutesWe went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real...
Sweary Copy: Smart tactic or too try hard?
Hot Copy - March 21, 2019 04:30 - 30 minutesTo swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that...
From copywriting to copyking: How Rob Marsh mastered the art of copywriting
Hot Copy - March 07, 2019 05:30 - 45 minutesRob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too! The golden question is of course “...
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