204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business
B2B Marketing and More With Pam Didner
English - February 22, 2022 08:00 - 33 minutes - 23.2 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing business businessmarketing crm leadgeneration outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 203. SOLO - Breaking Bad News In Business: Three Approaches To Use
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books.
In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas.
Tune in to learn how to encourage innovation in your B2B business.
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