Work Less, Earn More
248 episodes - English - Latest episode: 18 days ago - ★★★★★ - 167 ratingsWork Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
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Episodes
EP 85: How To Use the Power of Video to Attract Limitless Leads Who Are Ready to Buy with Kate Hore-Lacy
September 06, 2021 07:00 - 44 minutes - 40.4 MBWe all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content. Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about? If you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfo...
EP 84: When Should You GIVE UP and Move On? with Gabe Cox
August 30, 2021 07:00 - 35 minutes - 32.9 MBWhenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional. There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether. There are times when you’re bored or unmotivated and a shiny new idea seems like a bette...
EP 83: 5 Things That Will DERAIL You From Achieving Your Goals with Gabe Cox
August 23, 2021 07:00 - 53 minutes - 49.1 MBFar too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon. This week, we’re focusing on the things that can derail you. So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated. But sometimes things literally get in your way. And they can be the reason why...
EP 82: Motivating Yourself When You’re Not Motivated with Gabe Cox
August 16, 2021 07:00 - 31 minutes - 29 MBHow do you stay motivated? Staying motivated is one of the things people think about the most when they think about achieving a goal. How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement? Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way. In the third part of our series on perseverance, we're going to be talking about how to stay motivated. Peo...
EP 81: How to Stick with Your Plan Until You Succeed with Gabe Cox
August 09, 2021 07:00 - 32 minutes - 29.4 MBYou know what your goal is. You know it will take perseverance to get there. Now what? What strategies can you put in place for when you want to give up? What small wins can you put in your path? Today we’re going to talk about how to set yourself up for success from the start. We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your goal. When you’re inspired and excited about your goal and in the planning ph...
BONUS: Build a Business That Can Thrive in Any Economy with John Meese
August 05, 2021 07:00 - 52 minutes - 48.5 MBWe all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better. With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed. But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us. Your business...
EP 80: How to Persevere and Stick with Your Plans Until You're Successful with Gabe Cox
August 02, 2021 04:00 - 43 minutes - 40 MBResults take time. We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do? And how do you know when it really is time to throw in the towel? It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even then you probably won’t have made it to the finish line. So, what to do when ...
EP 79: The Beginners' Guide to Webinars (Part 2)
July 26, 2021 07:00 - 44 minutes - 40.7 MBWebinars are an incredible sales tool. They let you build relationships with your audience and convert lots of sales in a way that is still aligned with you and your values. It doesn’t have to be sleazy or salesy to work. But you knew all that from last week’s episode. Or if you didn’t, definitely go check that out. Now that we know how effective webinars can be and the basics of setting up your first or next webinar, we’re going to talk about webinar content. What e...
EP 78: The Beginners' Guide to Webinars (Part 1)
July 19, 2021 07:00 - 40 minutes - 37.2 MBWebinars consistently convert at a rate of 10 times the rate of email. What is it that makes them such a powerful sales tool? You’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine. They can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some from both ends of that spectrum. Some business owners have even decided they want no...
EP 77: LAUNCH MATH: How to Predict Your Results Before You Launch
July 12, 2021 07:00 - 39 minutes - 35.9 MBAs entrepreneurs, we’re in the business of creating value and trading it with others. Which is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood.. But the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, how can we convince people to buy them? It turns out that making sales is much l...
EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse
July 05, 2021 04:00 - 42 minutes - 38.6 MBWith the events of 2020 behind us, more people than ever before are taking the leap to work for themselves. There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings. But most people are also painfully aware of the challenges of getting started. Is your personality a good fit for freelance work? What business should you start? Will anyone even wan...
EP 75: A Step-by-Step Guide to Writing Your Business Plan
June 28, 2021 07:00 - 20 minutes - 19.2 MBMost of us wouldn’t consider setting out on a trip without a map. Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination. If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address. But it is amazing how many people think that they can get to their destination without a map when it come...
EP 74: How to Become (or Hire!) an OBM with Sarah Noked
June 21, 2021 07:00 - 36 minutes - 33.4 MBDespite my best intentions, the day-to-day operations of my business don’t always come naturally to me. Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business. Then on the days when I wasn’t even feeling very motivated or excited about my big ideas, boring day-to-day tasks were the last thing I wanted to do. Long...
$0 to $1M: S1E3 - Making the First $1K in Sales
June 14, 2021 07:00 - 28 minutes - 26.3 MBThis is the story of how I successfully launched a profitable product online. But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start. I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad revenue and freelancing that I'd been able to finally quit my day-job. Though, to be ...
$0 to $1M: S1E2 - Avoid These Launch Mistakes
June 07, 2021 07:00 - 37 minutes - 34.7 MBNot. One. Single. Sale. After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales. So what happened? In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did. It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really ...
