Latest Acxiom Podcast Episodes
There Is No AI without Data
Real Identity by Acxiom - April 18, 2024 16:00 - 36 minutes ★★★★★ - 7 ratingsAlly Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interface...
Diving into Composable CDPs
Real Identity by Acxiom - April 02, 2024 09:00 - 32 minutes ★★★★★ - 7 ratingsZach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers....
Will Gardens Grow Their Walls Even Higher?
Real Identity by Acxiom - March 12, 2024 09:00 - 34 minutes ★★★★★ - 7 ratingsGabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, a...
The Actual Impact of AI
Real Identity by Acxiom - February 05, 2024 10:00 - 46 minutes ★★★★★ - 7 ratingsAmazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers Thanks for listening! Follo...
The Cliffhanger for Adtech—Consent, Engage and Measure
Real Identity by Acxiom - January 09, 2024 10:00 - 35 minutes ★★★★★ - 7 ratingsMattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation. T...
2023 Identity Wrap Up
Real Identity by Acxiom - December 13, 2023 13:00 - 32 minutes ★★★★★ - 7 ratingsHosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges ...
Real Talk: A Single Identity Spine Opens Doors, Protects Privacy
Real Identity by Acxiom - November 03, 2023 14:00 - 34 minutes ★★★★★ - 7 ratingsThis month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single ide...
Real Identity: Consistent and Persistent in the Cloud
Real Identity by Acxiom - September 05, 2023 10:00 - 46 minutes ★★★★★ - 7 ratingsJason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enli...
Real Identity: Let’s Finally Deprecate Cookies!
Real Identity by Acxiom - July 28, 2023 20:00 - 37 minutes ★★★★★ - 7 ratingsBuckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategi...
Real Identity: A Balanced View of Data Privacy
Real Identity by Acxiom - July 06, 2023 12:00 - 43 minutes ★★★★★ - 7 ratingsConsidering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK...
Real Identity: How to Engage a Dragon
Real Identity by Acxiom - April 18, 2023 10:00 - 33 minutes ★★★★★ - 7 ratingsImmersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Ja...
Real Identity: The Changing World of Connected TV
Real Identity by Acxiom - March 21, 2023 10:00 - 36 minutes ★★★★★ - 7 ratingsTV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds –...
Turning Data into Human Truths
Real Identity by Acxiom - December 20, 2022 11:00 - 35 minutes ★★★★★ - 7 ratingsThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to und...
Real Identity: Turning Data into Human Truths
Real Identity by Acxiom - December 20, 2022 11:00 - 35 minutes ★★★★★ - 7 ratingsThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to und...
Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle
Real Identity by Acxiom - October 18, 2022 10:00 - 28 minutes ★★★★★ - 7 ratingsRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual ...
5 Ways Retailers Can Make the Holiday Season Jingle
Real Identity by Acxiom - October 18, 2022 10:00 - 28 minutes ★★★★★ - 7 ratingsRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual ...
Interest-based Advertising with Bunkers and Clean Rooms
Real Identity by Acxiom - September 27, 2022 10:00 - 32 minutes ★★★★★ - 7 ratingsDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches...
Real Identity: Interest-based Advertising with Bunkers and Clean Rooms
Real Identity by Acxiom - September 27, 2022 10:00 - 32 minutes ★★★★★ - 7 ratingsDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches...
Real Identity: The Problem-Solving Power of the Cloud
Real Identity by Acxiom - August 30, 2022 10:00 - 33 minutes ★★★★★ - 7 ratingsRob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve real business problems when they harness the power of ...
Real Identity: Delivering Value in the Auto-Buying Process
Real Identity by Acxiom - July 19, 2022 10:00 - 31 minutes ★★★★★ - 7 ratingsWhether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliv...
Real Identity: Now Streaming: The Evolution of CTV
Real Identity by Acxiom - June 30, 2022 10:00 - 40 minutes ★★★★★ - 7 ratingsDive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work...
Real Identity: Where Identity and Data Connect
Real Identity by Acxiom - May 12, 2022 10:00 - 26 minutes ★★★★★ - 7 ratingsListen in as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn’t stop advertisers from matching the right product to the right person for continued ...
Real Identity: Knowledge Builds Trust
Real Identity by Acxiom - April 12, 2022 10:00 - 27 minutes ★★★★★ - 7 ratingsIdentity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem. Thanks fo...
Real Identity: Engagement is an Opportunity
Real Identity by Acxiom - March 22, 2022 10:00 - 31 minutes ★★★★★ - 7 ratingsEvery point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom’s Identit...
The Data Guru Podcast: Connect the Dots with Transaction Data
Real Identity by Acxiom - March 16, 2022 10:00 - 15 minutes ★★★★★ - 7 ratingsAcxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivatio...
Real Identity: The Rosetta Stone of Identity
Real Identity by Acxiom - March 08, 2022 11:00 - 27 minutes ★★★★★ - 7 ratingsGio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better adve...
Real Identity: The Interconnected Identities of Spiderman
Real Identity by Acxiom - February 24, 2022 11:00 - 29 minutes ★★★★★ - 7 ratingsAcxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibili...
Data Guru: Why Measurement Spells Success
Real Identity by Acxiom - February 08, 2022 11:00 - 18 minutes ★★★★★ - 7 ratingsThird party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytic...
Data Guru: New Year, Better Data
Real Identity by Acxiom - January 12, 2022 11:00 - 14 minutes ★★★★★ - 7 ratingsWe maintain a healthy lifestyle, but what about our data? Everyone is sharing their resolutions yet what resolutions could be made to positively impact your first party data? Acxiom’s Data Guru team are the personal trainers ready to listen to your goals and create a plan to maximize your soluti...
Real Identity: The Identity Landscape for 2022
Real Identity by Acxiom - January 04, 2022 11:00 - 33 minutes ★★★★★ - 7 ratingsCameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking...
Related Acxiom Topics