B2B Marketing and More With Pam Didner artwork

B2B Marketing and More With Pam Didner

249 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 22 ratings

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.

As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit pamdidner.com.

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Episodes

226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success

March 21, 2023 07:00 - 20 minutes - 14.2 MB

Pam Didner: Hello everyone. Welcome to another episode of B2B Marketing and More with Pam Didner. Yay. I haven't done a lot of episodes lately. That's because I was busy, I don't know, writing a novel! Yes, I'm writing a novel. I will tell you more little later in a different episode, but today I have a special guest for you and she is a Director of Demand Generation for HMI Performance Incentive. And she is Agnes Fotino O'Connell. Hey Agnes, so happy to have you here.   Agnes Fotino O’C...

225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal

December 15, 2022 08:00 - 20 minutes - 14.2 MB

A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing ...

224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising

October 11, 2022 07:00 - 19 minutes - 14.1 MB

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

September 27, 2022 07:00 - 26 minutes - 18.7 MB

Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any ...

222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers

September 20, 2022 07:00 - 16 minutes - 11.5 MB

Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidne...

221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career

August 23, 2022 22:14 - 25 minutes - 17.7 MB

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam.  Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marke...

220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

July 26, 2022 07:00 - 6 minutes - 4.86 MB

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?  In today’s episode, I will: Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are th...

219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI

July 19, 2022 07:00 - 25 minutes - 18.2 MB

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact. ————— If you want to ch...

219 - ft. Christina Del Villar - How Marketers Can Talk So the C-Suite Understands

July 19, 2022 07:00 - 25 minutes - 18.2 MB

Pam Didner: A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is our guest today. She's the author of the book called Sway. Does that sound cool or what?   Christina Del Villar: I think so.   Pam Didner: And the book is all about marketing strategy, revenue and growth. Woo-hoo. Like me, she is also a B2B marketer. So welcome, Christina.   Christina Del Villar: Thank you so much for having me. I'm super exci...

218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace

July 12, 2022 07:00 - 9 minutes - 6.72 MB

A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional intelligence? Why is it important? What can you do to improve it? ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Fac...

217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career

June 28, 2022 07:00 - 8 minutes - 6.24 MB

A big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you what I did so that you can be your unique self with complete confidence. Here are four tips to overcome imposter syndrome and boost your career. If you want to chat, reach out on any social media c...

216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads

June 14, 2022 07:00 - 26 minutes - 24.3 MB

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Here are practical tips for running LinkedIn ads. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook c...

215 - ft. Robert Rose: The Myth of the Empowered Buyer

June 07, 2022 07:00 - 19 minutes - 13.9 MB

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook com...

214 - SOLO: How To Navigate the (Not So) Big and Scary Martech Stack

May 24, 2022 07:00 - 8 minutes - 6.56 MB

A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I'll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. Here's what you need to do to navigate martech stack. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Ge...

214 - How To Navigate the (Not So) Big and Scary Martech Stack

May 24, 2022 07:00 - 8 minutes - 6.56 MB

A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive martech stack. I’ll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. In this episode: What makes martech Stack complicated What is the best way to navigate the martech stack How to plan your martech budget How to build a martech stack Why and how to include paid media in your marketing Quotes from...

213 - ft. Erika Heald: How to Build B2B Thought Leadership

May 17, 2022 07:00 - 25 minutes - 18.2 MB

Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we talk about B2B thought leadership in the context of B2B marketing specifically. What makes it essential for marketers and companies, and why do they need to be aware of generating thought leadership. Tune in to learn how to build B2B thought leadership. ————...

212 - ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business

May 10, 2022 07:00 - 22 minutes - 16.2 MB

Welcome to another episode, B2B Marketing & More. I have an exceptional guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing, President and CEO of Marketing Mojo. Today Janet shares data-first marketing tips and how to put data at the beginning of what businesses need to do. Learn more about a modern approach to data-driven business. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my ...