$0 to $1M: S1E1 - Finding Your Focus
May 31, 2021 07:00 - 41 minutes - 38.4 MBI expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be. In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial failures have been as valuable as the rewards I've received from the successes. And in this new series, $0 to $1M, I'm sharing those lessons with YOU. This first season of three e...
EP 73: The Social Sales Strategy with Jessica Stansberry
May 24, 2021 07:00 - 47 minutes - 43.7 MBIf you’re not playing the game, you’re not going to win the game. Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency. Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the me...
EP 72: How to Be the Go-To Brand in Your Industry with Hillary Weiss
May 17, 2021 07:00 - 44 minutes - 40.5 MBDoes your brand express your point of view? Or does it just tell people what you do? If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do. Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone nee...
EP 71: 5 Powerful Email Campaigns Online Businesses Should Have
May 10, 2021 07:00 - 37 minutes - 34 MBSet them up once and let them work for you. To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact. Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well. With an online business, without the demands of brick and mortar, you can set up systems to increase your income without having to increase your hours. ...
EP 70: Instagram Results: How Long Does It Actually Take with Jasmine Star
May 03, 2021 07:00 - 28 minutes - 25.7 MBHow much time do you spend on Instagram? How much work does it take to really get results? I see the appeal of Instagram. And I see when I do get involved and spend time on, how much engagement I can create. I love how it allows me to talk to my audience and really start to create conversations, but it’s hard to fit into my limited schedule. Today, I’m asking Jasmine Star how much time she really spends on Instagram and other social media platforms, why it’s worth it to her, and...
EP 69: STOP! Don't Automate Another Thing Until You Listen To This
April 26, 2021 07:00 - 32 minutes - 29.4 MBAutomation saves time, and can help you earn more, but it can also cost you money. In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing. So, we automate. We look for things that can be done the same way each and every time, and we set up a machine system to do those tasks fo...
EP 68: Social Media Marketing in Just a Few Hours a Week with Strategist, Andréa Jones
April 19, 2021 07:00 - 45 minutes - 41.9 MBConfession: Lately, I’ve been feeling BUSY. Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact. Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work. But that doesn’t stop me from w...
EP 67: How to Write an Email Welcome Sequence
April 12, 2021 07:00 - 42 minutes - 38.9 MBI don't think I was 5 minutes into learning about online business before I started hearing how important it was to "grow your list." It seemed like everyone was talking about how important it was to collect email addresses, and how valuable of an asset a big list is. So, naturally, I got to work. Only to find out how difficult it is to "grow your list." After I'd signed up my husband, school friends, and a few random people I'd met in FB groups, I hit a wall. It was ...
EP 66: Be YOU + Be POPULAR? (with Margo Aaron)
April 05, 2021 07:00 - 48 minutes - 44.6 MBDo you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them? It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident? Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul. Needless to say, I subscribed immediat...
EP 65: Exactly What to Work on to Move Your Business Forward to the Next Stage of Growth with Michelle Warner
March 29, 2021 07:00 - 33 minutes - 30.8 MBWhat’s the best thing for you to work on right now to move your business forward? Well, to answer that question, start with this one: What stage of growth is your business in? Confused? You’re not alone. Quite possibly, you don’t know, because… nobody told you what your options are. Nobody broke down the stages of growth and gave you the big-picture for building a successful business. Not your fault at all, but worth changing! Understanding where your business is in ...
EP 64: Do You Need a Brand Story? (with Dallin Nead)
March 22, 2021 07:00 - 46 minutes - 42.9 MBIt's tough to explain something if you don't really understand it yourself. I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :) But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why. Who are these people? Entrepreneurs like us! We have g...
EP 64: Do You Need a Brand Story? (with Dallin Nead)
March 22, 2021 07:00 - 46 minutes - 42.9 MBIt's tough to explain something if you don't really understand it yourself. I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :) But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why. Who are these people? Entrepreneurs like us! We have great ideas and produc...
EP 63: Get VISIBLE and Grow Your Brand Online
March 15, 2021 07:00 - 41 minutes - 37.8 MB“This is it. I’ve figured it out. I know exactly what I need to do now,” I told my husband one day in the fall of 2016. I’d just returned from a women’s business conference in San Diego. It was the first “big” event I’d attended, and I’d learned a lot. Including, as it happened, the “missing piece” I needed to finally start making money with my online business. My puzzle seemed so complete, in fact, that for the next few weeks I struggled to feel motivated to work on my ...
EP 62: Instagram Secrets to ATTRACT & ENGAGE with Kat Gaskin
March 08, 2021 08:00 - 42 minutes - 38.6 MBIf you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else… Engagement. It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content. More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more follo...
EP 62: Instagram Secrets to ATTRACT & ENGAGE with Kat Gaskin
March 08, 2021 08:00 - 42 minutes - 38.6 MBIf you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else… Engagement. It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content. More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers. ...
