Latest Copywritingtips Podcast Episodes
Different type of copywriting clients (and how to manage them)
Hot Copy - February 21, 2019 05:30 - 59 minutesAre you ready for a journey into the past? We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with the...
Psychology based copywriting tips: Cath Fowler
Hot Copy - February 07, 2019 05:30 - 44 minutesCold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable? ...
Writing long form FB ads (that convert like crazy): Justin Blackman
Hot Copy - January 31, 2019 05:30 - 52 minutesWe’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words! And they work. Why do they work and how can you write ...
Time saving tips for busy copywriters: Kate Christie
Hot Copy - January 17, 2019 05:30 - 43 minutesTime. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more, I’ve tried and now I think I’ve scared the assistant at the grocery store. How do we choose what’s worthy of investing our time in...
From teacher to copywriter: Chris Cooper
Hot Copy - January 03, 2019 05:30 - 47 minutesImagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into ...
Surviving Christmas + Q&A
Hot Copy - December 20, 2018 05:30 - 49 minutesIt’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business. In...
The science of conversational copywriting with Nick Usborne
Hot Copy - December 06, 2018 05:30 - 47 minutesDid you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting a...
Why are some copywriters so expensive
Hot Copy - November 22, 2018 05:30 - 32 minutesIn our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service. We shared some helpful tips but we’re going in deeper today. Namely, how do you off...
Is your copywriting business a sock in a box?
Hot Copy - November 07, 2018 19:51 - 25 minutesWe’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and what do we find? A sock in a b...
Expert email marketing: Sarah Anderson
Hot Copy - October 25, 2018 04:30 - 48 minutesEmail is dead! No it isn’t! Email is the most powerful marketing tool on the planet! Which is it and how can copywriters use email marketing to boost their business? In this episode, Belinda chats to email marketing strategist Sarah Anderson. Sarah generously shares her tips on email marketi...
How to take your copywriting global
Hot Copy - October 10, 2018 04:30 - 29 minutesLanguage localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Today, we’re covering the differences you need to know to take your copywriting global. Well, at l...
What is a copy deck anyway?
Hot Copy - September 27, 2018 04:30 - 35 minutesIf you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business. Tune in to learn: What is a copy deck ...
10 tips on Writing Better with Amanda VanElderen
Hot Copy - September 13, 2018 04:30 - 25 minutesNow we’re all copywriters here, right? So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing... Or your ransom notes are going unanswered... Or people are ...
Perfect proofreading for error free copywriting
Hot Copy - August 30, 2018 04:30 - 26 minutesIt’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients. Neither of us does this ... in fact, we don’t even do our own proofreading. Are you ...
10 easy marketing wins for Copywriters
Hot Copy - August 16, 2018 04:30 - 39 minutesWe all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients' marketing, we sometimes neglect our own. So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more aware...
How copywriters can use social media to build their personal brand
Hot Copy - August 02, 2018 04:30 - 46 minutesWith D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker's Children Syndr...
Writing copy for SAAS businesses, with Kaleigh Moore
Hot Copy - July 19, 2018 04:30 - 34 minutesWe’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance. Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry. Today, we’re digging into writing for S...
What keeps copywriters awake at night (and some simple solutions) with Robert Gerrish
Hot Copy - June 14, 2018 04:30 - 44 minutesTactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney. H...
Revisions and approvals - step by step process (part 2)
Hot Copy - May 30, 2018 04:30 - 37 minutesOur last episode focused on beating the blank page and getting your first draft ready. You’ve hit send… but now what? How do you manage the revisions process (especially when it seems to derail everything) and get the client through to approval? If you weren’t nervous enough staring at a b...
Beat the blank page! Our copywriting process from blank page to first draft
Hot Copy - May 17, 2018 02:55 - 31 minutesDoes the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…? You’re not alone. Once you land a job, starting the actual writing can feel like...
Hot Copy Q&A
Hot Copy - May 03, 2018 04:30 - 31 minutesAs copywriters with our very own podcast, we’re often asked questions. Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs. So, every now and then we like to pull some out and answer them. ...
Writing conversational copy with Vikki Ross
Hot Copy - April 18, 2018 21:46 - 40 minutesThese days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we’re chatting with an...
Micro copy: How to make a big impact with small copy
Hot Copy - April 05, 2018 04:30 - 26 minutesSo, you’ve finally finished writing your client’s copy. The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing. But you’ve forgotten something. That’s right — your microcopy. We know, we know. Mic...
The secret to writing profitable Google AdWords
Hot Copy - March 22, 2018 04:30 - 33 minutesMany of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1? And are writing Google AdWords a profitable part of a copywriter’s portfolio of projects? Today we’re talking to Google AdWords expert, Melinda Sam...
Leaving your day job to become a copywriter
Hot Copy - March 08, 2018 05:30 - 34 minutesDeciding to change jobs is a big decision. Deciding to actually ditch your job (and the loveliness of a regular salary) to become a freelancer can seem like an enormous risk. So, how can you prepare for and transition into life as a freelance copywriter? That’s what we’re talking about toda...
How virtual Assistants can help your copywriting business
Hot Copy - February 22, 2018 05:30 - 53 minutesAs copywriters, we know that one thing we have far too little of is time. But is it actually possible to delegate some of your work to others? We’re not talking about sub-contracting copywriting work to more junior writers. We’re talking about handing off the day-to-day admin to another human....
Copywriting in sickness and in health
Hot Copy - February 08, 2018 05:30 - 32 minutesCould your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks? Whether it’s a cold, a hangover or something more long-term, when we work for ourselves the ramifications to our business can be serious. Especially if we’re talking about...
[FLASHBACK]: Darren Rowse: From blogger to entrepreneur
Hot Copy - January 25, 2018 05:30 - 27 minutesDarren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines ...
Charities and NFPs: Copywriting tips from Andrea Rowe
Hot Copy - January 11, 2018 05:30 - 42 minutesWe know that many copywriters love the idea of writing copy for charities and Not For Profits, it’s a way of using our copywriting superpowers for good. But what are the challenges of working with charities? Should you charge less? What are the differences between writing copy for charities ...
How to be a happy and motivated copywriter
Hot Copy - December 14, 2017 05:30 - 35 minutesAlthough we love being copywriters we know it’s not all unicorns and rainbows. There are the ups and the downs, the highs and the woes. And while we can create a template for a copy deck it’s not so easy to come up with a cheatsheet for happiness. So what do you do when you’ve lost your creat...
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