Uniqueness: How to find a superpower in any business

Hot Copy

English - November 02, 2017 04:30 - 21 minutes - 19.9 MB
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Previous Episode: Uniqueness: How to find a superpower in any business

Next Episode: Writing Clickable Facebook ads

Are you and your business unique? Are your clients? Of course not.

We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy.

In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.

Tune in to learn:

Why uniqueness is a myth Our 6 tips to find a superpower that no one else talks about Why pencils are better than pens. Or is it the other way around?

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Thanks to Lizzcluk from Australia for a fantastic review of the show.

Useful links: How to differentiate your product (when it’s far from unique). Lessons from Pine O Cleen