EP 61: What Should YOUR Next Step Be?
March 01, 2021 08:00 - 26 minutes - 24.1 MBFirst off, isn’t it so cool that we live at a time when information is so readily available? The answer is out there to any question you might have… and it’s probably even just a Google search away! But with more content created every day than you could ever possibly consume, this abundance of information can also be… overwhelming. Information overload is real. And it can really hold you back. You’re trying to build your business, but there are millions of articles, ...
EP 60: Easy Bookkeeping Practices to Set You Up for Longterm Success with Mark Butler
February 22, 2021 08:00 - 29 minutes - 27.1 MBOne of the toughest parts about being “young and broke” is not having the money to do some of the responsible things you know you should be doing. Stuff like: buying (and eating) healthy food regular maintenance on your car extra insurance regular dental exams hiring a bookkeeper for your business I hope you’re in a place right now where you can afford most of these things... because I know how tough it is to do without them. Both because they’re helpful basics, but also be...
EP 59: Your First 1,000 YouTube Subscribers: Case Study Interview with Marissa Romero
February 15, 2021 08:00 - 40 minutes - 37 MBOne of the toughest parts of building a successful YouTube channel is just getting your first 1,000 subscribers. Once you hit that coveted 4-figure mark, the algorithm takes over and (as long as you keep posting consistently...) practically grows your channel for you. But how can you get those first thousand?? Everyone does it slightly differently, but hearing their stories can help you figure out the best path for YOU. On today's podcast episode, I'm interviewing Yo...
EP 58: How to TEST Your Business Idea
February 08, 2021 08:00 - 33 minutes - 30.7 MBAs you’re likely aware, we’re currently in the process of guiding a group of 130 students through the VALIDATE accelerator program, helping them figure out whether or not there’s demand for their business ideas. I shared a lot last month about why this process is so essential--including the fact that it protects you from possibly wasting countless hours (even years) of your life on an idea that never pans out. I’ve seen one (or 100…) too many entrepreneurs wind up feeling li...
EP 57: A 7-Figure Course Business... and the Surprising Strategy that Built It with Chandler Bolt
February 01, 2021 08:00 - 41 minutes - 37.7 MBWhat's more profitable, online courses or self-published books? A lot of people who are interested in making money by selling information (either as a course creator or author) consider these two options. To some, the choice is obvious. Of course it's online courses! After all, everyone knows that "authors don't make anything." And we've all heard plenty of stories of course creators who are killing it online. Here's the thing -- while it's true that courses ...
EP 56: What WORKED to Grow My Business in 2020 with Cortni Loveridge
January 25, 2021 08:00 - 34 minutes - 31.3 MBBehind every successful entrepreneur… there is a team supporting them. In my first few years of business, it was just me – wearing all the hats, doing all the things, and responsible for everything. But, as my business grew, I knew that I needed help; both so that I could keep my sanity and to be able to continue to grow. After several failed attempts to hire help (mostly VA’s that I didn’t know what to do with), I finally found a few contractors who supported me by edit...
EP 55: The $10K/month Side Hustle With Keina Newell
January 18, 2021 08:00 - 25 minutes - 23.7 MBOne of the biggest changes we’re making in 2021 is how we run the podcast. Instead of pre-recording and editing all the episodes before we release them, we’re now recording the show LIVE each week inside Startup Society, so that the members can listen in and participate by asking questions. As I write this, I’ve just finished recording the first of these live sessions, and what a great interview it was! In today’s episode, I sat down with Keina Newell, financial coach and f...
EP 54: 2020 INCOME REPORT (+ OUR 2021 GOALS)
January 11, 2021 08:00 - 41 minutes - 38.1 MBWill 2021 be any different? Who’s to say… Personally, as much as I’d love to think that 2021 will fix everything, what I really believe is that “a day is a day.” It doesn’t matter the label we put on it, it’s just a 24 hour period in which anything can happen; 24 hours we’re given to make the most of. Or, in the words of Master Oogway: “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.” Anyway, 2020 is one fo...
EP 53: Is Your Business Idea Any Good? Here's How To Tell
January 04, 2021 08:00 - 27 minutes - 25.6 MBPatience is a virtue, but that doesn't mean you can't be TOO patient. And you know what? A lot of people are. A lot of people waste a lot of time (+ energy and money) because they're patient. And dedicated. And committed. And motivated. ALL GOOD THINGS. But also potentially problematic. My dad said it this way: "Don't be afraid of being a quitter. Be willing to quit when you realize you're in the wrong place." You know who I see make the mistake of being "too patien...
