Latest Channelsales Podcast Episodes
226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
B2B Marketing and More With Pam Didner - March 24, 2023 04:12 - 20 minutes ★★★★★ - 22 ratingsWelcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for yo...
225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal
B2B Marketing and More With Pam Didner - December 15, 2022 08:00 - 20 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on...
224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising
B2B Marketing and More With Pam Didner - October 11, 2022 07:00 - 19 minutes ★★★★★ - 22 ratingsWelcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you ...
223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy
B2B Marketing and More With Pam Didner - September 27, 2022 07:00 - 26 minutes ★★★★★ - 22 ratingsWelcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, ...
222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers
B2B Marketing and More With Pam Didner - September 20, 2022 07:00 - 16 minutes ★★★★★ - 22 ratingsWelcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B p...
221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career
B2B Marketing and More With Pam Didner - August 23, 2022 22:14 - 25 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested ...
220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course
B2B Marketing and More With Pam Didner - July 26, 2022 07:00 - 6 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question ...
219 - ft. Christina Del Villar - How Marketers Can Talk So the C-Suite Understands
B2B Marketing and More With Pam Didner - July 19, 2022 07:00 - 25 minutes ★★★★★ - 22 ratingsPam Didner: A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is our guest today. She's the author of the book called Sway. Does that sound cool or what? Christina Del Villar: I think so. Pam Didner: And the bo...
219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI
B2B Marketing and More With Pam Didner - July 19, 2022 07:00 - 25 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicatin...
218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace
B2B Marketing and More With Pam Didner - July 12, 2022 07:00 - 9 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional i...
217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career
B2B Marketing and More With Pam Didner - June 28, 2022 07:00 - 8 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you w...
216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads
B2B Marketing and More With Pam Didner - June 14, 2022 07:00 - 26 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertisi...
215 - ft. Robert Rose: The Myth of the Empowered Buyer
B2B Marketing and More With Pam Didner - June 07, 2022 07:00 - 19 minutes ★★★★★ - 22 ratingsHey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we ar...
214 - SOLO: How To Navigate the (Not So) Big and Scary Martech Stack
B2B Marketing and More With Pam Didner - May 24, 2022 07:00 - 8 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I'll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. Here's what you need to do to naviga...
214 - How To Navigate the (Not So) Big and Scary Martech Stack
B2B Marketing and More With Pam Didner - May 24, 2022 07:00 - 8 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive martech stack. I’ll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. In this episode: What makes martech St...
213 - ft. Erika Heald: How to Build B2B Thought Leadership
B2B Marketing and More With Pam Didner - May 17, 2022 07:00 - 25 minutes ★★★★★ - 22 ratingsHello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we talk about B2B thought leadership in the context of B2B market...
212 - ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business
B2B Marketing and More With Pam Didner - May 10, 2022 07:00 - 22 minutes ★★★★★ - 22 ratingsWelcome to another episode, B2B Marketing & More. I have an exceptional guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing, President and CEO of Marketing Mojo. Today Janet shares data-first marketing tips and how to put data at the beginning of what businesses nee...
211 - SOLO: How to Enable Sales and Marketing Alignment Within an Enterprise
B2B Marketing and More With Pam Didner - May 03, 2022 07:00 - 8 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What's the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently and have some actionable id...
210 - SOLO: How To Build Better Communication With Your Sales Team
B2B Marketing and More With Pam Didner - April 19, 2022 07:00 - 7 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is about building better communication with sales and setting clear expectations. After listening to this episode, you'll know exactly what you need to do to navigate the process easily. Learn how to ...
209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers
B2B Marketing and More With Pam Didner - April 05, 2022 07:00 - 28 minutes ★★★★★ - 22 ratingsHello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must...
208 - SOLO: The Fundamentals of Product Positioning
B2B Marketing and More With Pam Didner - March 29, 2022 07:00 - 13 minutes ★★★★★ - 22 ratingsHello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with...
207 - ft. Kayla Graham: Sales and Marketing Alignment for Startups
B2B Marketing and More With Pam Didner - March 15, 2022 07:00 - 28 minutes ★★★★★ - 22 ratingsA big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal...
206 - ft. Vidhya Ravi: Marketers, Get to Know Your UX Designers
B2B Marketing and More With Pam Didner - March 08, 2022 08:00 - 27 minutes ★★★★★ - 22 ratingsWelcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya will share how her diverse background in marketing and strategy helps shape ...
205 - ft. Ryan Staley: Essential Qualities of a High-Performing Salesperson
B2B Marketing and More With Pam Didner - March 01, 2022 08:00 - 19 minutes ★★★★★ - 22 ratingsA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sale...
204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business
B2B Marketing and More With Pam Didner - February 22, 2022 08:00 - 33 minutes ★★★★★ - 22 ratingsA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, C...
203. SOLO - Breaking Bad News In Business: Three Approaches To Use
B2B Marketing and More With Pam Didner - February 15, 2022 08:00 - 6 minutes ★★★★★ - 22 ratingsHi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management th...
203 - SOLO - Breaking Bad News In Business: Three Approaches To Use
B2B Marketing and More With Pam Didner - February 15, 2022 08:00 - 6 minutes ★★★★★ - 22 ratingsHi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management th...
202 - ft. Steve Kearns: Essential Tips for Data-Driven B2B Social Media Marketing Strategy [A LinkedIn Case Study]
B2B Marketing and More With Pam Didner - February 08, 2022 08:00 - 24 minutes ★★★★★ - 22 ratingsA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had a fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Steve shared his experience, including lessons learned in a blog migration. I captu...
BONUS: LinkedIn's Steve Kearns on Blog Submissions and Boosting SEO
B2B Marketing and More With Pam Didner - February 01, 2022 08:01 - 11 minutes ★★★★★ - 22 ratingsI had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on glob...
201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)
B2B Marketing and More With Pam Didner - February 01, 2022 08:00 - 28 minutes ★★★★★ - 22 ratingsHello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Today's episode is about scaling global business with a centralized content strategy. We had such a great conver...
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