211 - SOLO: How to Enable Sales and Marketing Alignment Within an Enterprise

May 03, 2022 07:00 - 8 minutes - 6.19 MB

A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What's the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently and have some actionable ideas as to how you should approach this challenge. Here's how you can enable sales and marketing alignment in an enterprise. ————— If you want to chat, reach out on any social media channels or e...

210 - SOLO: How To Build Better Communication With Your Sales Team

April 19, 2022 07:00 - 7 minutes - 5.54 MB

A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is about building better communication with sales and setting clear expectations. After listening to this episode, you'll know exactly what you need to do to navigate the process easily. Learn how to build better communication with your sales team. ————— If you want to chat, reach out on any social media channels or email me at [email protected].  You can also join my Facebook community: B...

209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers

April 05, 2022 07:00 - 28 minutes - 26.8 MB

Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some o...

208 - SOLO: The Fundamentals of Product Positioning

March 29, 2022 07:00 - 13 minutes - 18.6 MB

Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, understanding your products, and overall marketing communications. Here are the fundamentals of product positioning. ————— If you want to chat, ...

207 - ft. Kayla Graham: Sales and Marketing Alignment for Startups

March 15, 2022 07:00 - 28 minutes - 20 MB

A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies Learn m...

206 - ft. Vidhya Ravi: Marketers, Get to Know Your UX Designers

March 08, 2022 08:00 - 27 minutes - 19.4 MB

Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya will share how her diverse background in marketing and strategy helps shape her perspective and work in UX research. Here's why marketers need to know their UX designers. ————— If you want to chat, reach out on any social media channels or email me at [email protected]...

205 - ft. Ryan Staley: Essential Qualities of a High-Performing Salesperson

March 01, 2022 08:00 - 19 minutes - 13.2 MB

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sales operating systems in less than 3 months. Today, we talk about the essential characteristics of effective salespeople. ————— If you want to chat, reach out on any social media channels or email...

204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

February 22, 2022 08:00 - 33 minutes - 23.2 MB

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas. Tune in to learn how to encourage innovation in your B2B business. ————— ...

203 - SOLO - Breaking Bad News In Business: Three Approaches To Use

February 15, 2022 08:00 - 6 minutes - 4.92 MB

Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a deck together. So here are three approaches to use to help you maintain that respect you have as a subject matter expert. Use these three approaches to break the bad news...

203. SOLO - Breaking Bad News In Business: Three Approaches To Use

February 15, 2022 08:00 - 6 minutes - 4.92 MB

Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a deck together. So here are three approaches to use to help you maintain that respect you have as a subject matter expert. In this episode: No Sugar Coating approach Ev...

202 - ft. Steve Kearns: Essential Tips for Data-Driven B2B Social Media Marketing Strategy [A LinkedIn Case Study]

February 08, 2022 08:00 - 24 minutes - 17.5 MB

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had a fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Steve shared his experience, including lessons learned in a blog migration. I captured a big chunk of it in Part 1. And now, here’s Part 2, and we’re going to talk about social media marketing, blog writing and more. ————— If you want to chat, reach out on any social media chann...

BONUS: LinkedIn's Steve Kearns on Blog Submissions and Boosting SEO

February 01, 2022 08:01 - 11 minutes - 8.35 MB

I had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing, you should definitely check it out. Part 2 is about social media marketing and how he goes about doing it.   In this bonus episode, Steve shares how his team evaluates intern...

201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)

February 01, 2022 08:00 - 28 minutes - 19.9 MB

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the show, so I decided to break it into two parts. So, if you want to scale your content across regions, stay tuned for Part 2, to hear more of the business nuggets. ————— I...

200 - SOLO: Starting a New Job? Three Tips To Ensure Success

January 25, 2022 08:00 - 8 minutes - 5.17 MB

Hi, a big hello from Raleigh, North Carolina. This episode is rather special. It's episode 200, and I can't believe I have published 200 episodes of the B2B Marketing & More podcast. All without any sponsorships… If you are a regular listener, I want to thank you from the bottom of my heart. I don't always hear from you, but I know you are out there working hard. Keep up the good work. Speaking of keeping up the good work, some of you reached out to me in January and asked me if I have any...

