223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

B2B Marketing and More With Pam Didner

English - September 27, 2022 07:00 - 26 minutes - 18.7 MB - ★★★★★ - 22 ratings
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Previous Episode: 222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers

Next Episode: 224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising

Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus.

Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history.

In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy.

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