EP 52: How to Set BIG and Realistic Goals
December 28, 2020 08:00 - 14 minutes - 12.9 MBHow much do you want to earn in 2021? I used to really dislike that ☝ question... because I had no idea how to answer it. “What do you mean, ‘how much do I want to earn’? As much as I can, of course!” It’s a lot like when you’re shopping for something expensive and the sales rep asks you, “So, what’s your budget?” Of course, sometimes we DO have a budget, but a lot of the time I just want to spend as little as I can to get the thing I need. (I’m sure I can’t be the o...
EP 51: Make More Sales with These Easy Market Research Strategies with Margo Carroll
December 21, 2020 08:00 - 51 minutes - 47 MBSeveral years ago, when I ran a digital marketing agency, I met an incredible woman named Margo Carroll. At first, I didn't realize how incredible she was -- she was just another client who was hiring us to run her Facebook ads. But the more I got to know Margo, see her work, and learn from her, the more impressed I became. Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sale...
EP 50: Metric-Driven Marketing with Rita Barry
December 14, 2020 08:00 - 35 minutes - 32.8 MBAre you more “left-brained” or “right-brained”? We all have some balance between the more analytical and the more creative/emotional sides, but most of us lean more one way or the other. A lot of entrepreneurs -- especially visionary, founder sorts -- are extremely creative, always coming up with new ideas and solutions. Many even refer to themselves as “creative entrepreneurs.” Those right-brain skills are KEY for entrepreneurial success… but they still have to be bala...
EP 49: November 2020 INCOME REPORT
December 07, 2020 08:00 - 24 minutes - 22.1 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. This is the very last income report of 2020. I’m glad I committed to doing monthly income reports -- it gave me accountability to really look at the numbers regularly and see exactly how things were going. Every month, I’ve felt like we didn’t ...
EP 48: What Would This Look Like If It Were Simple?
November 30, 2020 08:00 - 8 minutes - 7.85 MBWe all do it. We judge books by their covers… and also by their size. Somehow we think that if a book has more pages then we’re going to get MORE out of it. We do the same thing if we buy an online course: we think that if it was more expensive it’s going to be more valuable and that if we open it and it has more modules than we thought that we’re going to get A LOT more out of it. We assume, therefore, that it will be more useful. I’m guilty of this thinking, too. So...
EP 47: Demystifying SEO with Kim Herrington
November 23, 2020 08:00 - 48 minutes - 44.6 MBTwo words: MIND. BLOWN. I used to believe a LOT of myths about SEO, including: Google ranks websites higher if they’re frequently updated More content means your site has more chances of ranking well Adding target keywords to articles is the best way to tell Google what it’s about And by “used to” I don’t mean years ago. Nope… these are all myths I believed as recently as last week. That is until I talked to Kim Herrington. Kim’s an expert in SEO, search engi...
EP 46: Sales Funnels: A Beginner’s Guide
November 16, 2020 08:00 - 21 minutes - 20 MBSales funnels. You might be thinking: those are one of those complicated things everyone says you need in order to be successful, but really… they’re probably just a distraction from what you really need. Right? Actually… No. (Sorry, not sorry.) In fact, if there’s ONE thing a business needs -- it’s a sales funnel. Good news though! EVERY business (that successfully makes money) manages to check this box -- even if unintentionally. Sales funnels don’t need to be complex. ...
EP 45: OCTOBER 2020 INCOME REPORT!
November 09, 2020 08:00 - 25 minutes - 23.7 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. They say “time flies when you’re having fun,” and that’s exactly what we experienced in the month of October. Somehow, we managed to launch THREE new sales funnels… and not just “launch,” but create completely from scratch. As always, I’ll ...
EP 44: Secrets to PROFITABLE Facebook Ads with Tony Rulli
November 02, 2020 08:00 - 39 minutes - 36.3 MBFacebook ads are everything right now—and whether you hire it out to an ad agency or you DIY, the goal of your ads should always be to make a profit… which is harder than you might think. If you’re DIYing it, you might be boosting a post here and there. Those kinds of activities might get your post in front of your audience—but a boost doesn’t necessarily translate to new customers or sales. And that’s just one beginner mistake you could make. But don’t worry! There are LOT...
EP 43: 3 Ways to Grow Your Emails List (That Actually Work!)
October 26, 2020 07:00 - 21 minutes - 20 MBSometimes, the truth can be hard to swallow… But knowing the truth empowers us to make the best decisions. Here’s one of those truths: if you’re building an audience online, only 2% of your audience will EVER buy from you. This goes whether you have 100 followers on IG, a million email subscribers, or anything in between. Of course, we can work on improving that percentage, but we’ll never be able to change the fact that MOST of our audience just follows us for the f...
EP 42: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths
October 19, 2020 07:00 - 37 minutes - 34.1 MBA few weeks ago, I gave my Instagram account a good clean out. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now. Goal: to see more of the things I really care about! The next day, as I scrolled through my feed, I saw a post from my friend Lucy. Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been! What’s she up to these days, anyway…? I tapped on her profile pic to navigate to he...