199 – ft. Bryan Collins: How Keywords, SEO, and Technologies influence Modern Business Writing

January 11, 2022 08:00 - 27 minutes - 19.1 MB

Hi, and welcome to another episode of B2B Marketing & More. My guest today is Bryan Collins. He was a full-time copywriter at Sage, and now he's a nonfiction writer, and host and director of Become a Writer Today podcast. Today, we talk about copywriting, keywords, technology and how all those elements influence content marketing and modern business writing. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Face...

198 - Thinking of Starting a B2B podcast? Here's What You Need to Know

January 04, 2022 08:00 - 33 minutes - 23.4 MB

Hello from Portland, Oregon. For my first episode of 2022, I want to do something slightly different. I invited my team to be part of the podcast and the video. Yay!  Meet Gretchen Kilby, a podcast editor and Iva Ignjatovic, my social media manager. Both of them are the invisible hands that put my podcast together. Today we talk about our content creation process, and how to start a B2B podcast. Gretchen and Iva, welcome. Glad to have you! Tune in to hear tips on how to start your podcas...

197 – Ask the Experts: Trends to Grow Your Business

December 14, 2021 08:00 - 22 minutes - 13.5 MB

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. It's hard to believe we're almost at the end of the year. So much has happened. I thought it would be helpful to identify some of the business growth trends and the marketing topics that stood out and will keep trending. That also allows me to revisit some of the wonderful conversations on this podcast with my guests. Felix Krueger, CEO of Krueger Marketing, Ann Handley, Chief Content Officer of Mar...

196 - ft. Danny Nail: How to Scale Your Account-Based Marketing

December 07, 2021 08:00 - 29 minutes - 24.3 MB

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more. Today, we talk about ABM and how to scale Account-Based Marketing with my guest Danny Nail, Account-Based Engagement Manager at Microsoft. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 

195 – Ask the Experts: Proven Tips for Sales and Marketing Alignment

November 23, 2021 08:00 - 20 minutes - 17.2 MB

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today's episode features some of my previous guests and a topic that comes up in almost all my podcast conversations: How can sales and marketing teams work together? The answer isn't that simple because so much has changed with the pandemic in the past two years. At the same time, there were also many changes in digital marketing, and the corporate culture within the businesses differs from company t...

194 - ft. Paul Cowan: Bridging the Gap Between Marketing and Product Experience

November 16, 2021 08:00 - 30 minutes - 21.6 MB

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers. Today we talk about how to bridge the gap between marketing and product experience. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get...

193 - ft. Jharry Guevara: Tips for a Successful Career Transition

November 09, 2021 08:00 - 24 minutes - 20.3 MB

A big hello from Raleigh, North Carolina. Yes. I moved to Raleigh from Portland a couple of weeks ago. So now I'm doing my recording in Raleigh. So if you are ever in Raleigh, reach out to me. Let's have a cup of coffee. My guest is Jharry Guevara, a Business Development Manager, Marketing Director at VOIPRIng Network and Zoho Business Software Platform Architect. Today, we are going to talk about what it takes to make a successful career transition. ————— If you want to chat, reach ...

192 - ft. Amy Higgins: How to Prepare for Editorial Success with Salesforce's Director of Content Strategy

November 02, 2021 07:00 - 27 minutes - 22.8 MB

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today, I have an exceptional guest, Amy Higgins. Amy is a Director of Content Strategy at Salesforce. Today, we talk about planning and creating an editorial calendar and editorial strategy for an enterprise. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 

192 - ft. Amy Higgins: How to Prepare for Editorial Success

November 02, 2021 07:00 - 27 minutes - 22.8 MB

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today, I have an exceptional guest, Amy Higgins. Amy is a Senior Director of Content Strategy at Twilio and a former Director of Content Strategy at Salesforce. Today, we talk about planning and creating an editorial calendar and editorial strategy for an enterprise. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Fac...

191 - ft. Melissa Romo: Build a Strong Brand Community with Smart Community Management

October 26, 2021 07:00 - 32 minutes - 22.9 MB

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Melissa Romo, a global head of content, social media, and customer efficacy at Sage. Today, we are going to talk about how to build a strong brand community, and how to use it to drive organic traffic.  ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 

190 - ft. Kristina Jaramillo: Where Marketers Can Better Help Sales Boost Revenue

October 19, 2021 07:00 - 22 minutes - 15.8 MB

A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam. I have a fantastic guest today - Kristina Jaramillo, she is the president of Personal ABM. Kristina is also the co-host of the Stop The Sales Drop podcast. Today we talk about where marketers can better help sales boost revenue. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing...

189 - ft. Ramon Ray: How to Smart Hustle Your Way to Business Growth

October 12, 2021 07:00 - 25 minutes - 23.6 MB

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest today is Ramon Ray. Ramon is the founder of SmartHustle.com, host of Breakfast With Champions, author and global speaker. Ramon is also a successful entrepreneur; he started four companies and sold two of them. Today we talk about how to smart hustle your way to business growth. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can al...

188 - ft. Kevan Lee: Growth Hack Strategies For Your Startup

October 05, 2021 07:00 - 27 minutes - 26 MB

Hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. Today I have another fantastic guest - Kevan Lee. Kevan is a product-led growth and SaaS leader and the head of marketing at Oyster, a distributor HR platform helping companies take care of the global teams. Today we are going to talk about growth hack strategies for startups. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebo...

187 - ft. Mark Emond: With Buyers in Control Sales and Marketing Must Align

September 28, 2021 07:00 - 28 minutes - 20.1 MB

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today I have a very special guest, Mark Emond. Mark is a long-time IBMer, Founder and President of Demand Spring – a B2B revenue marketing consultancy. Today we are going to talk about sales and marketing alignment. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Ge...

186 - ft. Tim Hughes: Social Selling as the New Business Necessity

September 21, 2021 07:00 - 35 minutes - 20.7 MB

Welcome to another episode of B2B Marketing & More. My guest today is Tim Hughes. I met him when I was in London, probably four or five years ago. Tim is a CEO and Co-Founder of DLA ignite, and the author of two books about social selling and sales-marketing alignment - you can check them out on Amazon. He is also the #1 Global social selling pioneer and innovator, and speaker. Today we talk about social selling as a new business necessity. ————— If you want to chat, reach out on any...

185 - ft. Amanda Milligan: How to Get Media Coverage for Your B2B Business

September 14, 2021 07:00 - 28 minutes - 19.8 MB

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl’s Cashing in on Content Marketing podcast, and Head of Marketing at Stacker. Today we talk about content marketing and brand authority through earned media coverage. ————— If you want to...

184 - ft. Scott Brinker: MarTech in Practice: Opportunities, Trends, and Challenges

September 07, 2021 07:00 - 27 minutes - 25.5 MB

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook comm...

183 - ft. Matt Brodie: Simple Tips for Running Successful Facebook Ads

August 31, 2021 07:00 - 19 minutes - 26.8 MB

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Matt Brodie from Brodie Agency, a digital marketer, and he does all paid advertising. In 2020 he decided to branch out on his own, and that’s when he started his agency. Today we talk about paid media, and what it takes to run successful Facebook ads. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your M...

182 - ft. Kyle Roof: Expert Tips to Increase Your Organic Page Ranking

August 10, 2021 07:00 - 26 minutes - 37.2 MB

Welcome to another episode of B2B Marketing & More! Today I welcome a very special guest, Kyle Roof, the founder and Lead SEO of High Voltage SEO, co-founder and SEO instructor at Internet Marketing Gold, and inventor of PageOptimizer Pro. Kyle is joining me today to share expert tips that will help you increase your organic page ranking. ————— If you want to chat, reach out on any social media channels or email me [email protected]. You can also join my Facebook community: Build Y...

Twitter Mentions

@pamdidner 15 Episodes
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